Images Powered by Shutterstock
5 Tips to Avoid a Branding Collision

5 Tips to Avoid a Branding Collision

A few weeks ago, I was in the middle of a traffic jam.  Not the slow moving type, but the “get comfortable you’re going nowhere type” that shouts, “You missed your morning...

Insite AI raises $19M to help consumer brands figure out their in-store strategies

Insite AI raises $19M to help consumer brands figure out their in-store strategies

Insite AI, a platform for consumer packaged goods companies that uses AI to provide recommendations on how to price, distribute and promote their products in physical stores,...

How Brand Reputation Management Works in the Social Media Age

How Brand Reputation Management Works in the Social Media Age

What's a brand to do when customers can air their grievances and openly discuss, criticize and complain on social media channels? Managing a brand’s reputation has become a...

How To Create A Custom 404 Page In WordPress

How To Create A Custom 404 Page In WordPress

When navigating a website, few things are more frustrating than landing on a screen with a 404 error, “Page Not Found.” This issue could cause a user to click away from your...

Retail pricing is seeing 'a bifurcation' between market leaders and legacy brands: Vuori CEO

Retail pricing is seeing 'a bifurcation' between market leaders and legacy brands: Vuori CEO

Retail pricing is seeing 'a bifurcation' between market leaders and legacy brands: Vuori CEO {{monthName}} {{day}}, {{year}}, {{hour12}}:{{minuteTwoDigit}} {{dayPeriod}} Vuori...

Twitter New Features, Stories & Product Updates for Brands and Users

Twitter New Features, Stories & Product Updates for Brands and Users

Below are the latest features, product updates, and Twitter news stories. Updated: 10.13.2022 Twitter Releases an Improved Professional Account Analytics Tab: Twitter’s...

How to Prepare: Brands, Social Media and the Holidays

How to Prepare: Brands, Social Media and the Holidays

Ah, to be in customer service at holiday time—really the first line of customer experience and brand reputation. In high school or college you may have taken a retail job during...

Reduce, reuse, recommerce: The first-rate benefits of secondhand selling

Reduce, reuse, recommerce: The first-rate benefits of secondhand selling

People have been reselling items for as long as they’ve been buying them. But the combination of climate change urgency, tightening personal budgets, and advanced e-commerce...

Why Instagram's 'Creator Marketplace' has left many influencers twiddling their thumbs instead of scoring brand deals

Why Instagram's 'Creator Marketplace' has left many influencers twiddling their thumbs instead of scoring brand deals

As Instagram pulls back on creator monetization programs like the Reels Play Bonus and Instagram Affiliate, it continues to push its Creator Marketplace, a tool to connect...

Brands Need Creativity And Cross-Functional Teams - Branding Strategy Insider

Brands Need Creativity And Cross-Functional Teams - Branding Strategy Insider

In a recent marketing report, Deloitte, the multinational professional services network, shared information from its Global Marketing Trends Executive Survey. At the core of the...

Branding vs. Brand Identity: Five Key Differences and How to Do Both Effectively

Branding vs. Brand Identity: Five Key Differences and How to Do Both Effectively

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help:...

How to Optimize TikTok Ads Like a Pro: The 5-Step Guide

How to Optimize TikTok Ads Like a Pro: The 5-Step Guide

There are two ways to approach the issue of optimizing TikTok Ads. First, you could try to optimize these ads before the campaign rolls out. That’s a good strategy. Any...