Do you know why your content creation needs to focus more on creating funnel content? Content that is directly created with one stage in your marketing funnel in mind? The...
04/29/2024
To keep people reading, your long-form content must be engaging. You can do this by using strong storytelling, providing valuable information, and making it easy to read —...
04/26/2024
I'm going to take a wild guess and say that when content was addressed in your last marketing meeting, the next part of the discussion involved brainstorming for a written piece...
04/24/2024
One in five bloggers reports their blog delivers strong marketing results – 22%. That’s it – and this percentage has been steadily declining over the past three years. That...
04/24/2024
If you’re a B2B marketer working for a multinational company with corporate and geomarketing groups, you are likely well aware of how important (and sometimes challenging) it is...
04/24/2024
The origins of creative brainstorming date back to 1939. Ad executive Alex F. Osborn was the father of formal brainstorming techniques when he became frustrated with his team’s...
04/23/2024
Whether it’s one of the many side effects of the pandemic or any of the myriad choose-your-own-doomsday scenarios from the last 12 months, we can all agree on one thing: We’re...
04/18/2024
5 Key Components of High-Quality Content By Lifestyle July 19, 2022 12:42 pm Print Did you know that time spent on content marketing can positively impact your profits? It’s...
04/18/2024
The Definitive Guide to Content Marketing for Startups Margarita Loktionova Aug 01, 202221 min read Marketing your product or service is a huge priority for any startup, and the...
04/17/2024
If you want to build a Lamborghini, you follow detailed engineering plans. You don’t rely on memory or luck.So, why is it that so many content marketing teams try creatin
04/11/2024
Content marketing is essential to build brand value and engage the audience towards purchasing your products. Gone are the days when people used to read long texts that provided...
04/11/2024
Google Analytics is a marketer’s lifeline in understanding performance and making decisions based on website or app usage data. In my decade-plus of working with clients,...
04/05/2024