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B2B brands should be thinking about TikTok
It's a given that B2C brands need a presence on TikTok, especially if the target market is 18-34-year-olds, but what about B2B brands? Is there an opportunity to reach target...
09/10/2023
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Customerâs Journey: A look at how three companies took a customer-first marketing approach
We just got through election season. The smartest social media post I saw about it said, “Elections are a great reminder that ~50% of people don’t think like you.” As...
09/08/2023
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Avoid Overcomplicated Content: 4 Tips to Simplify Your Writing | Stamats
Overcomplicating projects is human nature. And as a busy marketer with a million tasks on your mind, the tendency to write the hard way often overrides content best...
09/07/2023
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Capturing and Keeping Attention in Content Marketing
Jeff Bullas 00:00:03 - 00:00:52 Hi everyone and welcome to The Jeff Bullas Show. Today I have with me, Chad Reid. Now, Chad is the VP of Marketing and Communications at Jotform,...
09/07/2023
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Chasing ROI: Transitioning from Walk to Run in the Content Maturity Model
Measuring the return on investment (ROI) of content marketing is challenging. Achieving that goal requires marketers to advance through several stages of measurement...
09/06/2023
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Content Editors: The Training and Skills You Need for In-Demand Jobs
If you looked at my standardized test results from when I was back in school, you’d see I scored very high in math and very low in verbal — not exactly the marks you’d expect...
09/06/2023
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In an Economic Downturn, Tying Content to ROI Is More Critical Than Ever
Don’t say recession. The internet will come for you. But no matter what you call it, there’s little doubt we’re in the middle of an economic downturn. In response, many...
09/05/2023
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How Product-led Content is Revolutionizing SaaS Marketing | HackerNoon
Product-led content marketing is when you seamlessly weave your product into your content without pushing it or making it look blatantly promotional. Many popular and successful...
09/05/2023
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Creating Effective Content Briefs: The Ultimate Guide For Marketers - thruuu SERP Analyzer
If you want to build a Lamborghini, you follow detailed engineering plans. You don’t rely on memory or luck. So, why is it that so many content marketing teams try creating...
09/05/2023
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15 Tips and Tricks for Promoting Your Business on Instagram (Even When You Don't Have Much Time) | Bulkly
Standing out on Instagram is getting harder, but that’s true of most social media platforms. There are so many posts and ads trying to grab our attention that it’s hard to see...
09/04/2023
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90 Catchy Fall Email Subject Lines for Lasting Revenue Growth | LocaliQ
90 Catchy Fall Email Subject Lines for Lasting Revenue Growth Category: LinkedIn Share Smell that? It’s the crisp, cool air outside. You’re not too hot or too cold as the...
09/03/2023
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10 SaaS marketers share what's NOT working in content marketing anymore - Search Engine Watch
Content has become a traditional marketing channel for many SaaS companies. According to ProfitWell, content companies are likely to see30 percent higher growth rates and 5...
09/02/2023
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