Why Video Marketing is Key to the Success of Your Business - Six Degrees Digital Media

Why Video Marketing is Key to the Success of Your Business - Six Degrees Digital Media

You’ve tried all kinds of marketing strategies to grow your business, from Facebook Ads to blogging to email.

Still, you’re not getting the results you want. What gives?

In fact, there’s so much jargon, you probably feel like you’re learning a new language.

I bet you haven’t studied this much since trying to pass finals in school right?

But you know you can’t give up.

You’ve got to figure out this online marketing thing if you want to attract your customers.

It’s not like you can just go door to door, and who wants that anyway?

What you want is your customers coming to you.

Imagine having a line of buyers just waiting for you to open your doors for business each day.

Or sales coming in online around the clock.

Your customers’ attention may be the scarcest, and most important, resource today.

You’ve got to find a way to get noticed and stand out from the crowd

Research shows that consumers are bombarded with up to 10,000 ads every day! That’s a lot of brand messaging.

Today’s multi-tasking consumers are exposed to multiple distractions. One British study found that people switch between screens up to 21 times an hour.

That’s probably me. I’ve got four browser tabs open right now, three documents and two email accounts open. Yikes.

What about you?

Now, more than ever, you need to be memorable. Six Degrees Digital Media can help.

A study  from the Aberdeen Group showed that businesses who use video marketing grow revenue 49% faster than those who don’t!

Customers are more likely to watch a video than they are to read a long ad, click on a banner or even open an email.

What about your own online habits?

When was the last time you watched a video?

Either a how-to video or yes, even a video ad?

Don’t worry, you don’t have to be the next YouTube star or hire actors to get a great video.

In fact, most of our clients never appear on camera at all.

You can have a video that has a live look and feel without you ever stepping in front of the lens.

Consumers want and expect video, so businesses need to offer them what they want.

Would you sell a product or service that no one wanted?

Of course not.

You want to sell what your customers want.

You need to do the same thing with your marketing.

Give them what they want.

Video is the most reliable and consistent way to expand your brand, increase leads and attract potential customers.

There are a lot of different ways you can incorporate video into your marketing efforts.

If you really want to stand out, you need to offer value.

You need to get the right message in front of the right people at the right time.

By understanding who your customers are and what they want, you can create an attention-grabbing ad campaign that generates value.

As comedian Jerry Seinfeld once said, “People have an infinite attention span if you are entertaining them.”

Gaining an audience and getting attention is one thing, but what your business needs to in order to succeed is action.

Often, companies think consumer purchasing is just random, and that’s how they approach marketing.

But consumers actually go through a pretty concrete process when shopping for goods or services.

Good video marketing can help your customers choose their solutions from the first stage (problem recognition) to the last (post-purchase evaluation).

Tried and true advertising methods have their place, but today’s businesses have to keep up with changing culture and technology.

Produce a great video once, and the content can work for you forever.

And, online video is way more cost effective than TV ads.

Not to mention it’s more targeted than that type of shotgun approach.

Video marketing gives you so many options!

You can be extremely creative.

There’s no telling what will go viral on any given day.

But one thing you can count on.

Whether it’s from a brand or not.

If you don’t know exactly what to say or how to say it, don’t worry. Six Degrees Digital Media can help you. Craft the right message to wow your customers.

Video can connect you with your audience in a way that leaves a lasting impression.

When you connect with people, you can confidently improve your bottom line.

How will you celebrate when you surpass your company’s financial goals?

Feel free to schedule a 15-minute discovery session with us today to see how video can fit into your marketing efforts.

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