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When and How to Perform a Content Refresh

When and How to Perform a Content Refresh

Principles might be eternal, but how you implement those principles needs to change to keep up with today’s technology and trends. Nowhere is that precept more critical than in...

What is User Generated Content? The Definitive Guide to Leverage UGC for Marketing

What is User Generated Content? The Definitive Guide to Leverage UGC for Marketing

For some companies, the concept of giving some marketing control to customers seems frightening. After all, it’s easy to imagine a disgruntled customer badmouthing your company...

Visual Content Marketing: Why It Matters and How It Differs from Content Writing

Visual Content Marketing: Why It Matters and How It Differs from Content Writing

Content is king in digital marketing, with written words still ruling today. But a content marketing trend has become so mainstream it’s hard to ignore its value: visual...

People or personas? What B2B marketing can learn from B2C

People or personas? What B2B marketing can learn from B2C

People or personas? What B2B marketing can learn from B2CEvery effective marketing strategy begins with a clear understanding of the target market. That information allows...

How to Build Trust in Relationships with Smart Content Marketing

How to Build Trust in Relationships with Smart Content Marketing

You’re likely learning how to build trust in relationships, because know, like, trust are the three things that fuel content marketing. And if you’re not hitting all three,...

Seven Elements of Compelling PR and Social Media Storytelling

Seven Elements of Compelling PR and Social Media Storytelling

I took several creating writing courses back in junior high and high school. For a while, as a teen, I even considered pursuing a career as a novelist—until I did some research...

How AI Will Power the Future of Successful Content Marketing

How AI Will Power the Future of Successful Content Marketing

3 ways AI will empower writers 1. Writer’s block will become a thing of the past We all know how frustrating writer’s block can be – nobody likes staring at a blinking cursor...

How To Use Instagram Reels For Business

How To Use Instagram Reels For Business

Social media continues to be an essential way for businesses to connect with their customers. With the constant evolution to stay relevant, Instagram Reels emerged to compete...

8 Must-Have Content Guidelines To Set Writers Up for Success

8 Must-Have Content Guidelines To Set Writers Up for Success

Brands often turn to freelance writers or marketing agencies to scale up content production. But that’s not always a smooth process. These issues mean your content team has...

Funnel content: Save time with content creation, focus on content you need

Funnel content: Save time with content creation, focus on content you need

Do you know why your content creation needs to focus more on creating funnel content? Content that is directly created with one stage in your marketing funnel in mind? The...

How to Create Engaging Long-Form Content That Keeps People Reading

How to Create Engaging Long-Form Content That Keeps People Reading

To keep people reading, your long-form content must be engaging. You can do this by using strong storytelling, providing valuable information, and making it easy to read —...

7 Formats for Creative Content Marketing

7 Formats for Creative Content Marketing

I'm going to take a wild guess and say that when content was addressed in your last marketing meeting, the next part of the discussion involved brainstorming for a written piece...