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Why brands need to design for human emotions

Why brands need to design for human emotions

Functional design usually provokes a rational response in people. This is a good thing. It means they understand what they are looking at and what’s needed to complete the task...

6 Ways To Build Business Brand Awareness

6 Ways To Build Business Brand Awareness

Contact 6 Ways To Build Business Brand Awareness No matter how great your product or service is, out of all competitors in the market, it is tough for a business to stand out....

5 Fixes for Broken Digital Marketing Engagement

5 Fixes for Broken Digital Marketing Engagement

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Still, much of this content gets only a few...

Small businesses Have Consumer Trust, But They Need to Do More

Small businesses Have Consumer Trust, But They Need to Do More

Almost two-thirds or 62% of consumers say they trust small/local businesses more than major retailers. This is compared to 36% who said they trust large, national retailers. But...

Every Entrepreneur Should Learn How to Be a Better Presenter

Every Entrepreneur Should Learn How to Be a Better Presenter

Although the business world is still largely digital, soon enough you'll be back in front of real groups presenting your business ideas, making sales pitches, or looking for...

8 Steps to a Lead-Generating Content Marketing Strategy

8 Steps to a Lead-Generating Content Marketing Strategy

If you’re putting in the time and effort to create and publish content for your business, you want to make sure you’re doing it right—that means generating traffic, building...

5 SEO Tips for Video Marketing

5 SEO Tips for Video Marketing

Search engine optimization is absolutely critical for B2B web design and content marketing. But what about videos and video marketing? Well, it depends, do you want people to...

Personal Branding Strategies for Women in Business

Personal Branding Strategies for Women in Business

You don’t get a second chance to make a first impression. Truer words were never spoken, and they apply to both you and your business. If you’re a store owner, for example,...

Could your brand benefit from the 'diversity dividend'?

Could your brand benefit from the 'diversity dividend'?

Diversity in advertising means more customers feel seen. When people feel seen they feel good, and making people feel good drives brand growth. Making people feel good has long...

Get Outside! 4 Outdoor Marketing Tips to Boost Business and Brand Visibility

Get Outside! 4 Outdoor Marketing Tips to Boost Business and Brand Visibility

Outdoor marketing is one of the most effective ways to raise awareness of your business and increase brand visibility. Whether you are taking full advantage of your retail space...

The Importance of Developing Trust Through Branding

The Importance of Developing Trust Through Branding

If you’re a marketing professional, you’ve undoubtedly been taught that there are a few key elements of branding—trust and reputation. Today, brand trust is more important than...

25 Mind-Blowing Statistics on the State of Data-Driven Marketing

25 Mind-Blowing Statistics on the State of Data-Driven Marketing

Between March and August 2020, one in five consumers switched brands, and seven in ten tried new digital shopping channels (McKinsey). With the market becoming more complex and...