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8 Reasons Why Content is King in Digital Marketing

8 Reasons Why Content is King in Digital Marketing

Content is king. There’s no denying that, and it’s an integral part of digital marketing. Around 87% of marketing visionaries consider content as the core of their marketing...

How Do You Find The Strength To Keep Going Despite What Life Puts In Your Path - Heidi Cohen

How Do You Find The Strength To Keep Going Despite What Life Puts In Your Path - Heidi Cohen

My heart goes out to those of you who were in the path of Hurricane Ian as well as to those of you who are still dealing with the destruction of this year’s earlier hurricanes....

Advocacy Stories: An Easier Way to Create & Share Content

Advocacy Stories: An Easier Way to Create & Share Content

You create tons of content for your advocates every day. Any social media manager will tell you that advocacy takes time – and if there’s any one resource social media managers...

The Counterintuitive Way to Exceed Your Audience's Expectations

The Counterintuitive Way to Exceed Your Audience's Expectations

I want to tell you about a paradox involving creative work that, because it's hidden, often holds us back without us realizing. I also need to tell you the story of a seemingly...

A Day in the Life of a Content Marketing Manager

A Day in the Life of a Content Marketing Manager

As the founder and lead Content Strategist at my own content company and an Associate Director of SEO at a global agency, my day is filled with content marketing...

10 Ways to Improve Your Employer Brand With PR and Content

10 Ways to Improve Your Employer Brand With PR and Content

As a Life Science recruiter or hiring manager,employer branding should be at the forefront of all your recruitment marketing activities. You should be working to establish an...

Industry News Doesn't Have To Be Boring: 5 Lessons For Niche Content

Industry News Doesn't Have To Be Boring: 5 Lessons For Niche Content

In the grand spectrum of exciting industries, real estate portals are somewhere in the middle between packaging materials and lion-taming. While most people enjoy browsing...

25 Best Examples Of Effective FAQ Pages

25 Best Examples Of Effective FAQ Pages

Frequently Asked Question (FAQ) pages (or informational hubs) enable your business to respond, react, and anticipate the needs of your audience more quickly and appropriately...

What To Look For When Hiring a Content Marketing Agency

What To Look For When Hiring a Content Marketing Agency

You just got funding and you’re looking to scale your business with content marketing.  Or perhaps you tried working with a content marketing agency before but had a bad...

How Twitch lost its grip on, and way with, the streaming community

How Twitch lost its grip on, and way with, the streaming community

At this point, it’s no secret that something is amiss at Twitch. As of the last two weeks, the company is down oneCEO and 400 employees; if you believe the headlines, it’s also...

Spring Forward: 3 Ways to Grow Your B2B Content Marketing Garden

Spring Forward: 3 Ways to Grow Your B2B Content Marketing Garden

For much of the world, spring has sprung. As readers may know, however, TopRank is a Minnesota-based company and — though we all work remotely now — I’ve made the...

5 Content Marketing Ideas for May 2023

5 Content Marketing Ideas for May 2023

In May 2023, content marketers can use Mother’s Day, recommendations, fitness, King Charles, and money-saving ideas to reach prospects. Content marketing is the act of creating...