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4 Strategies to Level Up Your Personal Branding

4 Strategies to Level Up Your Personal Branding

While you might not think of yourself as a brand, the way you present yourself to the world, whether online or in person, is your personal branding.  Like a business, you need...

New Ways of Thinking About Today’s Loyalty for Independent Hotel Brands

New Ways of Thinking About Today’s Loyalty for Independent Hotel Brands

To rebuild trust with leisure travelers and compete with larger chains, independent hotels need to rethink their core value proposition and reimagine loyalty. Joining a loyalty...

B2B Reads: Defining Habits, Human Capital, and Overthinking - Heinz Marketing

B2B Reads: Defining Habits, Human Capital, and Overthinking - Heinz Marketing

In addition to our SundayApp of the Weekfeature, we also summarize some of ourfavorite B2B sales & marketing postsfrom around the webeach week. We’ll miss a ton of great stuff,...

Mix And Match Can Bolster Sales, But Does It Beat Buying A Brand?

Mix And Match Can Bolster Sales, But Does It Beat Buying A Brand?

Mayochup, anyone? How about some Mayomust on that sandwich or some Ketchili on that hamburger? Maybe you’d prefer a little honeyracha? While mixing and matching is nothing new,...

How Brands Can Use AI For Strategy Work

How Brands Can Use AI For Strategy Work

Very few things live up to the hype, but AI just might. If the Internet drove the last 25 years of marketing and branding, AI will likely drive the next 25. It will underpin...