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Measuring the Invisible: The Truth About Marketing Attribution

Measuring the Invisible: The Truth About Marketing Attribution

Is marketing attribution a mythical unicorn? Or is it possible to measure the performance of your marketing, including the parts you can’t see? Marketing attribution is the...

Why a Good Digital PR Strategy Is So Important

Why a Good Digital PR Strategy Is So Important

For companies these days, brand reputation is undeniably linked to success. Yet, one of the best digital marketing tools for building that reputation, expanding your online...

Integrated Digital Marketing: what is and why you need this strategy - Rock Content

Integrated Digital Marketing: what is and why you need this strategy - Rock Content

If you look around nowadays, you’ll see far too much advertising and marketing. Brands are constantly fighting for customers ‘ attention.  When we analyze the Digital...

Council Post: How Five Top Companies Are Using Tech To Elevate The Voice Of The Customer

Council Post: How Five Top Companies Are Using Tech To Elevate The Voice Of The Customer

Jim Longo is the co-founder and chief strategy officer atDiscuss, with over 25 years of market research expertise. Customer feedback can drive seismic change for leading global...

What is the Digital Marketing funnel and how to create one

What is the Digital Marketing funnel and how to create one

As much as Digital Marketing offers countless benefits to companies when it comes to impacting the consumer, it is essential to stay informed about the main concepts and...

Marketing Costs Are Rising—But That Doesn’t Mean You Have to Cut Back

Marketing Costs Are Rising—But That Doesn’t Mean You Have to Cut Back

Marketing Costs Are Rising—But That Doesn’t Mean You Have to Cut Back A lesson in creativity, caution and sound strategy By Matthew Tilley, Executive Director of Marketing,...

Make the most of your convention connections

Make the most of your convention connections

Aug. 4 - WEB OF DECEPTION: how to spot deep fakes and sleuth social media accounts for the facts For a lot of us, this summer is the first time in years that we’ve convened in...

The race to build a social media platform on the blockchain – TechCrunch

The race to build a social media platform on the blockchain – TechCrunch

It’s easy to be skeptical of the big social media giants — they typically sell user data to advertisers and have been mired in controversy for their approach to content...

AI Is the Coming Revolution for Digital Marketing

AI Is the Coming Revolution for Digital Marketing

A wave of new AI technologies will revamp marketing strategies, generating gobs of particulars about consumers. Chief marketing officers will likely develop future strategies...

AI And Content Creation: The Coming Content Avalanche

AI And Content Creation: The Coming Content Avalanche

If you’re like me, the growing drip, drip,  drip of the content faucet is pushing you to the edge: posts, pings, notifications, alerts. The sheer volume of content demanding...

Top Tips for Online Video, According to 5 Leading Agency Executives

Top Tips for Online Video, According to 5 Leading Agency Executives

The way people like to be entertained has changed. Their viewing habits are increasingly migrating online, with digital consumption growing by over 30% globally in 2021. In a...

The rise and rise of partisan local newsrooms

The rise and rise of partisan local newsrooms

When the doors of the Texas Senate Chamber opened for the 2019 session, there were two new faces at the press table. Both were employees of Texas Scorecard, then the reporting...