Articles about branding


4 Strategies for Financial Service Brands to Enhance Their Omnichannel Experience

Last updated: 07/13/2020

Consumers are everywhere – on their phones, on tablets, on social media, in your stores, calling into support centers, the list goes on. And financial service brands are ramping...

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Customer Experience Measurement: Which Metrics Should You Focus On?

Last updated: 07/12/2020

In this article, we’ll guide you through the various customer experience metrics and how best to measure and optimise your customer experience. We now live in a world where...

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What the New Brand Discovery Behaviors Mean to Marketers

Last updated: 07/12/2020

The ways that consumers gain information are completely different now than before. With a simple scroll down their Facebook or Instagram feeds, consumers can obtain all the...

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How are Brands Achieving Business Growth Today?

Last updated: 07/12/2020

In 2020, marketers are looking to achieve significant growth with more direct-to-consumer marketing tactics, connected customer experiences, and diversified products and...

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9 Important Branding Terms You Need to Know

Last updated: 07/12/2020

Law 9 Important Branding Terms You Need to Know Did you know that consistent brand representation will increase your revenue by 23% ? The impact of branding for any business is...

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6 Ways to Give Your Brand Personality [podcast]

Last updated: 07/09/2020

Have you ever thought about your brand personality? Does your brand have a personality? Here is the thing… your brand definitely has a personality regardless if you have...

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Instagram Takeover: How to Host a Takeover in 6 Easy Steps

Last updated: 07/08/2020

12 min read You will learn Even though Instagram takeovers seem trendy now, they first started to gain popularity back in 2012 with brands like General Electric, Burberry and...

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5 Ways Brands Can Take Meaningful Action During This Time

Last updated: 07/07/2020

Right now, it is not business as usual. There’s no “going back to normal”.  Charged conversations and changing times call for meaningful, intentional action on the part of large...

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8 Brands That Do Great Instagram Marketing

Last updated: 07/06/2020

Law 8 Brands That Do Great Instagram Marketing Instagram rapidly became one of the top social media networks for marketing, especially for retail, beauty, fashion, and food...

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5 Ways to Make Brand Social Media Profiles More Compelling

Last updated: 07/05/2020

As a concerned consumer, I have to admit that I’m ambivalent about social media. On the one hand, it keeps me connected with friends and family. And it provides a platform for...

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