Images Powered by Shutterstock
The Online Ad Industry Has No Idea How To Talk About Itself

The Online Ad Industry Has No Idea How To Talk About Itself

Late last week, the Federal Trade Commission hosted a five-hour-long virtual public forum on “commercial surveillance” and data security. The forum was part of a broad and ongoing fact-finding exercise as the FTC explores the possibility of creating its

Ad Industry Launches Effort to Revise New Standard Terms & Conditions for Digital Advertising

Ad Industry Launches Effort to Revise New Standard Terms & Conditions for Digital Advertising

NEW YORK – March 15, 2023 – After more than a decade, the Standard Terms & Conditions for internet advertising, first developed in May 2001, updated in 2010 and 2018, will be significantly overhauled. Launching in April 2023, the leading industry trade

A New Gold Standard for Digital Ad Measurement?

A New Gold Standard for Digital Ad Measurement?

A New Gold Standard for Digital Ad Measurement? As the digital ad measurement landscape changes, companies should consider marketing mix models calibrated with ad experiments. by Print Summary.    Marketing mix modeling is making a comeback. Fundamental

Back to the Future for B2B Marketers?

Back to the Future for B2B Marketers?

Call it the revenge of analog. Despite the ongoing lurch to digital marketing for the past several years, pre-web advertising vehicles such as direct mail are making a comeback. Embracing more of a holistic approach to customer engagement, B2B marketers are

Why should mobile marketers invest in App Store Optimization strategies?

Why should mobile marketers invest in App Store Optimization strategies?

With the millions of apps available to consumers, it’s fair to assume a vast majority of mobile marketers share a common goal – to outrank competitors in the app store. It’s important to enter the new year with innovative optimizations in place to

Unlock the Power of a Digital Marketing Agency: What is a Social Media Marketing Agency?

Unlock the Power of a Digital Marketing Agency: What is a Social Media Marketing Agency?

Unlock the Power of a Digital Marketing Agency: What is a Social Media Marketing Agency? 21 Minute Read Tags: Social Media Management social media marketing Unlock the Power of a Digital Marketing Agency: What is a Social Media Marketing Agency? Are you

Reviews, News and Ratings

Reviews, News and Ratings

Creative Clicks dsc_9486_2 Creative Clicks is a performance-based user acquisition platform that empowers brands to connect with high-intent customers on a massive scale. Driven by machine learning technology analyzing big data, Creative Clicks facilitates

Ideas for Entrepreneurs: 8 Ways to Start a Tutoring Business

Ideas for Entrepreneurs: 8 Ways to Start a Tutoring Business

There are a ton of ways to make money with your brain power. We’ve compiled a list of eight things that will help you to launch your own tutoring business. Starting a tutoring business can be an excellent way to make money while helping others achieve

This day in search marketing history: February 7

This day in search marketing history: February 7

In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Was it Matt Cutts, John Mueller, or

Thank you for your referral

Please list your name and e-mail and we’ll contact you shortly

  • This field is for validation purposes and should be left unchanged.