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13 Must-Have Elements Of An Exceptional Blog Post

13 Must-Have Elements Of An Exceptional Blog Post

One in five bloggers reports their blog delivers strong marketing results – 22%. That’s it – and this percentage has been steadily declining over the past three years. That...

How To Strike A Balance Between Global and Local Marketing

How To Strike A Balance Between Global and Local Marketing

If you’re a B2B marketer working for a multinational company with corporate and geomarketing groups, you are likely well aware of how important (and sometimes challenging) it is...

How to Brainstorm Writing Ideas: A Modern Approach for Greater Results

How to Brainstorm Writing Ideas: A Modern Approach for Greater Results

The origins of creative brainstorming date back to 1939. Ad executive Alex F. Osborn was the father of formal brainstorming techniques when he became frustrated with his team’s...

Stop Under Promising and Start Delivering Better Content Products

Stop Under Promising and Start Delivering Better Content Products

Whether it’s one of the many side effects of the pandemic or any of the myriad choose-your-own-doomsday scenarios from the last 12 months, we can all agree on one thing: We’re...

5 Key Components of High-Quality Content

5 Key Components of High-Quality Content

5 Key Components of High-Quality Content By Lifestyle July 19, 2022 12:42 pm Print Did you know that time spent on content marketing can positively impact your profits? It’s...

The Definitive Guide to Content Marketing for Startups

The Definitive Guide to Content Marketing for Startups

The Definitive Guide to Content Marketing for Startups Margarita Loktionova Aug 01, 202221 min read Marketing your product or service is a huge priority for any startup, and the...

Creating Effective Content Briefs: The Ultimate Guide For Marketers

Creating Effective Content Briefs: The Ultimate Guide For Marketers

If you want to build a Lamborghini, you follow detailed engineering plans. You don’t rely on memory or luck.So, why is it that so many content marketing teams try creatin

Top 6 Reasons Business Must Use Video in Content Marketing

Top 6 Reasons Business Must Use Video in Content Marketing

Content marketing is essential to build brand value and engage the audience towards purchasing your products. Gone are the days when people used to read long texts that provided...

5 Ways To Check If Google Analytics Is Working

5 Ways To Check If Google Analytics Is Working

Google Analytics is a marketer’s lifeline in understanding performance and making decisions based on website or app usage data. In my decade-plus of working with clients,...

How to Measure Social Media Results

How to Measure Social Media Results

If you're like most marketers, you're adopting social media as an increasingly integral part of your content strategy. Last year, nearly 92% of marketers working at companies...

Does Your Content Reflect Your Company Culture?

Does Your Content Reflect Your Company Culture?

Do your content and company culture align? No matter what your company’s story and mission, your content should reflect those values. American corporations are a rich tapestry...

Turn Dry Data Into Rich, Relatable Stories With These Tips

Turn Dry Data Into Rich, Relatable Stories With These Tips

One of the best things about being a content writer is that no matter the topic, we have a lot of insights at our fingertips. You can use it to provide perspective, validate...