Articles about online advertising

How to Use Your Brand to Boost Website Conversion Rate?

Last updated: 09/12/2020

In today’s highly competitive market, every brand wants to excel in their field and become the #1 choice of their target audience. But the major question is how to know whether...

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Smart and Unusual Ways to Advertise Your Business

Last updated: 07/14/2020

Advertising drives trade. This is a well-known sentence, which highlights the meaning of advertisement. Without a successful marketing strategy, business owners may find it more...

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4 Tips for Better Display Advertising During COVID-19

Last updated: 06/16/2020

Like most online advertising channels, I have seen my clients shift how they’re using the Google Display Network to help them implement their evolving marketing strategies...

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3 Prospecting Strategies for Rebuilding Your Portfolio During COVID-19

Last updated: 06/02/2020

With many businesses reducing ad spend or pausing accounts after the initial impact of COVID-19, many digital marketing agencies have found themselves with losing both spend...

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14 Benefits of Social Media for Small Businesses

Last updated: 05/28/2020

Social Media empowers small businesses and opens opportunities formerly reserved for large corporations. It can feel overwhelming and scary, but do you ever hear of a small...

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The digital ID conversation still confuses me, what do I really need to know?

Last updated: 05/26/2020

The digital ID conversation still confuses me, what do I really need to know? Published on May 22, 2020 May 22, 2020 • 65 Likes • 11 Comments Consulting while searching for my...

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How is online advertising changing during the Covid-19 pandemic?

Last updated: 04/11/2020

Advertisers shouldn’t have an all or nothing approach during the Coronavirus outbreak, instead they need to refine the precision of brand safety and communicate more with...

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6 Strategies for Facebook and Instagram Advertising During the COVID-19 Pandemic

Last updated: 04/09/2020

The COVID-19 outbreak is having a significant impact on daily business and consumer behavior, and as a result, these are times when small business owners and advertisers need to...

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Defining Behavioral Advertising: What Is It & What Are the Pros & Cons?

Last updated: 03/24/2020

For years, publishers and advertisers have taken advantage of user data to segment their audiences by demographics, geography, etc. — and therefore increase the relevance of...

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How to Know if You're Succeeding on Social Media | The Online Advertising Guide

Last updated: 03/24/2020

If you’re a business owner who’s looking to build your brand and create a presence on the web, chances are you’ve already set up your social media accounts. However, it can be...

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