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Death of the Teleprompter and the Three Keys to an Authentic Brand Voice in Video

Death of the Teleprompter and the Three Keys to an Authentic Brand Voice in Video

Summary:  With the exception of broadcast legend Ron Burgundy, mastery of the Teleprompter is limited to an elite few.  For the most authentic and compelling narrative we...

Content Calendar Template

Content Calendar Template

Content Calendar Template  INCREASE ROI on ALL of your CONTENT MARKETING! 100% Customizable - every month, week & day filled in for you!  Prioritize the top channels & format to...

How to Assess Your Content Performance: 5 Tools You Haven't Tried

How to Assess Your Content Performance: 5 Tools You Haven't Tried

Content analysis is a marketing task that’s never really complete. You need to come back to yourold contentagain and again to see what should be updated, which new visibility...

Seven Ways to Incorporate Evergreen Content Into Your Social Media Strategy

Seven Ways to Incorporate Evergreen Content Into Your Social Media Strategy

The quality not the quantity of your posts should always be your primary focus when crafting social media content, but it’s not always easy to generate a steady stream of strong...

AI Content Marketing: The Ethics and Risks for Ecommerce Brands

AI Content Marketing: The Ethics and Risks for Ecommerce Brands

A major part of effective Ecommerce marketing involves writing search engine optimized content, a job that can be rather tedious. It is no wonder some writers attempt to...

Journalists: The Secret Weapon for Your Content Marketing Team

Journalists: The Secret Weapon for Your Content Marketing Team

If you’ve ever read a compelling feature story and felt an overwhelming emotion or urge to act, you’ve witnessed the power of the journalist.  Whether I’m reading an exposé...

What You Need in the Pursuit of a Lifestyle Brand

What You Need in the Pursuit of a Lifestyle Brand

Lifestyle brands just happen organically, right? Wrong. More insights — and action steps — to becoming a lifestyle brand vs. a product-centric one. This is the second in a...

9 Reasons Why Content Marketing Might Not Be The Best Idea for Your Business

9 Reasons Why Content Marketing Might Not Be The Best Idea for Your Business

Just about every business is doing content marketing right now – well, at least 70%. The belief that content marketing will prevail in the future rings true since it is the...

How To Perform A Mid-Year Content Marketing Audit to Improve Your Results

How To Perform A Mid-Year Content Marketing Audit to Improve Your Results

While it may feel like you can document your annual content marketing plan and let it run its course, it needs a mid-year check-in. What newopportunities and threats exist? Have...

6 Keys To Effective Content That Ranks High On SERPs [Webinar]

6 Keys To Effective Content That Ranks High On SERPs [Webinar]

You’ve heard the saying, “content is king.” And it’s true – good content is still key to a successful website. But what makes good content? How do you create content that ranks...

Getting started with Google Analytics 4: Redefine success

Getting started with Google Analytics 4: Redefine success

The arrival of Google Analytics 4 has people understandably nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re...

What is quality content?

What is quality content?

Quality content is subjective. Some people will want a beginner-level summary while others want more depth and expert insights. Quality content will be better than the content...