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Building Consumer Trust with Alternative Dyeing Techniques

Building Consumer Trust with Alternative Dyeing Techniques

Published: 04 October 2022 Building Consumer Trust with Alternative Dyeing Techniques What we wear says a lot about who we are. As consumers, we look for products that reflect...

The Rise of the Outdoor Industry's Most Powerful Marketing Firm

The Rise of the Outdoor Industry's Most Powerful Marketing Firm

Outside Online Outside Business Journal The Rise of the Outdoor Industry’s Most Powerful Marketing Firm Twenty-five years after its founding, Backbone Media has ascended to a...

Tokyo Shopping: Must-See Places for Fashion, Sneakers & Food

Tokyo Shopping: Must-See Places for Fashion, Sneakers & Food

When it comes to international shopping destinations, few places come close to Tokyo. Home to some of the world’s most important fashion and streetwear labels, the retail...

7 Ways to Store Gels on the Run - GU Energy Labs

7 Ways to Store Gels on the Run - GU Energy Labs

Nowadays there are plenty of products that help you store your nutrition when you are running. From over-the-shoulders packs, to waistband bags, to hand-held water bottle...

13 retailers that are dying and taking the fashion industry with them

13 retailers that are dying and taking the fashion industry with them

More than 3,500 stores are expected to close across the US in the next couple of months, with some of the most iconic American fashion brands shuttering locations.  Retailers...

What The Fashion Industry Can Learn From Rent the Runway’s Disruptive Business Model

What The Fashion Industry Can Learn From Rent the Runway’s Disruptive Business Model

As the fashion industry relentlessly struggles with lack of trends, digital shifts and high brick-and-mortar costs, disruptive online service Rent the Runway is quickly becoming...

Behind the Scenes With the Most Popular Nike Air Max Day

Behind the Scenes With the Most Popular Nike Air Max Day

Nike Air Max Day makes its return for the third time on Sunday, March 26 and to mark the occasion, the company introduced Vote Forward, which asked 12 creatives from around the...

Nike's 'The Vision-AIRS: Experiments in Style' Explores Concept of Walking on Air

Nike's 'The Vision-AIRS: Experiments in Style' Explores Concept of Walking on Air

Leading up to this year’s Air Max Day, we’ve already seen Nike tap 12 creators from around the world for its “RevolutionAIRS” program to design the future of the Air Max...

Woe for stores as shoppers look elsewhere for inspiration

Woe for stores as shoppers look elsewhere for inspiration

NEW YORK (AP) — Erica Dao used to shop at malls once a month, looking in stores and seeing what the mannequins displayed. Now, she mainly looks for inspiration on social...

Is Adidas’ tech venture a leading signal for the future of sustainable fast fashion?

Is Adidas’ tech venture a leading signal for the future of sustainable fast fashion?

Sweaters are pictured at the Adidas Knit for You store in Berlin, Germany. Source: Reuters. ADIDAS is envisioning a brand new way of adapting to the fickle trends of the fast...

All the Deals You Might Have Missed This Week • Gear Patrol

All the Deals You Might Have Missed This Week • Gear Patrol

Seiko SNN241 Save 54%: This chrono features a larger 42.6mm steel case with a Japanese quartz movement powering two sub-dials — a 60-minute counter at 12 o’clock, and a running...

The Best Air Sneakers In Nike's Archives

The Best Air Sneakers In Nike's Archives

The Department of Nike Archives is located in a discreet building located off Nike’s Beaverton campus. Usually, people fortunate enough to visit DNA aren’t allowed to take...