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The B2B Content Creation Playbook

The B2B Content Creation Playbook

There’s a fine line to walk in the B2B content creation process. Content marketers in large B2B corporations need to provide enough in-depth information to move the sales...

Copywriting vs Content Writing: Which is More Important?

Copywriting vs Content Writing: Which is More Important?

Marketing pros need to develop a number of skills to prosper, and being able to write succinct, engaging copy is close to the top of the list. Today the concept of content...

How influencers can get more work from brands - Onalytica

How influencers can get more work from brands - Onalytica

As an influencer, the brands you work with are your customers, so it makes sense to think about ways in which you can effectively meet their needs. By understanding brands’...

Content Marketing Topic Trends: What Do People Want to Consume Post-Pandemic?

Content Marketing Topic Trends: What Do People Want to Consume Post-Pandemic?

For one, we need to stay relevant to our audiences. What they care about may change over time depending on the state of the globe – think in terms of the economy, public health,...

Product Detail Page SEO: How Product Information Management (PIM) Helps

Product Detail Page SEO: How Product Information Management (PIM) Helps

Growing regional/national to major international brands have a lot of questions about product description page (PDP) optimization. How much can be automated? Does it matter if...

9 Content Marketing Workshop Exercises to Build Real-Life Skills

9 Content Marketing Workshop Exercises to Build Real-Life Skills

Not to be TOO forward, but… I know why you’re looking for content marketing workshop exercises. I suspect you know content marketing is on fire. ???? …and maybe you heard...

How To Breathe New Life Into Unpublished Content

How To Breathe New Life Into Unpublished Content

Repurposing successful content is old news. You already know how to squeeze as much value out of it as you can. But what about your content that never made the cut? These...

How to Track Customer Experience Metrics to Create Loyalty and Repeat Sales

How to Track Customer Experience Metrics to Create Loyalty and Repeat Sales

How to Track Customer Experience Metrics to Create Loyalty and Repeat Sales Written by Pratik Dholakiya | March 4, 2020 Want a heads up when a new story drops? Subscribe...

How To Build A Successful Content Marketing Strategy That Drives Business Growth

How To Build A Successful Content Marketing Strategy That Drives Business Growth

Law How To Build A Successful Content Marketing Strategy That Drives Business Growth Creating a content strategy requires time and effort, especially considering that it...

When and How to Perform a Content Refresh

When and How to Perform a Content Refresh

Principles might be eternal, but how you implement those principles needs to change to keep up with today’s technology and trends. Nowhere is that precept more critical than in...

What is User Generated Content? The Definitive Guide to Leverage UGC for Marketing

What is User Generated Content? The Definitive Guide to Leverage UGC for Marketing

For some companies, the concept of giving some marketing control to customers seems frightening. After all, it’s easy to imagine a disgruntled customer badmouthing your company...

Visual Content Marketing: Why It Matters and How It Differs from Content Writing

Visual Content Marketing: Why It Matters and How It Differs from Content Writing

Content is king in digital marketing, with written words still ruling today. But a content marketing trend has become so mainstream it’s hard to ignore its value: visual...