By Jared Atchison, co-founder ofWPForms, a drag-and-drop form builder for WordPress that's being used on over 400,000 websites.
Most businesses create social media profiles for their brands to further their marketing efforts. An estimated 3.6 billion people use social media regularly, and that number continues to climb. With so much social activity, it’s crucial to engage with your audience on social platforms.
Unfortunately, there are many businesses online that don’t properly optimize their profiles. An unoptimized social media profile fails to drive traffic, increase email subscribers and boost sales. It doesn’t tell users anything about your brand or who it caters to, which hurts its growth.
Creating engaging, informative social media profiles is essential to drive your target audience to your content and convert them into customers. More and more people turn to social media to check out unfamiliar brands and make purchasing decisions. So, if your profiles aren’t optimized, you’ll turn new users away and hinder your business growth.
Here are five easy ways you can optimize your social profiles today for better results.
The first thing that will catch a user’s attention when they see you on social media is your name. You need to add your brand name so users both old and new can easily identify you and engage with your content.
It might seem like a good idea to have a unique name on social media, but in reality, this only hurts your SEO and conversions. If people can’t recognize your business, they won’t bother to engage further. Additionally, search engines can’t index your social content if it’s under a different name. Make sure you stick to your brand name across all profiles to ensure they’re getting the most engagement possible.
People need to put a face to a name, whether that’s a logo, a persona or a real person in your company. Consumers today want to feel like they’re engaging with humanized brands that value personalized interactions. But that’s difficult to achieve if you don’t have the appropriate profile picture.
Your profile picture should represent your brand and make it easy for new users to identify your business. It’s also important to use the same image across all social media platforms to ensure users can find you anywhere they search.
New visitors check out your profile because they’re searching for information about your brand. They want to know what you sell, who your audience is and if you have what they need. However, it’s difficult to figure that out without an optimized bio section.
In a few sentences, your social media bio needs to be clear about what your business is and what it does. It’s important to add relevant keywords so your target audience can find you in search. When users look up your brand, you want the right information to pop up so they can go straight to your content.
When crafting your bio, aim to sound natural and let your brand personality shine through. The unique elements of your social media profile will grab your audience’s attention and persuade them to convert.
One way users find relevant brands and products is by searching for hashtags. Hashtags are keywords people add to social media content to sort it by category. So, when you search for something on a social media engine, relevant content pops up in the results.
Use your profile to add brand-related hashtags and promote your business. It’s easier for your target audience to discover your business when hashtags put your content on the radar. That way, it can get the engagement and attention it deserves.
As you build brand awareness on social media, more people will become interested in your business. When they come across your profile, it’s the perfect opportunity to lead them directly to your website. From there, they can browse your content and learn more about your company with little to no effort from you.
Some platforms have a section where you can plug your website, while others let you add it to your description. Make sure you add this information to your profile as soon as you create it to lead as many people to your website as possible. From there, they can engage with your content, browse your products and service, and subscribe to your email list.
For brands to grow, they need to invest in social media marketing. It’s where their customers hang out, search for products and discuss brand experiences. If your brand isn’t part of the social conversation, then it’s also missing out on sales, email signups and more. How will you optimize your social media profiles to improve your conversions?