Images Powered by Shutterstock
5 Ways Brands Can Get The Most Out Of Working With Creators

5 Ways Brands Can Get The Most Out Of Working With Creators

You’re ready to launch a campaign about a new product. All you need is an influencer with millions of followers to spread the word, right? Wrong. Cookie-cutter approaches to...

Council Post: Five Creative Ways To Use Social Media And PR For Branding

Council Post: Five Creative Ways To Use Social Media And PR For Branding

When it comes to branding your business, utilizing a healthy mix of public relations and social media to boost your strategic marketing plan is key. While the tactics may vary...

How To Create Brand Touchpoints That Engage Both Customers And Employees

How To Create Brand Touchpoints That Engage Both Customers And Employees

When you think of a brand touchpoint (i.e., an encounter designed to invoke positive feelings around your brand), you probably immediately think about your customers. After all,...

Reciprocal Links: Do They Help Or Hurt Your SEO?

Reciprocal Links: Do They Help Or Hurt Your SEO?

Early in the 2000s, reciprocal link building was a popular method to increase your search traffic and boost your backlink profile. Also referred to as “traded” or “exchanged”...

Cultural Intelligence (CQ) Is An Important Predictor Of Success. Here’s How To Boost Your CQ

Cultural Intelligence (CQ) Is An Important Predictor Of Success. Here’s How To Boost Your CQ

I work with brands from all around the world, and I've noticed that organizations are – thankfully, finally – becoming much more diverse. Perhaps you’ve noticed the same thing....

Why Smart Brands Boost Ad Budgets in an Economic Downturn

Why Smart Brands Boost Ad Budgets in an Economic Downturn

Why Smart Brands Boost Ad Budgets in an Economic Downturn A customer-centric focus can guide you through uncertainty By Jascha Kaykas-Wolff, President, Lytics As the world...

The History Of Social Media

The History Of Social Media

While services like YouTube and Facebook automatically come to mind, you can trace the origins of social media back to the late 1970s. In this article, you will find a brief...

Council Post: Owning The Industry: The Iconic Personal Brand Strategy

Council Post: Owning The Industry: The Iconic Personal Brand Strategy

Founder ofIcons Incorporated, helping clients define and implement strategies to become icons in their space. I founded Icons Incorporated because I wanted to work with the...

The brands changing tennis' image

The brands changing tennis' image

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy All around the world, more people are playing the game than they were...

How To Improve Your Brands Reputation Online

How To Improve Your Brands Reputation Online

Contact How To Improve Your Brands Reputation Online It is true what they say; reputation is everything. Well, any digital marketing agency in London will tell you when it comes...

Foreign Candy Is Better Than American Candy, Fight Me

Foreign Candy Is Better Than American Candy, Fight Me

At Sunrise Mart, a small Japanese grocery with a branch in Brooklyn’s Sunset Park, you can’t miss the mountain of KitKats. The shop sells all kinds of fresh foods and imported...

The Best Times To Post On Instagram

The Best Times To Post On Instagram

Instagram, like social media marketing in general, is an ever-evolving ecosystem. And getting the best Instagram engagement depends upon the industry you create content for and...