The holidays are a very lucrative—but also competitive—time of year for brands. Marketers are in a frenzy to finalize their creative and prepare months-long campaigns to help...
09/26/2022
20 years ago, digital advertising was simple: banner and search ads were just about the only option available to target the not-yet-always-connected consumer. Back then,...
09/26/2022
GLOBAL: Questions around brand safety are not new, yet online advertising presents unique challenges as the volume and speed of ad delivery increases, and inventory is bought by...
09/13/2022
Facebook’s enormous audience has long been catnip to advertisers. But the company’s vast ecosystem has come under scrutiny this year from major brands, which are increasingly...
09/13/2022
In the world of programmatic, data is in crisis. Many online advertisers don’t question the origin, accuracy or scale of the audiences they buy programmatically. Yet data...
09/11/2022
Adform, one of the world’s leading independent advertising technology platform companies announced today that the Media Rating Council(MRC) has granted Adform accreditation for...
09/08/2022
Adotas is pleased to offer a Q&A with Carl Erik Kjærsgaard, co-founder and CEO of Blackwood Seven, a company that uses artificial intelligence to automate the media-buying...
09/04/2022
Exponential‘s Chief Product & Strategy Officer, Doug Conely (pictured left), shares his insights on media planning using machine learning. If you’re currently employed as a...
08/25/2022
With TV ad spending totaling $70.60 billion in 2016, one of the biggest challenges facing advertisers is how to maximize the potential of their ads and get the best ROI. And...
08/21/2022
On Saturday, The Wall Street Journal reported that investigators from the Department of Justice will examine “Google’s business practices related to its search and other...
08/19/2022
The Media Insight Project, a collaboration between the American Press Institute and The AP-NORC Center, used a survey-based experiment to explore which types of ads are most...
08/17/2022
Beyond serving our customers as best as we possibly can, we here at WordStream pride ourselves on our thought leadership—that is, our commitment to introducing new,...
08/14/2022
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