We corner the market on finding good content ???? View this email in your browser Recent subscriber? Here's some background about this newsletter. Was this email forwarded to you? Then you need your own subscription. Please tell the person who forwarded it that I said thank you! According to the Women in the Workplace study from McKinsey, women hold just 38% of manager-level positions, while men hold 62%. In addition, the study found that “for every 100 men promoted to manager, only 85 women were promoted — and this gap was even larger for some women: only 58 Black women and 71 Latinas were promoted.” In addition to receiving fewer promotions, women are paid less and have less representation on corporate boards. While most would agree that this needs to change, which industries are making a difference? Look no further than the content marketing industry. Earlier this month, I attended Content Marketing World 2022 in Cleveland. Hosted by Content Marketing Institute (CMI), the conference is now in its 12th year. CMI is led by General Manager Stephanie Stahl and women hold key roles in the organization: operations, marketing, editorial and sales. The conference had keynote presentations at the beginning and end of each day, with breakout sessions in between. The opening party was set to take place at the Rock & Roll Hall of Fame after the keynotes, so it was fitting that two marketing rockstars closed out Day One: Amanda and Jessica are recipients of CMI’s Content Marketer of the Year Award. Amanda won the award in 2016 and Jessica in 2021. Read more in my piece for CMSWire, "A Tale of 2 Pioneering Women in the Content Marketing Space." A dollar for your two cents Friend and fellow marketer Ian Truscott publishes a fun series on his personal blog called "Tuesday 2¢." In each post, Ian shares a brief marketing thought. Ian's latest two posts feature examples in which businesses are brand-centric (i.e., thinking about themselves first), rather than considering their customers' perspectives. Links to the posts: A pub that's "under new management" Keep these coming, Ian! ?????????? Counterintuitive Email Marketing Strategies That Work You'd never send an email without a call-to-action (CTA), right? Unless it works. While such an email might not generate clicks, it could still generate awareness, engagement and brand affinity. Often in email marketing, going against conventional wisdom gets results. So how do you stand out in a crowded inbox? Embrace a counterintuitive approach that makes subscribers smile when they see they've got mail—from YOU! Stop treating email like a chore and start realizing that it can be the most enjoyable part of marketing: an opportunity to experiment, be bold, and measure (i.e., to determine how to be even bolder). Try a few counterintuitive email strategies that deliver unexpected results: more opens, clicks, and engaged subscribers. (Presenters: Ashley Guttuso and yours truly ??????????) Date: October 20, 2022, 12 to 1pm PT RSVP: https://www.meetup.com/bay-area-content-marketing/events/288761804/ Note: Thanks to our sponsors, Hushly, Talend, ToTheWeb and Treasure Data. In each newsletter, I recommend a Twitter user to follow. This week, I recommend Ali Orlando Wert (@AliOrlandoWert). Based in Pennsylvania, Ali is Director, Content Strategy at Qlik. Ali and I follow each other on Twitter and we got to meet in-person at Content Marketing World this year. Ali and I contributed to a Content Marketing World wrap-up post published at Hijinx Marketing. Other contributors to the wrap-up include Andi Robinson, Ashley Baker, Ashley Guttuso, Sara Robinson and Amy Fair.