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Will Users Ever Get Centralized, Cross-Platform Video Content Access?

Will Users Ever Get Centralized, Cross-Platform Video Content Access?

As we’re all acutely aware, media giants including NBCUniversal, Disney, WarnerMedia and Apple are poised to escalate the streaming wars with new platform entries. Putting...

First Look Media Is Pivoting. But to What?

First Look Media Is Pivoting. But to What?

Employees are worried that one of the nation’s largest and most prominent left-of-center media companies, First Look Media, has lost its way. After the company shuttered two...

Real Customer Engagement ‘Takes A New Narrative’

Real Customer Engagement ‘Takes A New Narrative’

It has almost become too common for all types of brands—from financial services to packaged goods—to say they really are “technology companies.” Yet a new study validates that...

Why Marketers Are Spending More In OOH Media

Why Marketers Are Spending More In OOH Media

Over the past several years, out-of-home (OOH) advertising has seen strong incremental growth – more than double that of all other forms of traditional media. According to a...

B2B marketing is not emotionally stunted, it is all about marketing to people

B2B marketing is not emotionally stunted, it is all about marketing to people

Creative marketers may shy away from B2B, deeming it corporate and creatively-stunted when compared with B2C but actually there’s scope to really make a difference in the world....

An unlikely big player in digital media: unions

An unlikely big player in digital media: unions

The axe fell at HuffPost the other day. The news site laid off dozens of staffers, in what has became a painful, disruptive—and depressingly familiar—ritual of online...

How To Make Media More Effective for Cross-Device Marketing

How To Make Media More Effective for Cross-Device Marketing

Getting a message across to customers has been more complex. The rise of cross device access to media raises some intriguing strategic questions.  Bill Kee, Google's group...

Can young audiences be the saviour of print media?

Can young audiences be the saviour of print media?

Print is possibly the most undervalued medium of the moment. While it’s still a huge money-spinner for publishers with the reach or niche to do it well, the prevailing wisdom is...

CNN thinks it's figured out what a post-cable network looks like, and it's betting $70 million on it

CNN thinks it's figured out what a post-cable network looks like, and it's betting $70 million on it

CNN wants to turn its social video content experiment Great Big Story into a stealth cable network — without the cable TV part that is. The company is pumping $40 million of...

Sizing Up BuzzFeed: Could This Unicorn Ever Go Public?

Sizing Up BuzzFeed: Could This Unicorn Ever Go Public?

The herd may be starting to thin for “unicorns,” the label Silicon Valley reserves for its most promising start-ups. The number of private companies that exceeded a $1 billion...

How Wonder Woman Is Inspiring Business Leaders Worldwide

How Wonder Woman Is Inspiring Business Leaders Worldwide

How Wonder Woman Is Inspiring Business Leaders Worldwide Entrepreneurs can relate to the many struggles Wonder Woman has achieving her destiny. Image credit: ...

In Bid for Young Viewers, CNN to Launch Daily Show for Beme’s Casey Neistat

In Bid for Young Viewers, CNN to Launch Daily Show for Beme’s Casey Neistat

When CNN acquired Casey Neistat’s social appBeme last fall, the news organization said that by this summer, the pair would have a stand-alone media company focused on “timely...