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What is Branding? | Starlight Financial Guru | NewsBreak Original

What is Branding? | Starlight Financial Guru | NewsBreak Original

There are brand gurus who say, "We can envisage a day when the marketing notion itself will become obsolete, to be replaced by a new concept called "branding." However, in the...

Behavioral Branding: From Expression to Behavior

Behavioral Branding: From Expression to Behavior

I feel like I’ve lived my life on one stage or another. I started in theater, then I moved to film. The medium is different but the mode is the same: language, imagery, and...

Brand Strategy: How Branding Drives Real Business Growth

Brand Strategy: How Branding Drives Real Business Growth

In a Harvard Business Review article penned by American Entrepreneur Dan Pallotta, one short sentence succinctly captures the essence of branding: “Brand is everything, and...

Web 3.0 To Change The Landscape Of Social Media And Online Content

Web 3.0 To Change The Landscape Of Social Media And Online Content

Social media has become a genuine staple of our society this century. From the induction of MySpace to the advent of Facebook, YouTube and Twitter, and then later on...

Why Co-Created Brands Will Thrive in Web3

Why Co-Created Brands Will Thrive in Web3

Opinions expressed are solely those of the author and do not reflect the views of Rolling Stone editors or publishers. Brands, companies and organizations face the increasingly...

Marketers and Brands Should Encourage Digital Health

Marketers and Brands Should Encourage Digital Health

In a world so embedded in unlimited screen time, media exposure is higher than ever. Fifty percent of today's teens feel addicted to their phones, while adults spend more than...

How to Come Up With a Killer Brand Name

How to Come Up With a Killer Brand Name

In business, first impressions last. Your brand name will become your business identity, and it’s crucial to come up with a name that’s striking and original. At the same time,...

Why brands need to design for human emotions

Why brands need to design for human emotions

Functional design usually provokes a rational response in people. This is a good thing. It means they understand what they are looking at and what’s needed to complete the task...

6 Ways To Build Business Brand Awareness

6 Ways To Build Business Brand Awareness

Contact 6 Ways To Build Business Brand Awareness No matter how great your product or service is, out of all competitors in the market, it is tough for a business to stand out....

5 Fixes for Broken Digital Marketing Engagement

5 Fixes for Broken Digital Marketing Engagement

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Still, much of this content gets only a few...

8 Steps to a Lead-Generating Content Marketing Strategy

8 Steps to a Lead-Generating Content Marketing Strategy

If you’re putting in the time and effort to create and publish content for your business, you want to make sure you’re doing it right—that means generating traffic, building...

5 SEO Tips for Video Marketing

5 SEO Tips for Video Marketing

Search engine optimization is absolutely critical for B2B web design and content marketing. But what about videos and video marketing? Well, it depends, do you want people to...