How Digital Virtual Experiences Reinforce the Physical Environment

• Updated on: 2018-08-09
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Connecting with consumers on a deeper, more personal level through physical storytelling reinforced by digital experiences can help brands to differentiate themselves. Industry observers continue to sound the death knell for retail, citing increasing growth in online sales, the shuttering of many a brick-and-mortar chain, and changing consumer shopping behaviors. They’ve got it all wrong, though: Retail and online operations are not at all at odds with each other. In fact, the digital and phy...