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The Basics of Branding

The Basics of Branding

Sometimes it’s worthwhile to go back to the basics as a reminder of what we do, why we do it, and how best to explain it to someone else. This article serves as a reminder of...

How to Use Interactive Content on Instagram to Elevate Your Branding

How to Use Interactive Content on Instagram to Elevate Your Branding

Opinions expressed are solely those of the author and do not reflect the views of Rolling Stone editors or publishers. If you’re not leveraging Instagram Stories for your...

Marketing and the metaverse

Marketing and the metaverse

CMO takes a deep dive into the world of the metaverse, the brands innovating in this space and how you can start to build your strategy It’s been described as the new age of...

Growing Your Personal Brand With Online And Offline Branding

Growing Your Personal Brand With Online And Offline Branding

In part one of this series, we considered how to use small meetings and opportunities for learning to define and plan for a new personal brand. In part two, larger meetings and...

What Brands Can Learn From Retail Media

What Brands Can Learn From Retail Media

Data is power in the world of business when used wisely. Data allows you to make smarter, more informed decisions about critical business matters, from store locations to...

How Brands Can Maximize First-Party Data To Create Virtuous Loyalty Cycle

How Brands Can Maximize First-Party Data To Create Virtuous Loyalty Cycle

The following was previously published in an earlier edition of Marketing Insider. Every marketer knows that the impending elimination of third-party cookies on Google Chrome...

Brands Pioneering

Brands Pioneering

There's only one real metaverse and its greatest expression yet is Hubs. For all the breathless hype, "the metaverse" remains misunderstood. The broadest-possible...

Phenomenon Rebrands as Human Standard

Phenomenon Rebrands as Human Standard

Los Angeles-based strategy and creative agency Phenomenon has changed its name and its focus. The new agency will be called Human Standard, which it stated was done to reflect...

Top Ways SMS Marketing Can Help In Branding Your Business

Top Ways SMS Marketing Can Help In Branding Your Business

SMS marketing is a great way to promote your business and help it grow. It’s also an efficient way to keep in touch with your customers, letting them know about new products,...

3 Easy Ways to Target Your Potential Customers

3 Easy Ways to Target Your Potential Customers

3 Easy Ways to Target Your Potential Customers 3 Easy Ways to Target Your Potential Customers The difference between customers that convert and potential customers that don’t...

How designers can solve the nightmare of forever-changing brand guidelines

How designers can solve the nightmare of forever-changing brand guidelines

In 2022, dealing with brand guidelines remains a clunky, frustrating process for many. First, you have to read through the cumbersome, long-winded and increasingly outdated PDF...

Brand Loyalty is Getting Low: But How Do We Keep Customers Engaged Anyway

Brand Loyalty is Getting Low: But How Do We Keep Customers Engaged Anyway

A study with 2,000 people from the US and UK by Edit, a customer data specialist, and Kin + Carta, a digital transformation consultancy, reveals that more than a quarter (27.4%)...