4 Ways Social Media Can Drive Website Traffic - business.com

Last updated: 01-22-2021

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4 Ways Social Media Can Drive Website Traffic - business.com

Are you looking for a way to generate more website traffic with social media? If so, you're in the right place. 

Social media has quickly become one of the most effective ways for business owners to connect with potential customers. Globally, over 3.8 billion people use social media, and that number is increasing year over year. 

If you want to grow your company, you need to have a social presence. Websites like Facebook, Twitter, YouTube, and LinkedIn are pivotal to your success. You can use each of these platforms to bring more people back to your website, where they can browse blog content, subscribe to your email list, and buy products from your online storefront.  

Today, we will share several tips you can start using to gradually increase traffic to your website with social media. We will also go over several realistic situations where these strategies can come in handy, regardless of your industry. 

Content and social media marketing are intertwined due to the simple fact that you need to publish content to have an active social media account. However, the type of content you show your followers can significantly impact who visits your website. 

At this point, you should have a list of customer personas for your business. Customer personas, also known as buyer personas, are profile sheets that define customer segments within a company. So, an online pet store would have different personas for cat and dog owners. 

Understanding your buyer personas means you can share your best blog content on social media. If you know that your customers have a specific pain point that you address on your company blog, don't hesitate to share your article. 

Make sure to include a snippet of text to set the stage for readers. Let them know exactly what to expect if they click through to your website. If you are honest and provide value for people that click through, those folks are much more likely to spend more time on your website. 

When you consider that the average consumer reads three to five company blog posts before becoming a customer, this strategy makes sense. You have to get social media followers comfortable with your brand, and the easiest way to do that is through high-quality blog content. 

Another way to get more traffic to your website from social media is with interactive events. The great part about this tip is there are countless options you can choose from; it all depends on your business and industry’s needs. 

For instance, you could hold a monthly webinar to educate customers about a feature of your product or service. There's a good chance you'll see people subscribe that are not yet paying customers. Many people like to see what they want to purchase in action before they metaphorically pull the trigger and complete their order. 

You can get people to sign up for your webinar by sharing a link to an event registration form on all of your social media channels. Now, when your followers are browsing their feed, they will see an opportunity to see your presentation. 

Once they click on the link and land on your website, you can present a simple registration form. You can then encourage visitors to take additional action by asking them to sign up for your email list, read a piece of content, or browse your product catalog. 

It's also possible to get more visitors by hosting an online giveaway. Contests are an excellent incentive and will get people to visit your website to see what they could win. 

Simply create a contest with rules that encourages your audience to spread the word. You could ask followers to share your post for a chance to win, tag a couple of friends, or virtually any other social activity that comes to mind. On average, giveaways have a conversion rate of 38%. Now, think about all of the additional traffic you can see by hosting an online contest. 

Consumers love the chance to participate in webinars, giveaways, and any other type of virtual event. If you're looking for a way to skyrocket traffic, one of these events can yield significant results for your business. 

If there's one thing people like, it's voicing their opinion. There's no doubt plenty of room for growth if you're willing to use our desire to share thoughts with others to your advantage. 

When you’re scheduling posts for social media, think about your followers’ goals and pain points. If you want to improve on what you know, you need to ask users to tell you a bit more about how you can help. 

For instance, if you run an email marketing SaaS, you may want to ask users how they segment their leads. Asking an open-ended question like this is bound to get plenty of responses from people interested in email marketing. 

Read through the responses, and try to answer as many responses as possible. When you respond to users, they are more likely to click on your website and learn more about your company. Your willingness to engage on social media and ask questions ultimately led to them making it to your website. 

In our example above, the email marketing firm may use this information to develop new software features. Similarly, they could use the information to plan for future content, which will eventually get shared on social media. 

The final tip we will discuss today is a paid advertisement method used mainly on Facebook and Instagram called dynamic ads. Essentially, dynamic ads are promotions that are put together by the AI program behind each website. 

So, if you want to show advertisements to people that are not followers, you can benefit from dynamic ads. When you go through the process of activating these promotions with your social media account, you'll have the option to upload multiple text blocks, images, and offers. 

The AI program takes this information and creates dynamic advertisements that are personalized for each social media user. Imagine an online pet story using these types of ads to target cat owners with special promotions, and it’s easy to see why this strategy works. 

When you can deliver timely and relevant promotions to potential customers, they are more likely to click-through and visit your website. The best part about dynamic ads is you can measure the results of each ad combination and eventually turn one of the random dynamic posts into a regular advertisement.

Consider this; 55% of consumers look for new brands on social media. The ability to land directly in front of a potential customer when they need you most can boost your traffic and help you secure more sales.  

It's clear that the rising popularity of social media is here to stay. Businesses need to learn how to engage with their potential customers in this space if they want to see significant growth in 2021. Keep in mind that you may not see dramatic social growth overnight. Growing your channel from the ground up takes time, effort, and plenty of engagement. 

As your social channels start to grow, you'll begin to see more people land on your website from your business profiles. Stay active across your various accounts so new users will know where to find you when they discover your company for the first time. 


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