Google postpones cookies demise to 2024
Google’s plan to kill the cookie just got delayed again, and now it won’t come until the second half of 2024. The move gives a reprieve to advertisers who rely on the technology...
04/03/2024
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The Online Ad Industry Has No Idea How To Talk About Itself
Late last week, the Federal Trade Commission hosted a five-hour-long virtual public forum on “commercial surveillance” and data security. The forum was part of a broad and...
10/28/2023
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Ad Industry Launches Effort to Revise New Standard Terms & Conditions for Digital Advertising
NEW YORK – March 15, 2023 – After more than a decade, the Standard Terms & Conditions for internet advertising, first developed in May 2001, updated in 2010 and 2018, will be...
06/16/2023
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A New Gold Standard for Digital Ad Measurement?
A New Gold Standard for Digital Ad Measurement? As the digital ad measurement landscape changes, companies should consider marketing mix models calibrated with ad...
06/16/2023
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Back to the Future for B2B Marketers?
Call it the revenge of analog. Despite the ongoing lurch to digital marketing for the past several years, pre-web advertising vehicles such as direct mail are making a comeback....
05/02/2023
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