Share Your Expertise in the 2021 State of B2B Influencer Marketing Survey

Share Your Expertise in the 2021 State of B2B Influencer Marketing Survey

The past year or more has taught B2B marketer many lessons, especially the importance of creating digital first experiences that are credible, authentic and relevant to specific...

10 B2B Copywriting Lessons Our Writers Love

10 B2B Copywriting Lessons Our Writers Love

The book, Everybody Writes by Ann Handley is a popular guide for elevating marketing content, writing skills, and general marketing know-how to new levels. Ann offers her witty...

6 Redirect Mistakes That Can Wreak Havoc on Your Site's Traffic

6 Redirect Mistakes That Can Wreak Havoc on Your Site's Traffic

You can create a service page or blog post that is relevant today. But there may come a time in the future when it no longer makes sense to keep it live. So, what do you do?...

Treading with care: the dos and don'ts of cause marketing

Treading with care: the dos and don'ts of cause marketing

Sayantan Choudhury shares a checklist of how brands can and should approach cause-marketing, especially in the socially charged world that we are living in. He is the senior...

Gain Extra Exposure To Your Content Via The Usage Of Better Images

Gain Extra Exposure To Your Content Via The Usage Of Better Images

We all are well aware of the famous cliché ‘an image is worth a thousand words. Well, there is a real value in using images to endorse your content. It is scientifically proven...

7 Steps to Create a Successful Content Strategy

7 Steps to Create a Successful Content Strategy

Editor's Note: This article has been updated to reflect changes in the current state of content marketing. With many consumers becoming distrustful of traditional advertising,...

4 Pitfalls That Can Kill Your Content Marketing (And How to Avoid Them)

4 Pitfalls That Can Kill Your Content Marketing (And How to Avoid Them)

For all the value and power content can have for your brand, it also can kill your brand. Lots of brands are guilty of doing content marketing the wrong way and their efforts...

3 Content Promotion Strategies for Super Busy Small Businesses

3 Content Promotion Strategies for Super Busy Small Businesses

Content promotion is a huge pain in the butt. You run (or are) a small business. Haven’t you got enough to do? You need to constantly dream up new ideas for content. You have...

Inspire your B2B content strategy with these 3 tactics

Inspire your B2B content strategy with these 3 tactics

Having identified a target customer, the goal of every B2B marketer is to then create the right sort of messaging to reach them. A piece of content so eye-catching,...

Top 5 B2B content marketing influencers on social media

Top 5 B2B content marketing influencers on social media

Top 5 B2B content marketing influencers on social media June 1, 2018 Login to rate this article 5 Digital content manager B2B Marketing Content is still the most prominent topic...

6 Non-Marketing Tools You Need to Conduct a Content Analysis

6 Non-Marketing Tools You Need to Conduct a Content Analysis

Content analysis is not the most exciting project. There are a lot of tedious and repetitive tasks to complete before you can get to the fun part of actually reworking and...

Using Influencer Marketing to Promote Content

Using Influencer Marketing to Promote Content

Be Their Advocate (and They Will Become Yours) The Rise of Influencer Marketing The main reason why influencer marketing rose in popularity is that instead of targeting an...