Last updated: 07/04/2020
Sponsored by Merkle Integrated media must adopt CRM principles to drive the total customer experience People-based marketing has for too long been seen as the preserve solely of...
Last updated: 06/02/2020
Ranjit Raju, VP head of West Coast at Knotch, discussed the best way to combine data and creativity to fuel an effective content marketing strategy. Marketers often hear that a...
Last updated: 06/02/2020
As one of the biggest monetary drivers of the internet, it’s undeniable that the digital advertising market is a powerful economic force. And with good reason—one of its...
Last updated: 04/28/2020
Not even the most well-prepared businesses have the resources to hunker down and wait out a months-long crisis. Stop investing in marketing, though, and your company won’t make...
Last updated: 04/20/2020
We were naive to think that digital technology would be intrinsically and inevitably more empowering than any medium that came before it. Yes, digital networks are more...
Last updated: 04/07/2020
Across the media landscape, advertising is disappearing, one more casualty of the global economic shutdown. New technology won’t be a savior; this is an equal-opportunity...
Last updated: 04/02/2020
Publishers today face a similar challenge as they did during the 2008 financial crisis: the risk of lowering their advertising standards in search for short-term profits as the...
Last updated: 04/01/2020
For many brands, making sure that digital media is transparent, effective and brand-safe is a complex enough task but for markets across the Asia Pacific, fragmented languages...
Last updated: 03/28/2020
These are unprecedented times as humanity joins together to meet the very real challenges of this pandemic — and making for a unique and unprecedented marketing environment....
Last updated: 03/19/2020
Advertising, media and technology industry "scapes" -- the kind of graphically organized charts delineating vital industry ecosystems popularized by investment banking firm Luma...
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