Articles about digital media

Integrated media must adopt CRM principles to drive the total customer experience

Last updated: 07/04/2020

Sponsored by Merkle Integrated media must adopt CRM principles to drive the total customer experience People-based marketing has for too long been seen as the preserve solely of...

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How Brands Should Use Data to Harness Consumer Emotions

Last updated: 06/02/2020

Ranjit Raju, VP head of West Coast at Knotch, discussed the best way to combine data and creativity to fuel an effective content marketing strategy. Marketers often hear that a...

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Digital Advertising Has a Transparency Problem. How Can We Fix It?

Last updated: 06/02/2020

As one of the biggest monetary drivers of the internet, it’s undeniable that the digital advertising market is a powerful economic force. And with good reason—one of its...

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How to Make Every Marketing Dollar Count During a Crisis

Last updated: 04/28/2020

Not even the most well-prepared businesses have the resources to hunker down and wait out a months-long crisis. Stop investing in marketing, though, and your company won’t make...

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We Were Naive to Think Digital Media Would Be Democratic

Last updated: 04/20/2020

We were naive to think that digital technology would be intrinsically and inevitably more empowering than any medium that came before it. Yes, digital networks are more...

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Google and Facebook Can’t Save the Advertising Industry This Time

Last updated: 04/07/2020

Across the media landscape, advertising is disappearing, one more casualty of the global economic shutdown. New technology won’t be a savior; this is an equal-opportunity...

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Publishers May Lower Their Standards on Ad Quality in Search of Revenue

Last updated: 04/02/2020

Publishers today face a similar challenge as they did during the 2008 financial crisis: the risk of lowering their advertising standards in search for short-term profits as the...

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Brand safety catches up to localised needs as DoubleVerify commits to languages

Last updated: 04/01/2020

For many brands, making sure that digital media is transparent, effective and brand-safe is a complex enough task but for markets across the Asia Pacific, fragmented languages...

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Can Brand Positivity Be Contagious?

Last updated: 03/28/2020

These are unprecedented times as humanity joins together to meet the very real challenges of this pandemic — and making for a unique and unprecedented marketing environment....

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The Most Important 'Scape' The Ad Industry Will Ever Need, Trust Me

Last updated: 03/19/2020

Advertising, media and technology industry "scapes" -- the kind of graphically organized charts delineating vital industry ecosystems popularized by investment banking firm Luma...

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