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How the Best Companies Stay Relevant

How the Best Companies Stay Relevant

The number one reason for organizational success or failure is the ability to stay relevant. Staying ahead of the continual marketplace changes may seem an impossible task. How...

What is a brand persona and why your business needs one

What is a brand persona and why your business needs one

Brand persona and buyer persona are two separate concepts in marketing, and both can help your company get better results when communicating with your audience. But while a...

AI Content Marketing: What’s the Impact of AI on Content Creation?

AI Content Marketing: What’s the Impact of AI on Content Creation?

Artificial intelligence, often abbreviated to AI, is becoming a mainstay in modern business practices.  Marketing, sales, and customer service can all benefit from the...

15 Brand Voice Examples You Must Know to Inspire Your Own

15 Brand Voice Examples You Must Know to Inspire Your Own

One of the goals of branding is to create a unique brand voice that stands out from competitors.  After all, in today’s competitive business world, it can be easy to get lost...

Distinctive Brand Assets with Essence and Where to Find Them

Distinctive Brand Assets with Essence and Where to Find Them

We’ve all been there. A time in our life, whether in the far or recent past, when we walked by a store display, saw an ad, heard a melody, opened a package, smelled inside a...

A Brand Is More Than Its Name - Branding Strategy Insider

A Brand Is More Than Its Name - Branding Strategy Insider

Brands are dynamic. Great brand leadership evolves brands in order for brands to stay relevant and differentiated in the customer’s mind. Just because a brand evolves to deliver...

How B2B Brands Can Embrace The Metaverse, BeReal, & Other Developing Social Channels

How B2B Brands Can Embrace The Metaverse, BeReal, & Other Developing Social Channels

Should B2B brands embrace the metaverse, BeReal, and other developing social communication channels, and if so, when is the right time to start becoming involved? Part of what...

What is Social Branding + Best Strategies to Grow on Social Media

What is Social Branding + Best Strategies to Grow on Social Media

When talking about branding, many marketers are still missing one crucial aspect. A branding strategy doesn’t just include the typical elements that constitute a brand — its...

Ready, Player One? How brands are transforming the metaverse into a playground

Ready, Player One? How brands are transforming the metaverse into a playground

Ready, Player One? How brands are transforming the metaverse into a playground Written by Rachel May Quin Jul 14, 2022 7:15:00 AM Whether you like to race cars, grow flowers or...

Why Structure Can Be the Basis for Creativity

Why Structure Can Be the Basis for Creativity

Although a hobby might see a masterpiece take shape over a drink of something cold…working in a creative profession isn’t as simple as sitting around, mulling over ideas in a...

How to Create a Successful Branding Campaign By Using Interesting Design Ideas

How to Create a Successful Branding Campaign By Using Interesting Design Ideas

Creating a successful branding campaign is no easy task. However, it is necessary to ensure that your company gets the recognition that it deserves, particularly in an...

Social Media Analytics: A Guide To Get Started

Social Media Analytics: A Guide To Get Started

Social Media Analytics: A Guide To Get Started Learn more about your social media marketing and advertising efforts with social media analytics. SEJ STAFF Content Writer at...