Articles about online advertising


Tips for Successful Content Marketing in 2019

Last updated: 11/12/2019

Content marketing is a valuable tool in any business’s arsenal. The premise behind it is very simple. You write engaging content that your audience loves. This directs them to...

Read full article


5 Best Digital Marketing Tactics To Grow Your Startup

Last updated: 09/30/2019

Marketing plays a major role in any startup’s success. Unfortunately, many entrepreneurs fail to market their new brands successfully because they do not implement the best...

Read full article


How to Determine the True Value of Your Marketing Channels

Last updated: 09/18/2019

Attribution. It’s one of the most important topics of 2018; many advertisers are realizing how critical attribution is when it comes to evaluating multi-channel performance....

Read full article


Grow Your Business in a Downturn by Optimising Advertising Instead of Reducing it

Last updated: 09/01/2019

Grow Your Business in a Downturn by Optimising Advertising Instead of Reducing it PerformanceINhttps://performancein.com Everyone is starting to get rattled about a potential no...

Read full article


The Three Types of Ad Fraud Marketers Should Know About

Last updated: 08/26/2019

Predicted to cost brands $16.4 billion last year alone, ad fraud is a growing challenge that a marketer can no longer ignore. And with fraudsters constantly adjusting their...

Read full article


A New Wave Of Bad Ads Is Hijacking Even Top-Tier Websites

Last updated: 08/17/2019

A New Wave Of Bad Ads Is Hijacking Even Top-Tier Websites A highly complex online advertising system makes it hard for publishers to detect, let alone weed out, misleading,...

Read full article


Brand Safety Is Not Synonymous With Quality | AdExchanger

Last updated: 07/26/2019

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy...

Read full article


4 Steps to Bring Back Trust in Digital Advertising

Last updated: 06/30/2019

By Tim Cadogan, CEO, OpenX Share In 2017, $45 billion in digital advertising will be transacted through programmatic technologies. While this is impressive for a still young...

Read full article


The Evolution of Advertising Software Automation & Where Experts Think It’s Going Next

Last updated: 06/28/2019

What is yet to come? Advertising has evolved tremendously over the years, as brands and software continuously adapt to new mediums, audiences, and trends. In the past decade...

Read full article


How to fix broken digital ad models

Last updated: 06/28/2019

Jessica Rovello, co-founder and CEO, Arkadium, an agency that provides interactive content to some of the world's best brands and publishers, had pretty obvious news for the...

Read full article