Articles about digital media

Can Public Media Help Fix Market Failures in Local News?

Last updated: 12/10/2019

We are entering a new era of journalism in which responsive, civically-minded local newsrooms engage with their communities to provide news and information that matters. The...

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Brand Safety Requires Effective Identification Measures

Last updated: 11/29/2019

White Paper from Advertising Standards Organizations Urges Industry to Adopt Identifiers Across Ad Assets, Businesses, and Consumers WASHINGTON, DC – November 26, 2019 – A new...

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Researchers examine news sourcing and gender imbalance in Argentine digital media

Last updated: 11/22/2019

In a new study of Argentine online news sites and their respective social media accounts, Northwestern University researchers found that men are approximately twice as likely to...

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The Future of Digital Media Has to Go Beyond Ads

Last updated: 11/14/2019

The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent...

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Facebook challenged over political ad policy

Last updated: 11/06/2019

Facebook says it will fact-check ads posted by one political candidate in California, after previously saying it would not do so for politicians. In September, the social...

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Can Social-Media Strategies Work For Publishers?

Last updated: 11/03/2019

Reversing the decline in print ads is likely an impossibility, but publishers can develop digital-media strategies that emulate the best parts of social media and deliver...

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Taking your marketing in-house? It is time to improve productivity

Last updated: 11/02/2019

Bringing agency services in-house is all the rage according to the ANA, reporting more than three-quarters of their members had done so. The latest Gartner Budget Report...

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Marketers Are Sacrificing Digital Video's Quality for Views

Last updated: 10/30/2019

There’s more original web video content being produced than ever before. The audiences are huge, and the quality is better than ever. So why does it sometimes feel like the...

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How to Use Search Intent Data to Get More Leads

Last updated: 10/17/2019

Marketing as an industry has evolved greatly over the past years. The digital transformation has largely contributed to this growth. The internet and digital media are the...

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How business process automation is delivering 400% ROI

Last updated: 10/15/2019

The fastest growing enterprise software category right now is business process automation platforms — last year the market grew over 63%. RPA helps companies automate tedious...

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