Origami Logic announced the Spring 2017 release of its marketing performance measurement platform. Innovative new capabilities, including the introduction of a mobile app,...
05/11/2022
Partnership To Provide Marketers With Critical Intelligence On Offline Roi. Kantar Millward Brown, a global research agency helping businesses grow strong brands, announced a...
05/11/2022
Adotas talks with Rich Kahn, CEO, eZanga, about recent changes in Facebook’s ad placement policy. Q: Do you think that Facebook allowing their brand advertisers more control...
05/06/2022
Tim Carr, the chief lifter atLIFT Agency, shares his insights on using direct mail in the digital age. For decades, direct mail was seen as a surefire way for brands to reach...
04/30/2022
Recent revelations that major brands and political parties have inadvertently funded terrorism through their online advertising highlights just how easy it is for premium...
04/25/2022
My two-fingered typing has improved over the decades. Of course, it’s had to speed up and adapt to different hardware for the always-on business world we operate in. But back in...
04/25/2022
It’s easy to make assumptions about people based on the car they drive. Nissan Leaf drivers must be keen environmentalists. Mercedes drivers are no doubt business executives on...
04/17/2022
Transparency is a key word at a time when an ever-growing number of companies are more aware of issues arising from their adverts being displayed where they don’t want them to...
04/14/2022
In many ways, the growth of digital marketing has brought about additional challenges for businesses. Many years ago, you had to reach customers through adverts, with a limited...
04/13/2022
Blockchain, an unmodifiable and unbreachable digital ledger, was conceived 10 years ago to support the cryptocurrency bitcoin. But it has since seeped into new categories,...
04/11/2022
ExchangeWire speaks with John Murphy, VP of marketplace quality, OpenX, to discover why quality continues to be one the key focuses in digital advertising, and how publishers,...
04/11/2022
Google Chrome is making it easier for its users to block cookies and harder for ad tech companies to do fingerprinting. But Google’s dominant position in online advertising...
04/07/2022
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