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AI Is the Coming Revolution for Digital Marketing

AI Is the Coming Revolution for Digital Marketing

A wave of new AI technologies will revamp marketing strategies, generating gobs of particulars about consumers. Chief marketing officers will likely develop future strategies based on the transformational influence of artificial intelligence such as emotion

AI And Content Creation: The Coming Content Avalanche

AI And Content Creation: The Coming Content Avalanche

If you’re like me, the growing drip, drip,  drip of the content faucet is pushing you to the edge: posts, pings, notifications, alerts. The sheer volume of content demanding your attention chews at the edge of your consciousness with a grinding urgency. 

Top Tips for Online Video, According to 5 Leading Agency Executives

Top Tips for Online Video, According to 5 Leading Agency Executives

The way people like to be entertained has changed. Their viewing habits are increasingly migrating online, with digital consumption growing by over 30% globally in 2021. In a streaming world, people can select from seemingly endless amounts of content on an

The rise and rise of partisan local newsrooms

The rise and rise of partisan local newsrooms

When the doors of the Texas Senate Chamber opened for the 2019 session, there were two new faces at the press table. Both were employees of Texas Scorecard, then the reporting arm of the influential Tea Party-aligned group Empower Texans, with press

How Embedded Finance Is Monetizing The Media Landscape

How Embedded Finance Is Monetizing The Media Landscape

There is a massive change taking place throughout the landscape of digital media and you may not be thinking about it in the same way I am. Let me explain. I’ve spent my career in three distinct chunks. The first chunk was building the framework for

Kantar: Amazon replaces TikTok as consumers’ favorite ad environment - The Media Leader

Kantar: Amazon replaces TikTok as consumers’ favorite ad environment - The Media Leader

Amazon is the global media brand in which consumers enjoy advertisements the most, according to the latest Media Reactions report by Kantar. Adverts on Amazon were cited by consumers as more relevant and useful than on other platforms, followed by TikTok,

Why 40% of TV Budgets Should Be Spent on CTV

Why 40% of TV Budgets Should Be Spent on CTV

Why 40% of TV Budgets Should Be Spent on CTV It’s time to adjust your media strategy to meet viewer behavior By Justin Fromm, Head of Global Insights, Samsung Ads In less than a decade, TV has gone from a sure thing—the de facto mass reach platform—to

Job Application for Health Fellow at Employment Opportunities at BuzzFeed, Inc.

Job Application for Health Fellow at Employment Opportunities at BuzzFeed, Inc.

BuzzFeed, Inc. (Ticker: BZFD) is home to the best of the internet. Across food, news, pop culture and commerce, our brands drive conversation and inspire what audiences watch, read, buy, and obsess over next. Born on the internet in 2006, BuzzFeed, Inc. is

Why Don't Advertisers Take A Stand?

Why Don't Advertisers Take A Stand?

In 2015, former Mediacom CEO John Mandell stood in front of the Association of National Advertisers conference and told the industry what everyone already knew: agencies were using kickbacks and rebates as an alternative form of income, despite years of

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