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Sobering reality for news outlets: Your readers are somewhere else 99% of the time

Sobering reality for news outlets: Your readers are somewhere else 99% of the time

Here’s a question for local news producers: What are your readers doing when they’re not visiting you? That’s the question asked by Northwestern University’s Spiegel Research...

Social publisher Jungle Creations branches into subscription craft boxes - Digiday

Social publisher Jungle Creations branches into subscription craft boxes - Digiday

Five-year-old U.K. publisher Jungle Creations will launch a monthly subscription craft box in August, spun out from one of its six media brands, Craft Factory. The boxes, priced...

Creatives You Need to Know: George and Tom McQueen

Creatives You Need to Know: George and Tom McQueen

Tom and George McQueen have been partners since before birth, having gestated in the womb together. The 28-year-old identical twin Aussies joke that's where they "cracked their...

The Big Reveal: How To Keep Video Subscribers Loyal

The Big Reveal: How To Keep Video Subscribers Loyal

HBO's “Game of Thrones” came to an end May 19 after eight years. With 13.6 million viewers tuning in live and 19.3 million total viewers, it is the most-watched HBO show...

The Value of Culture to an Employer Brand

The Value of Culture to an Employer Brand

What is the value of culture in employer branding? Brian Evje helps people and organizations lead change and growth by aligning leadership, change, and organizational health....

Brands take control from agencies

Brands take control from agencies

More than half of brands plan to manage more of their data in-house amid a growing reluctance to share it with agencies and digital media owners. Taking greater control over...

How Do You Advertise In VR? Very Carefully

How Do You Advertise In VR? Very Carefully

Virtual reality is still very new — so new there aren’t any guidelines (let alone established techniques) for how brands should use it for advertising. That’s according to Dan...

What to Consider When Purchasing a Web CMS

What to Consider When Purchasing a Web CMS

Choosing a web CMS is one of the biggest decisions a brand can make. In 2017 and beyond, a content management system is no longer just the software you use to manage your...

Google, Apple and Amazon named the world’s most valuable brands

Google, Apple and Amazon named the world’s most valuable brands

Technology giants Google, Apple, Microsoft, Amazon and Facebook have taken the top 5 places in the 2017 Brandz top 100 most valuable global brands ranking, carried out by WPP...

The Internet of Things Connectivity Binge: What Are the Implications?

The Internet of Things Connectivity Binge: What Are the Implications?

June 6, 2017 The Internet of Things Connectivity Binge: What Are the Implications? Despite wide concerns about cyberattacks, outages and privacy violations, most experts believe...

We Know Less About Social Media Than We Think

We Know Less About Social Media Than We Think

Annals of Inquiry We Know Less About Social Media Than We Think There’s a general sense that social media is harmful—and that may be right. But studies offer surprisingly few...

How the Internet Is Like a Dying Star

How the Internet Is Like a Dying Star

Programming note: Galaxy Brain has usually arrived in your inbox once a week, at an unpredictable date and time. No longer! Starting right now, you can reliably expect an...