Last updated: 09/12/2020
In today’s highly competitive market, every brand wants to excel in their field and become the #1 choice of their target audience. But the major question is how to know whether...
Last updated: 07/14/2020
Advertising drives trade. This is a well-known sentence, which highlights the meaning of advertisement. Without a successful marketing strategy, business owners may find it more...
Last updated: 06/16/2020
Like most online advertising channels, I have seen my clients shift how they’re using the Google Display Network to help them implement their evolving marketing strategies...
Last updated: 06/02/2020
With many businesses reducing ad spend or pausing accounts after the initial impact of COVID-19, many digital marketing agencies have found themselves with losing both spend...
Last updated: 05/28/2020
Social Media empowers small businesses and opens opportunities formerly reserved for large corporations. It can feel overwhelming and scary, but do you ever hear of a small...
Last updated: 05/26/2020
The digital ID conversation still confuses me, what do I really need to know? Published on May 22, 2020 May 22, 2020 • 65 Likes • 11 Comments Consulting while searching for my...
Last updated: 04/11/2020
Advertisers shouldn’t have an all or nothing approach during the Coronavirus outbreak, instead they need to refine the precision of brand safety and communicate more with...
Last updated: 04/09/2020
The COVID-19 outbreak is having a significant impact on daily business and consumer behavior, and as a result, these are times when small business owners and advertisers need to...
Last updated: 03/24/2020
For years, publishers and advertisers have taken advantage of user data to segment their audiences by demographics, geography, etc. — and therefore increase the relevance of...
Last updated: 03/24/2020
If you’re a business owner who’s looking to build your brand and create a presence on the web, chances are you’ve already set up your social media accounts. However, it can be...
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