Articles about online advertising

5 Best Digital Marketing Tactics To Grow Your Startup

Last updated: 09/30/2019

Marketing plays a major role in any startup’s success. Unfortunately, many entrepreneurs fail to market their new brands successfully because they do not implement the best...

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How to Determine the True Value of Your Marketing Channels

Last updated: 09/18/2019

Attribution. It’s one of the most important topics of 2018; many advertisers are realizing how critical attribution is when it comes to evaluating multi-channel performance....

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Grow Your Business in a Downturn by Optimising Advertising Instead of Reducing it

Last updated: 09/01/2019

Grow Your Business in a Downturn by Optimising Advertising Instead of Reducing it PerformanceIN Everyone is starting to get rattled about a potential no...

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The Three Types of Ad Fraud Marketers Should Know About

Last updated: 08/26/2019

Predicted to cost brands $16.4 billion last year alone, ad fraud is a growing challenge that a marketer can no longer ignore. And with fraudsters constantly adjusting their...

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A New Wave Of Bad Ads Is Hijacking Even Top-Tier Websites

Last updated: 08/17/2019

A New Wave Of Bad Ads Is Hijacking Even Top-Tier Websites A highly complex online advertising system makes it hard for publishers to detect, let alone weed out, misleading,...

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Brand Safety Is Not Synonymous With Quality | AdExchanger

Last updated: 07/26/2019

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy...

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4 Steps to Bring Back Trust in Digital Advertising

Last updated: 06/30/2019

By Tim Cadogan, CEO, OpenX Share In 2017, $45 billion in digital advertising will be transacted through programmatic technologies. While this is impressive for a still young...

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The Evolution of Advertising Software Automation & Where Experts Think It’s Going Next

Last updated: 06/28/2019

What is yet to come? Advertising has evolved tremendously over the years, as brands and software continuously adapt to new mediums, audiences, and trends. In the past decade...

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How to fix broken digital ad models

Last updated: 06/28/2019

Jessica Rovello, co-founder and CEO, Arkadium, an agency that provides interactive content to some of the world's best brands and publishers, had pretty obvious news for the...

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Online video ad spend grows by 46% in a year to overtake banner ads for first time

Last updated: 06/27/2019

Advertisers spent a record £14m more on video ads than banner ads for the first time this year, as video advertising grew by 46% to become the fastest-growing ad format in the...

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