In part one of this series, we considered how to use small meetings and opportunities for learning to define and plan for a new personal brand. In part two, larger meetings and...
05/17/2024
Data is power in the world of business when used wisely. Data allows you to make smarter, more informed decisions about critical business matters, from store locations to...
05/14/2024
The following was previously published in an earlier edition of Marketing Insider. Every marketer knows that the impending elimination of third-party cookies on Google Chrome...
05/06/2024
There's only one real metaverse and its greatest expression yet is Hubs. For all the breathless hype, "the metaverse" remains misunderstood. The broadest-possible...
05/02/2024
Los Angeles-based strategy and creative agency Phenomenon has changed its name and its focus. The new agency will be called Human Standard, which it stated was done to reflect...
05/02/2024
SMS marketing is a great way to promote your business and help it grow. It’s also an efficient way to keep in touch with your customers, letting them know about new products,...
04/28/2024
3 Easy Ways to Target Your Potential Customers 3 Easy Ways to Target Your Potential Customers The difference between customers that convert and potential customers that don’t...
04/28/2024
In 2022, dealing with brand guidelines remains a clunky, frustrating process for many. First, you have to read through the cumbersome, long-winded and increasingly outdated PDF...
04/26/2024
A study with 2,000 people from the US and UK by Edit, a customer data specialist, and Kin + Carta, a digital transformation consultancy, reveals that more than a quarter (27.4%)...
04/19/2024
Spurred by digital transformation and the's industry obsession with seamlessness, branding and brand experiences have grown entirely boring, argues Wolff Olins' global principal...
04/15/2024
Deroy Peraza and Julia Zeltser are co-founders and principals of Hyperakt, a Brooklyn-based design and branding studio that has predominantly worked with nonprofits focused on...
04/13/2024
If you design your SEO strategies solely to rank your site in search results, know that now you have a new area to explore. In search of the best user experience, which is its...
04/12/2024