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The Best Influencer Marketing Strategies for Holiday Success - AdRoll Blog

The Best Influencer Marketing Strategies for Holiday Success - AdRoll Blog

The holidays are a very lucrative—but also competitive—time of year for brands. Marketers are in a frenzy to finalize their creative and prepare months-long campaigns to help...

We need to move digital measurement from generic KPIs to what matters most – effectiveness

We need to move digital measurement from generic KPIs to what matters most – effectiveness

20 years ago, digital advertising was simple: banner and search ads were just about the only option available to target the not-yet-always-connected consumer. Back then,...

Brand safety or performance? | WARC

Brand safety or performance? | WARC

GLOBAL: Questions around brand safety are not new, yet online advertising presents unique challenges as the volume and speed of ad delivery increases, and inventory is bought by...

Facebook Moves to Keep Ads From Running on Objectionable Videos

Facebook Moves to Keep Ads From Running on Objectionable Videos

Facebook’s enormous audience has long been catnip to advertisers. But the company’s vast ecosystem has come under scrutiny this year from major brands, which are increasingly...

Understand Where Data Comes From – So You Can Know Where You Are Going

Understand Where Data Comes From – So You Can Know Where You Are Going

In the world of programmatic, data is in crisis. Many online advertisers don’t question the origin, accuracy or scale of the audiences they buy programmatically.  Yet data...

Adform Receives Accreditation From Media Rating Council

Adform Receives Accreditation From Media Rating Council

Adform, one of the world’s leading independent advertising technology platform companies announced today that the Media Rating Council(MRC) has granted Adform accreditation for...

The Role of Transparency in the Digital Age

The Role of Transparency in the Digital Age

Adotas is pleased to offer a Q&A with Carl Erik Kjærsgaard, co-founder and CEO of Blackwood Seven, a company that uses artificial intelligence to automate the media-buying...

Impact of Machine Learning on Media Planners

Impact of Machine Learning on Media Planners

Exponential‘s Chief Product & Strategy Officer, Doug Conely (pictured left), shares his insights on media planning using machine learning. If you’re currently employed as a...

 Do you recognize what it can do?

Do you recognize what it can do?

With TV ad spending totaling $70.60 billion in 2016, one of the biggest challenges facing advertisers is how to maximize the potential of their ads and get the best ROI. And...

Five ways Google could be vulnerable to a Justice Department probe

Five ways Google could be vulnerable to a Justice Department probe

On Saturday, The Wall Street Journal reported that investigators from the Department of Justice will examine “Google’s business practices related to its search and other...

Ads Optimized for Mobile: More effective than pop-up & static banner ads

Ads Optimized for Mobile: More effective than pop-up & static banner ads

The Media Insight Project, a collaboration between the American Press Institute and The AP-NORC Center, used a survey-based experiment to explore which types of ads are most...

4 WordStream Employees Named Top PPC Experts!

4 WordStream Employees Named Top PPC Experts!

Beyond serving our customers as best as we possibly can, we here at WordStream pride ourselves on our thought leadership—that is, our commitment to introducing new,...