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Origami Logic Pushes Marketing Performance Into the Post-Dashboard Era

Origami Logic Pushes Marketing Performance Into the Post-Dashboard Era

Origami Logic announced the Spring 2017 release of its marketing performance measurement platform. Innovative new capabilities, including the introduction of a mobile app,...

Kantar Millward Brown Partners With Cuebiq

Kantar Millward Brown Partners With Cuebiq

Partnership To Provide Marketers With Critical Intelligence On Offline Roi. Kantar Millward Brown, a global research agency helping businesses grow strong brands, announced a...

Facebook Lets Publishers Decide Where to Place Ads

Facebook Lets Publishers Decide Where to Place Ads

Adotas talks with Rich Kahn, CEO, eZanga, about recent changes in Facebook’s ad placement policy. Q: Do you think that Facebook allowing their brand advertisers more control...

 How Snail Mail Can Boost Your Acquisition Marketing

How Snail Mail Can Boost Your Acquisition Marketing

Tim Carr, the chief lifter atLIFT Agency, shares his insights on using direct mail in the digital age. For decades, direct mail was seen as a surefire way for brands to reach...

Keeping brands safe in a programmatic world

Keeping brands safe in a programmatic world

Recent revelations that major brands and political parties have inadvertently funded terrorism through their online advertising highlights just how easy it is for premium...

The future of search for brands is to be heard

The future of search for brands is to be heard

My two-fingered typing has improved over the decades. Of course, it’s had to speed up and adapt to different hardware for the always-on business world we operate in. But back in...

Using People-Based Marketing to Abandon Stereotypes and Increase ROI

Using People-Based Marketing to Abandon Stereotypes and Increase ROI

It’s easy to make assumptions about people based on the car they drive. Nissan Leaf drivers must be keen environmentalists. Mercedes drivers are no doubt business executives on...

Q&A: John Gillan on the Importance of Transparency in Media Supply Chain

Q&A: John Gillan on the Importance of Transparency in Media Supply Chain

Transparency is a key word at a time when an ever-growing number of companies are more aware of issues arising from their adverts being displayed where they don’t want them to...

Why Digital Levels the Playing Field for Smaller Retailers to Grow

Why Digital Levels the Playing Field for Smaller Retailers to Grow

In many ways, the growth of digital marketing has brought about additional challenges for businesses. Many years ago, you had to reach customers through adverts, with a limited...

The Marketer’s Guide To Blockchain | AdExchanger

The Marketer’s Guide To Blockchain | AdExchanger

Blockchain, an unmodifiable and unbreachable digital ledger, was conceived 10 years ago to support the cryptocurrency bitcoin. But it has since seeped into new categories,...

Tremendous Industry Momentum Working Together to Raise Standards: Q&A with John Murphy, OpenX

Tremendous Industry Momentum Working Together to Raise Standards: Q&A with John Murphy, OpenX

ExchangeWire speaks with John Murphy, VP of marketplace quality, OpenX, to discover why quality continues to be one the key focuses in digital advertising, and how publishers,...

The Five Looming Questions About Google Chrome’s New Privacy Rules | AdExchanger

The Five Looming Questions About Google Chrome’s New Privacy Rules | AdExchanger

Google Chrome is making it easier for its users to block cookies and harder for ad tech companies to do fingerprinting. But Google’s dominant position in online advertising...