Google postpones cookies demise to 2024
Google’s plan to kill the cookie just got delayed again, and now it won’t come until the second half of 2024. The move gives a reprieve to advertisers who rely on the technology...
04/03/2024
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The Online Ad Industry Has No Idea How To Talk About Itself
Late last week, the Federal Trade Commission hosted a five-hour-long virtual public forum on “commercial surveillance” and data security. The forum was part of a broad and...
10/28/2023
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Ad Industry Launches Effort to Revise New Standard Terms & Conditions for Digital Advertising
NEW YORK – March 15, 2023 – After more than a decade, the Standard Terms & Conditions for internet advertising, first developed in May 2001, updated in 2010 and 2018, will be...
06/16/2023
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A New Gold Standard for Digital Ad Measurement?
A New Gold Standard for Digital Ad Measurement? As the digital ad measurement landscape changes, companies should consider marketing mix models calibrated with ad...
06/16/2023
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Back to the Future for B2B Marketers?
Call it the revenge of analog. Despite the ongoing lurch to digital marketing for the past several years, pre-web advertising vehicles such as direct mail are making a comeback....
05/02/2023
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Why should mobile marketers invest in App Store Optimization strategies?
With the millions of apps available to consumers, it’s fair to assume a vast majority of mobile marketers share a common goal – to outrank competitors in the app store. It’s...
04/05/2023
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Unlock the Power of a Digital Marketing Agency: What is a Social Media Marketing Agency?
Unlock the Power of a Digital Marketing Agency: What is a Social Media Marketing Agency? 21 Minute Read Tags: Social Media Management social media marketing Unlock the Power of...
03/24/2023
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Reviews, News and Ratings
Creative Clicks dsc_9486_2 Creative Clicks is a performance-based user acquisition platform that empowers brands to connect with high-intent customers on a massive scale. Driven...
03/24/2023
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Ideas for Entrepreneurs: 8 Ways to Start a Tutoring Business
There are a ton of ways to make money with your brain power. We’ve compiled a list of eight things that will help you to launch your own tutoring business. Starting a tutoring...
03/24/2023
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This day in search marketing history: February 7
In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and...
03/22/2023
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This day in search marketing history: February 12
In 2011, JCPenney was caught engaging in link schemes and, as a result, found itself on the receiving end of a Google penalty. The New York Times was apparently perplexed by...
03/21/2023
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The Royal Rumble Is On For Who Wins Contextual Advertising | AdExchanger
Contextual advertising isn’t the privacy-safe panacea everyone thinks it is. As user-level IDs diminish on the web and in apps, publishers and ad tech companies are fighting...
03/21/2023
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