There are brand gurus who say, "We can envisage a day when the marketing notion itself will become obsolete, to be replaced by a new concept called "branding." However, in the...
05/23/2022
I feel like I’ve lived my life on one stage or another. I started in theater, then I moved to film. The medium is different but the mode is the same: language, imagery, and...
05/19/2022
In a Harvard Business Review article penned by American Entrepreneur Dan Pallotta, one short sentence succinctly captures the essence of branding: “Brand is everything, and...
05/15/2022
Social media has become a genuine staple of our society this century. From the induction of MySpace to the advent of Facebook, YouTube and Twitter, and then later on...
05/15/2022
Opinions expressed are solely those of the author and do not reflect the views of Rolling Stone editors or publishers. Brands, companies and organizations face the increasingly...
05/13/2022
In a world so embedded in unlimited screen time, media exposure is higher than ever. Fifty percent of today's teens feel addicted to their phones, while adults spend more than...
05/13/2022
In business, first impressions last. Your brand name will become your business identity, and it’s crucial to come up with a name that’s striking and original. At the same time,...
05/05/2022
Functional design usually provokes a rational response in people. This is a good thing. It means they understand what they are looking at and what’s needed to complete the task...
07/24/2021
Contact 6 Ways To Build Business Brand Awareness No matter how great your product or service is, out of all competitors in the market, it is tough for a business to stand out....
07/21/2021
Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Still, much of this content gets only a few...
07/21/2021
If you’re putting in the time and effort to create and publish content for your business, you want to make sure you’re doing it right—that means generating traffic, building...
07/20/2021
Search engine optimization is absolutely critical for B2B web design and content marketing. But what about videos and video marketing? Well, it depends, do you want people to...
07/19/2021
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