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Council Post: Five Creative Ways To Use Social Media And PR For Branding

Council Post: Five Creative Ways To Use Social Media And PR For Branding

When it comes to branding your business, utilizing a healthy mix of public relations and social media to boost your strategic marketing plan is key. While the tactics may vary...

Social Proof: The Golden Rules of Personal Branding

Social Proof: The Golden Rules of Personal Branding

We’re super into helping people grow on social media, including individuals who want to boost their online presence. So we’ve created Social Proof, our series on personal...

B2B Reads: Defining Habits, Human Capital, and Overthinking - Heinz Marketing

B2B Reads: Defining Habits, Human Capital, and Overthinking - Heinz Marketing

In addition to our SundayApp of the Weekfeature, we also summarize some of ourfavorite B2B sales & marketing postsfrom around the webeach week. We’ll miss a ton of great stuff,...

Mix And Match Can Bolster Sales, But Does It Beat Buying A Brand?

Mix And Match Can Bolster Sales, But Does It Beat Buying A Brand?

Mayochup, anyone? How about some Mayomust on that sandwich or some Ketchili on that hamburger? Maybe you’d prefer a little honeyracha? While mixing and matching is nothing new,...

TikTok Marketing 101: How to Get Started

TikTok Marketing 101: How to Get Started

TikTok has taken the world by storm with its popular social media platform, and there are plenty of opportunities for savvy marketers. TikTok has over a billion monthly users,...

9 Steps To A Future-Proof Social Media Strategy In A Web3 World

9 Steps To A Future-Proof Social Media Strategy In A Web3 World

Digital Trends 9 Steps To A Future-Proof Social Media Strategy In A Web3 World Here's a step-by-step guide to creating an effective social media strategy to level up your Web...

New TikTok Updates & Products Features for Brands & Creators

New TikTok Updates & Products Features for Brands & Creators

Below are the latest TikTok platform updates, product features, and general news. Updated: 10.3.22. TikTok’s Fake Profile Problem: According to a recent report, TikTok removed...

43 People Changing Advertising For The Climate

43 People Changing Advertising For The Climate

This week is the Cannes Lions Festival Of Creativity - the huge annual jamboree for the advertising and PR industry. Sustainability is one of the main themes, but change isn’t...

How Brands Can Use AI For Strategy Work

How Brands Can Use AI For Strategy Work

Very few things live up to the hype, but AI just might. If the Internet drove the last 25 years of marketing and branding, AI will likely drive the next 25. It will underpin...

How To Create Engaging Social Media Content: 12 Tips To Drive Results

How To Create Engaging Social Media Content: 12 Tips To Drive Results

Social Media How To Create Engaging Social Media Content: 12 Tips To Drive Results You may think that creating content is easy, but continuously generating new posts can be...

Council Post: Personal Branding, Part 2: The Top Seven Tips

Council Post: Personal Branding, Part 2: The Top Seven Tips

Cofounder ofThe Market Vibe, a digital marketing agency that helps brands enter their next phase of growth. Personal branding can have powerful benefits for businesses, as I...

Nutrition-Focused Instacart Health Launches, Gives Brands Initiative To Connect With Consumers

Nutrition-Focused Instacart Health Launches, Gives Brands Initiative To Connect With Consumers

Instacart launched a health initiative Wednesday focused on products, partnerships, research and policies to help consumers make better nutritional choices and highlight the...