Vibhor’s charter at AdRoll includes driving growth, and leading all aspects of marketing planning, strategy development, and activity execution. With over 20 years of industry experience, Vibhor brings business leadership expertise in SaaS and Cloud
2023-01-26
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. I find brand safety one of the most baffling contradictions of our
2022-11-29
By Tim Cadogan, CEO, OpenX Share In 2017, $45 billion in digital advertising will be transacted through programmatic technologies. While this is impressive for a still young industry, it represents a mere fraction of what could be addressable when we unleash
2022-10-25
What is yet to come? Advertising has evolved tremendously over the years, as brands and software continuously adapt to new mediums, audiences, and trends. In the past decade alone, we’ve seen major changes in advertising and software automation. From PPC
2022-10-18
Jessica Rovello, co-founder and CEO, Arkadium, an agency that provides interactive content to some of the world's best brands and publishers, had pretty obvious news for the hundreds of digital publishers listening to her presentation at the Digital
2022-10-18
Some of the biggest players in the digital ecosystem have promised to raise standards in order to create a “sustainable future” for the industry as part of a new ‘Gold Standard’ pledge spearheaded by the Internet Advertising Bureau (IAB) in the
2022-10-16
Did my digital marketing efforts actually help me sell more or would I have sold it anyways? It’s great to sell more stuff. It’s what we at Quantcast focus on helping advertisers do, but how does an advertiser differentiate between correlation and
2022-10-07
The holidays are a very lucrative—but also competitive—time of year for brands. Marketers are in a frenzy to finalize their creative and prepare months-long campaigns to help their businesses meet year-end sales goals. Which naturally begs the question:
2022-09-26
20 years ago, digital advertising was simple: banner and search ads were just about the only option available to target the not-yet-always-connected consumer. Back then, success was simple too, with most marketers pining after higher CTR and lower CPC.
2022-09-26
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