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How To Breathe New Life Into Unpublished Content

How To Breathe New Life Into Unpublished Content

Repurposing successful content is old news. You already know how to squeeze as much value out of it as you can. But what about your content that never made the cut? These...

How to Track Customer Experience Metrics to Create Loyalty and Repeat Sales

How to Track Customer Experience Metrics to Create Loyalty and Repeat Sales

How to Track Customer Experience Metrics to Create Loyalty and Repeat Sales Written by Pratik Dholakiya | March 4, 2020 Want a heads up when a new story drops? Subscribe...

How To Build A Successful Content Marketing Strategy That Drives Business Growth

How To Build A Successful Content Marketing Strategy That Drives Business Growth

Law How To Build A Successful Content Marketing Strategy That Drives Business Growth Creating a content strategy requires time and effort, especially considering that it...

When and How to Perform a Content Refresh

When and How to Perform a Content Refresh

Principles might be eternal, but how you implement those principles needs to change to keep up with today’s technology and trends. Nowhere is that precept more critical than in...

What is User Generated Content? The Definitive Guide to Leverage UGC for Marketing

What is User Generated Content? The Definitive Guide to Leverage UGC for Marketing

For some companies, the concept of giving some marketing control to customers seems frightening. After all, it’s easy to imagine a disgruntled customer badmouthing your company...

Visual Content Marketing: Why It Matters and How It Differs from Content Writing

Visual Content Marketing: Why It Matters and How It Differs from Content Writing

Content is king in digital marketing, with written words still ruling today. But a content marketing trend has become so mainstream it’s hard to ignore its value: visual...

People or personas? What B2B marketing can learn from B2C

People or personas? What B2B marketing can learn from B2C

People or personas? What B2B marketing can learn from B2CEvery effective marketing strategy begins with a clear understanding of the target market. That information allows...

How to Build Trust in Relationships with Smart Content Marketing

How to Build Trust in Relationships with Smart Content Marketing

You’re likely learning how to build trust in relationships, because know, like, trust are the three things that fuel content marketing. And if you’re not hitting all three,...

Seven Elements of Compelling PR and Social Media Storytelling

Seven Elements of Compelling PR and Social Media Storytelling

I took several creating writing courses back in junior high and high school. For a while, as a teen, I even considered pursuing a career as a novelist—until I did some research...

How AI Will Power the Future of Successful Content Marketing

How AI Will Power the Future of Successful Content Marketing

3 ways AI will empower writers 1. Writer’s block will become a thing of the past We all know how frustrating writer’s block can be – nobody likes staring at a blinking cursor...

How To Use Instagram Reels For Business

How To Use Instagram Reels For Business

Social media continues to be an essential way for businesses to connect with their customers. With the constant evolution to stay relevant, Instagram Reels emerged to compete...

8 Must-Have Content Guidelines To Set Writers Up for Success

8 Must-Have Content Guidelines To Set Writers Up for Success

Brands often turn to freelance writers or marketing agencies to scale up content production. But that’s not always a smooth process. These issues mean your content team has...