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How to develop your brand voice on social media and refine your identity - The Crowdfire blog

How to develop your brand voice on social media and refine your identity - The Crowdfire blog

A whopping 93% of marketers worldwide use social media business. So you can imagine how loud the noise is out there for consumers. Every time they log onto Facebook, Twitter, or Instagram, their feed is bombarded with updates from companies, brands, and

A complete guide to understanding social media metrics - The Crowdfire blog

A complete guide to understanding social media metrics - The Crowdfire blog

Irrespective of the size of your business, if you are using social media to promote your business and for sales enablement, you need to track certain metrics. Now you may think, what are social media metrics and why should you care as an online business

Four ways SMEs can scale social marketing efforts

Four ways SMEs can scale social marketing efforts

By Brayden Cohen, below, Manager of Social Marketing, Hootsuite In an increasingly digital-first world, social media has levelled the playing field between businesses of all sizes. With 4.7 billion active social media users who spend an average of 2.5 hours

Building Social Trust on Twitter

Building Social Trust on Twitter

Building Social Trust on Twitter Buffer 0 Shares So you’ve been on social media for a while now. You have a great group of friends that you often engage with and you enjoy those conversations. But do you have social trust? So many of us forget that being on

9 effective ways to maximize value from your best performing content - The Crowdfire blog

9 effective ways to maximize value from your best performing content - The Crowdfire blog

The content you produce for your business is an investment you should consider as an asset. The more effective it is, the more value it will bring your business. Distribution is the key to content growth. In a recent survey by the Content Marketing

The Complete Social Media Digital Customer Experience Guide | Bulkly

The Complete Social Media Digital Customer Experience Guide | Bulkly

The days when the only point of contact with a business was its phone number are long gone. Prominent brands provided an email address as well, but those were frequently regarded as secondary options for consumers. Today, with an increase in online commerce,

Content creators say they struggle to keep up with their audiences as social media platforms evolve

Content creators say they struggle to keep up with their audiences as social media platforms evolve

This story is part of an eight-article editorial series that explores the ramifications of a fragmented social marketplace. More from the series → As the social media landscapes continue to evolve, with platforms’ ever-shifting focus, the continuing

How We Set Communications Expectations As A Fully Remote Team

How We Set Communications Expectations As A Fully Remote Team

Hailley Griffis Head of Communications & Content @ Buffer As an entirely remote team of more than 80 people, how we communicate is critical to how we operate as a company, collaborate, and build a solid remote culture. As they say, clear is kind. So we aim to

Major Advantages of Using Instagram Marketing

Major Advantages of Using Instagram Marketing

Instagram marketing opens up a new platform for businesses throughout the world, and effective marketing strategies increase the organization’s following. The social media platform offers access to customers on a global scale. Many businesses thrive on the

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