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How to Measure Social Media Results

How to Measure Social Media Results

If you're like most marketers, you're adopting social media as an increasingly integral part of your content strategy. Last year, nearly 92% of marketers working at companies...

Does Your Content Reflect Your Company Culture?

Does Your Content Reflect Your Company Culture?

Do your content and company culture align? No matter what your company’s story and mission, your content should reflect those values. American corporations are a rich tapestry...

Turn Dry Data Into Rich, Relatable Stories With These Tips

Turn Dry Data Into Rich, Relatable Stories With These Tips

One of the best things about being a content writer is that no matter the topic, we have a lot of insights at our fingertips. You can use it to provide perspective, validate...

Creating Content That Satisfies Search Intent & Meets Customer Needs

Creating Content That Satisfies Search Intent & Meets Customer Needs

When thinking about optimizing content, your top priority should be search intent. Think about how many times you have typed something into Google that was practically...

10 Reasons You Need A Long-Term Content Strategy

10 Reasons You Need A Long-Term Content Strategy

It’s no secret that content is time-consuming. However, some marketers are so focused on whittling down that time, on cutting corners just to “get something out,” that they...

The Power of Personas

The Power of Personas

If you’re in marketing today, chances are you’ve heard about buyer personas. If you haven’t taken that leap to develop yours — or if it’s been longer than 12 months since you...

5 Reasons Companies Are Going Headless | Martech Zone

5 Reasons Companies Are Going Headless | Martech Zone

5 Reasons Companies Are Going Headless Friday, August 19, 2022 Choosing the right content and commerce platform is a critical decision for digital leaders. And whether to opt...

6 Steps for Becoming an Authentic Thought Leader

6 Steps for Becoming an Authentic Thought Leader

“Thought leader” and “thought leadership” are terms that are thrown around so often and by so many people that it can be difficult to remember what they actually mean. At a...

How to Rank for a Hypercompetitive Keyword

How to Rank for a Hypercompetitive Keyword

Keyword competition is basically a digital popularity contest: The most popular keywords or phrases are those that garner the most interest, meaning they're searched by web...

Structured and Unstructured Content Types: The Quick Guide

Structured and Unstructured Content Types: The Quick Guide

Structured and unstructured data is often a technical conversation. However, these terms apply to content types as well. Most content is unstructured, which may be a shocker. We...

5 More Mental Models for Content Marketers - Animalz

5 More Mental Models for Content Marketers - Animalz

There’s a long-winded Grecian parable that goes something like this: a peasant farmer, driving an ox cart, gets appointed as the king of Phrygia. Said king ties his ox cart to a...

11 Creative Content Marketing Ideas To Make You Stand Out - Siege Media

11 Creative Content Marketing Ideas To Make You Stand Out - Siege Media

11 Creative Content Marketing Ideas To Make You Stand Out Share Art may seem like a foreign language to you, but creativity comes in many forms. While you might not be compared...