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The world of branding demands a counterculture movement

The world of branding demands a counterculture movement

Spurred by digital transformation and the's industry obsession with seamlessness, branding and brand experiences have grown entirely boring, argues Wolff Olins' global principal...

The Daily Heller: A Vision for Branding Nonprofits

The Daily Heller: A Vision for Branding Nonprofits

Deroy Peraza and Julia Zeltser are co-founders and principals of Hyperakt, a Brooklyn-based design and branding studio that has predominantly worked with nonprofits focused on...

Google Discover: what is it and how to promote your content on it?

Google Discover: what is it and how to promote your content on it?

If you design your SEO strategies solely to rank your site in search results, know that now you have a new area to explore. In search of the best user experience, which is its...

How the Best Companies Stay Relevant

How the Best Companies Stay Relevant

The number one reason for organizational success or failure is the ability to stay relevant. Staying ahead of the continual marketplace changes may seem an impossible task. How...

What is a brand persona and why your business needs one

What is a brand persona and why your business needs one

Brand persona and buyer persona are two separate concepts in marketing, and both can help your company get better results when communicating with your audience. But while a...

AI Content Marketing: What’s the Impact of AI on Content Creation?

AI Content Marketing: What’s the Impact of AI on Content Creation?

Artificial intelligence, often abbreviated to AI, is becoming a mainstay in modern business practices.  Marketing, sales, and customer service can all benefit from the...

15 Brand Voice Examples You Must Know to Inspire Your Own

15 Brand Voice Examples You Must Know to Inspire Your Own

One of the goals of branding is to create a unique brand voice that stands out from competitors.  After all, in today’s competitive business world, it can be easy to get lost...

Distinctive Brand Assets with Essence and Where to Find Them

Distinctive Brand Assets with Essence and Where to Find Them

We’ve all been there. A time in our life, whether in the far or recent past, when we walked by a store display, saw an ad, heard a melody, opened a package, smelled inside a...

A Brand Is More Than Its Name - Branding Strategy Insider

A Brand Is More Than Its Name - Branding Strategy Insider

Brands are dynamic. Great brand leadership evolves brands in order for brands to stay relevant and differentiated in the customer’s mind. Just because a brand evolves to deliver...

How B2B Brands Can Embrace The Metaverse, BeReal, & Other Developing Social Channels

How B2B Brands Can Embrace The Metaverse, BeReal, & Other Developing Social Channels

Should B2B brands embrace the metaverse, BeReal, and other developing social communication channels, and if so, when is the right time to start becoming involved? Part of what...

What is Social Branding + Best Strategies to Grow on Social Media

What is Social Branding + Best Strategies to Grow on Social Media

When talking about branding, many marketers are still missing one crucial aspect. A branding strategy doesn’t just include the typical elements that constitute a brand — its...

Ready, Player One? How brands are transforming the metaverse into a playground

Ready, Player One? How brands are transforming the metaverse into a playground

Ready, Player One? How brands are transforming the metaverse into a playground Written by Rachel May Quin Jul 14, 2022 7:15:00 AM Whether you like to race cars, grow flowers or...