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How to Rank for a Hypercompetitive Keyword

How to Rank for a Hypercompetitive Keyword

Keyword competition is basically a digital popularity contest: The most popular keywords or phrases are those that garner the most interest, meaning they're searched by web...

Structured and Unstructured Content Types: The Quick Guide

Structured and Unstructured Content Types: The Quick Guide

Structured and unstructured data is often a technical conversation. However, these terms apply to content types as well. Most content is unstructured, which may be a shocker. We...

5 More Mental Models for Content Marketers - Animalz

5 More Mental Models for Content Marketers - Animalz

There’s a long-winded Grecian parable that goes something like this: a peasant farmer, driving an ox cart, gets appointed as the king of Phrygia. Said king ties his ox cart to a...

11 Creative Content Marketing Ideas To Make You Stand Out - Siege Media

11 Creative Content Marketing Ideas To Make You Stand Out - Siege Media

11 Creative Content Marketing Ideas To Make You Stand Out Share Art may seem like a foreign language to you, but creativity comes in many forms. While you might not be compared...

The Most Underrated Skill in Content Marketing? Fact-Checking

The Most Underrated Skill in Content Marketing? Fact-Checking

This piece originally appeared on Contently’s The Freelance Creative In traditional journalism, diligent fact-checking is a given. In a recent piece I wrote on abortion, the...

How to Build Successful Content Pillars

How to Build Successful Content Pillars

Here are a few benefits of using a content hub strategy: In this guide, you’ll learn how to create a content pillar for your website. Follow the steps below to create content...

B2B Marketing News: B2B Content Amplification, Brand Perception & Trust Study, B2B Metaverse Use Cases, & Instagram's New Reels Topics

B2B Marketing News: B2B Content Amplification, Brand Perception & Trust Study, B2B Metaverse Use Cases, & Instagram's New Reels Topics

The Biggest Milestones in B2B Social Media History [Infographic] From LinkedIn’s launch in 2003 and the eventual entrance of Facebook and Twitter on the scene in subsequent...

How a Social Media Audit Can Improve Your Content Strategy

How a Social Media Audit Can Improve Your Content Strategy

It’s hard to deny the potential business benefits of an actively engaged brand social media community. The Sprout Social Index XVIIfound that 89% of consumers will buy from a...

Can you use AI-generated content without hurting your page rankings?

Can you use AI-generated content without hurting your page rankings?

Last week Google announced it was changing its algorithm to rank content “by people, for people” higher than content written around SEO. But what about content written by...

How To Ensure Optimal Visual Experiences Across Devices

How To Ensure Optimal Visual Experiences Across Devices

Open the best-converting page on your website on three devices – mobile, tablet, and desktop. Really, do it. I’ll wait. Does your content display as well as you expected it...

Twitter for Marketing: 15 Reliable Tactics to Skyrocket Your Reach

Twitter for Marketing: 15 Reliable Tactics to Skyrocket Your Reach

So, you want to use Twitter for marketing? Do you want to reach your target audience and grow your brand one tweet at a time?  Then you have to know about a bunch of Twitter...

The Ultimate Guide to Repurposing Content Like a Boss

The Ultimate Guide to Repurposing Content Like a Boss

Think of all the effort that goes into creating one piece of long-form content—whether it’s text, audio, or video. Forming a strategy, executing on topics, interviewing experts,...