Why do You Need Professional Branding - TechStory

• Updated on: 2022-06-04
• Read original article here

Any profitable business begins with an idea that can solve a human need. It could even be yours. Let me give you an example: you need a comfortable, practical and at the same time beautiful tracksuit. Manufacturers, in turn, offer things that can not cover this need. The fabric is bad, the fit is not right, and some strange colors. At this point, you remember that you know how to sew, and a friend in a nearby city sells fabric. Why not create your own costume? That’s it, it’s done. 

Next, you go out for a walk with your child, and the neighbor you happened to be chatting with finds the costume attractive and asks where to buy one just like it. With surprise, you begin to realize that you can thus close the need, not only his, and another person. That’s it, the idea came, all that’s left is to start implementing it. Slowly the first money to buy raw materials and the first knowledge of how to create a quality product come. At the end of the day you are fulfilled and you have made a really cool thing. So what happens next? How do you get to the next level? The answer is obvious, to create your own brand. How? Turn to a professional team ofbranding services.

In order to answer this question, we need to refer to the basic concepts in this area. First of all, what is a “brand”? In short, it is the face of the enterprise. With a brand, you broadcast a company’s philosophy, demonstrate a product and thus form an associative and emotional perception of a consumer. Branding, in turn, is a strategy by which you create the right impression of the brand. In other words, it’s like going to the most important job interview of your life. You choose the perfect suit and look for the right words to establish yourself. This is what determines whether or not anyone will take the time to evaluate your skills and abilities later on. 

A branding strategy encompasses many aspects, from the personal history of the company to the color palette chosen for the website. And in between all of this, there is a tremendous amount of work by a team of professionals who are involved from A to Z in packaging a brand that will be competitively capable and recognizable. After all, statistics show that only 5 percent of consumers pay attention to new companies and whether you’ll be the one they’ll be interested in depends on the quality of your branding. 

The first component is yourself. The trust of the potential buyer is always formed based on your personality as a representative of the company. Knowing you “in person”, a potential customer willingly listens to the history of the company to understand whether you broadcast similar values. This is the process of identifying into “fellow” and “alien”. 

In order to understand how to become a “fellow”, you need a specialist who can describe all of this competently and understandably. Next, based on the philosophy, you need a slogan, which will be on everyone’s lips. Thanks to him, the consumer will be able to feel the spirit of the company. Closely related to the slogan is the logo, because one should be on the ear and the other insight. Both the former and the latter, need to be created to be recognizable, like a business card design. Nothing superfluous, just brevity and style to form a brief idea of the brand. 

The second fundamental component of success is correctly presenting the mission of the company. For example, the same Google set the task to organize the information and make it accessible. This is the idea it aired, thereby showing the consumer that it can close the basic need for quick information. Something similar will have to be done by you. And a team of experienced designers and analysts will help package and place it in a way that the consumer can read the message. 

And the third thing that awaits the entrepreneur is the creation of a design solution for the brand. That is the tool that will promote it to the masses. At this stage, the brand identity is addressed. It includes the creation of mood boards for a general understanding of the mood that the company will broadcast, the selection of the right color palette, the choice of its typography, and much more. In order to make it all work for you, it is worth turning to people who have fundamental knowledge in this area. After all, agree, if you have a toothache, you go to the dentist, not pull it out yourself. It’s the same common sense. Proper branding is your money-making tool.