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The Most Underrated Skill in Content Marketing? Fact-Checking

The Most Underrated Skill in Content Marketing? Fact-Checking

This piece originally appeared on Contently’s The Freelance Creative In traditional journalism, diligent fact-checking is a given. In a recent piece I wrote on abortion, the...

How to Build Successful Content Pillars

How to Build Successful Content Pillars

Here are a few benefits of using a content hub strategy: In this guide, you’ll learn how to create a content pillar for your website. Follow the steps below to create content...

B2B Marketing News: B2B Content Amplification, Brand Perception & Trust Study, B2B Metaverse Use Cases, & Instagram's New Reels Topics

B2B Marketing News: B2B Content Amplification, Brand Perception & Trust Study, B2B Metaverse Use Cases, & Instagram's New Reels Topics

The Biggest Milestones in B2B Social Media History [Infographic] From LinkedIn’s launch in 2003 and the eventual entrance of Facebook and Twitter on the scene in subsequent...

How a Social Media Audit Can Improve Your Content Strategy

How a Social Media Audit Can Improve Your Content Strategy

It’s hard to deny the potential business benefits of an actively engaged brand social media community. The Sprout Social Index XVIIfound that 89% of consumers will buy from a...

Can you use AI-generated content without hurting your page rankings?

Can you use AI-generated content without hurting your page rankings?

Last week Google announced it was changing its algorithm to rank content “by people, for people” higher than content written around SEO. But what about content written by...

How To Ensure Optimal Visual Experiences Across Devices

How To Ensure Optimal Visual Experiences Across Devices

Open the best-converting page on your website on three devices – mobile, tablet, and desktop. Really, do it. I’ll wait. Does your content display as well as you expected it...

Twitter for Marketing: 15 Reliable Tactics to Skyrocket Your Reach

Twitter for Marketing: 15 Reliable Tactics to Skyrocket Your Reach

So, you want to use Twitter for marketing? Do you want to reach your target audience and grow your brand one tweet at a time?  Then you have to know about a bunch of Twitter...

The Ultimate Guide to Repurposing Content Like a Boss

The Ultimate Guide to Repurposing Content Like a Boss

Think of all the effort that goes into creating one piece of long-form content—whether it’s text, audio, or video. Forming a strategy, executing on topics, interviewing experts,...

What Does Conference Season Mean For Your Marketing? - Heidi Cohen

What Does Conference Season Mean For Your Marketing? - Heidi Cohen

While temperatures remain in the 80s, signs that fall has arrived appear around New York City. On Saturday, we joined the Union Square Farmers’ Market crowds to buy farm fresh...

How To Generate Better Results With These 4 Marketing Strategies

How To Generate Better Results With These 4 Marketing Strategies

Conventional marketing wisdom implies customers will flock to a business’s doors if it advertises its products and services. But as any marketer soon finds out, stirring up...

How To Promote a Blog Without Using Social Media

How To Promote a Blog Without Using Social Media

Blogging is an excellent way to share your thoughts and opinions, grow your business and develop an online brand. But for your blog to succeed, you must find ways to promote and...

AI Text-to-Image Generators: Job Killers or Friendly Robot Assistants?

AI Text-to-Image Generators: Job Killers or Friendly Robot Assistants?

Content Creation / Idea generation / News and Trends / Tools and technologies / Visual Content AI Text-to-Image Generators: Job Killers or Friendly Robot Assistants? What’s the...