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5 More Mental Models for Content Marketers - Animalz

5 More Mental Models for Content Marketers - Animalz

There’s a long-winded Grecian parable that goes something like this: a peasant farmer, driving an ox cart, gets appointed as the king of Phrygia. Said king ties his ox cart to a wooden post with a knot of unimaginable complexity. A prophet, loitering

11 Creative Content Marketing Ideas To Make You Stand Out - Siege Media

11 Creative Content Marketing Ideas To Make You Stand Out - Siege Media

11 Creative Content Marketing Ideas To Make You Stand Out Share Art may seem like a foreign language to you, but creativity comes in many forms. While you might not be compared to Picasso when you put a brush on canvas, maybe you found a way to drive

The Most Underrated Skill in Content Marketing? Fact-Checking

The Most Underrated Skill in Content Marketing? Fact-Checking

This piece originally appeared on Contently’s The Freelance Creative In traditional journalism, diligent fact-checking is a given. In a recent piece I wrote on abortion, the editor required that I verify every statistic, claim, or data point with a news

How to Build Successful Content Pillars

How to Build Successful Content Pillars

Here are a few benefits of using a content hub strategy: In this guide, you’ll learn how to create a content pillar for your website. Follow the steps below to create content pillars for your website. Grab a seat, a pen and paper (or laptop), then

B2B Marketing News: B2B Content Amplification, Brand Perception & Trust Study, B2B Metaverse Use Cases, & Instagram's New Reels Topics

B2B Marketing News: B2B Content Amplification, Brand Perception & Trust Study, B2B Metaverse Use Cases, & Instagram's New Reels Topics

The Biggest Milestones in B2B Social Media History [Infographic] From LinkedIn’s launch in 2003 and the eventual entrance of Facebook and Twitter on the scene in subsequent years to TikTok and others, a newly-released infographic takes a brief look at the

How a Social Media Audit Can Improve Your Content Strategy

How a Social Media Audit Can Improve Your Content Strategy

It’s hard to deny the potential business benefits of an actively engaged brand social media community. The Sprout Social Index XVIIfound that 89% of consumers will buy from a brand if they follow it on social media, and 75% will increase their spending

Can you use AI-generated content without hurting your page rankings?

Can you use AI-generated content without hurting your page rankings?

Last week Google announced it was changing its algorithm to rank content “by people, for people” higher than content written around SEO. But what about content written by machines for people? Has AI-generated content gotten to the point where it won’t

How To Ensure Optimal Visual Experiences Across Devices

How To Ensure Optimal Visual Experiences Across Devices

Open the best-converting page on your website on three devices – mobile, tablet, and desktop. Really, do it. I’ll wait. Does your content display as well as you expected it to? Many marketers will find it doesn’t. The user experience and messaging

Twitter for Marketing: 15 Reliable Tactics to Skyrocket Your Reach

Twitter for Marketing: 15 Reliable Tactics to Skyrocket Your Reach

So, you want to use Twitter for marketing? Do you want to reach your target audience and grow your brand one tweet at a time?  Then you have to know about a bunch of Twitter marketing tactics you can combine for more impact. For success with Twitter for

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