I took several creating writing courses back in junior high and high school. For a while, as a teen, I even considered pursuing a career as a novelist—until I did some research...
05/06/2024
3 ways AI will empower writers 1. Writer’s block will become a thing of the past We all know how frustrating writer’s block can be – nobody likes staring at a blinking cursor...
05/05/2024
Social media continues to be an essential way for businesses to connect with their customers. With the constant evolution to stay relevant, Instagram Reels emerged to compete...
05/03/2024
Brands often turn to freelance writers or marketing agencies to scale up content production. But that’s not always a smooth process. These issues mean your content team has...
05/02/2024
Do you know why your content creation needs to focus more on creating funnel content? Content that is directly created with one stage in your marketing funnel in mind? The...
04/29/2024
To keep people reading, your long-form content must be engaging. You can do this by using strong storytelling, providing valuable information, and making it easy to read —...
04/26/2024
I'm going to take a wild guess and say that when content was addressed in your last marketing meeting, the next part of the discussion involved brainstorming for a written piece...
04/24/2024
One in five bloggers reports their blog delivers strong marketing results – 22%. That’s it – and this percentage has been steadily declining over the past three years. That...
04/24/2024
If you’re a B2B marketer working for a multinational company with corporate and geomarketing groups, you are likely well aware of how important (and sometimes challenging) it is...
04/24/2024
The origins of creative brainstorming date back to 1939. Ad executive Alex F. Osborn was the father of formal brainstorming techniques when he became frustrated with his team’s...
04/23/2024
Whether it’s one of the many side effects of the pandemic or any of the myriad choose-your-own-doomsday scenarios from the last 12 months, we can all agree on one thing: We’re...
04/18/2024
5 Key Components of High-Quality Content By Lifestyle July 19, 2022 12:42 pm Print Did you know that time spent on content marketing can positively impact your profits? It’s...
04/18/2024