
How Startups Are Leveraging B2B Marketing Strategies
B2B marketing has changed dramatically in recent years as buyers have gained access to more information. Today, digital media has a big role to play. It influences purchase...
02/24/2025
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B2B marketing has changed dramatically in recent years as buyers have gained access to more information. Today, digital media has a big role to play. It influences purchase...
02/24/2025
Is marketing attribution a mythical unicorn? Or is it possible to measure the performance of your marketing, including the parts you can’t see? Marketing attribution is the...
05/07/2024
For companies these days, brand reputation is undeniably linked to success. Yet, one of the best digital marketing tools for building that reputation, expanding your online...
05/03/2024
If you look around nowadays, you’ll see far too much advertising and marketing. Brands are constantly fighting for customers ‘ attention. When we analyze the Digital...
04/27/2024
Jim Longo is the co-founder and chief strategy officer atDiscuss, with over 25 years of market research expertise. Customer feedback can drive seismic change for leading global...
04/25/2024
As much as Digital Marketing offers countless benefits to companies when it comes to impacting the consumer, it is essential to stay informed about the main concepts and...
04/15/2024
Marketing Costs Are Rising—But That Doesn’t Mean You Have to Cut Back A lesson in creativity, caution and sound strategy By Matthew Tilley, Executive Director of Marketing,...
04/12/2024
Aug. 4 - WEB OF DECEPTION: how to spot deep fakes and sleuth social media accounts for the facts For a lot of us, this summer is the first time in years that we’ve convened in...
04/12/2024
It’s easy to be skeptical of the big social media giants — they typically sell user data to advertisers and have been mired in controversy for their approach to content...
03/31/2024
A wave of new AI technologies will revamp marketing strategies, generating gobs of particulars about consumers. Chief marketing officers will likely develop future strategies...
03/15/2024
If you’re like me, the growing drip, drip, drip of the content faucet is pushing you to the edge: posts, pings, notifications, alerts. The sheer volume of content demanding...
02/23/2024
The way people like to be entertained has changed. Their viewing habits are increasingly migrating online, with digital consumption growing by over 30% globally in 2021. In a...
02/22/2024