The way people like to be entertained has changed. Their viewing habits are increasingly migrating online, with digital consumption growing by over 30% globally in 2021. In a...
02/22/2024
When the doors of the Texas Senate Chamber opened for the 2019 session, there were two new faces at the press table. Both were employees of Texas Scorecard, then the reporting...
01/08/2024
There is a massive change taking place throughout the landscape of digital media and you may not be thinking about it in the same way I am. Let me explain. I’ve spent my career...
12/20/2023
Amazon is the global media brand in which consumers enjoy advertisements the most, according to the latest Media Reactions report by Kantar. Adverts on Amazon were cited by...
12/20/2023
Why 40% of TV Budgets Should Be Spent on CTV It’s time to adjust your media strategy to meet viewer behavior By Justin Fromm, Head of Global Insights, Samsung Ads In less than a...
12/03/2023
BuzzFeed, Inc. (Ticker: BZFD) is home to the best of the internet. Across food, news, pop culture and commerce, our brands drive conversation and inspire what audiences watch,...
11/10/2023
In 2015, former Mediacom CEO John Mandell stood in front of the Association of National Advertisers conference and told the industry what everyone already knew: agencies were...
10/27/2023
One of the most important themes I’ve been hearing from GroupM over the past year has been how difficult it is becoming to define media “line items,” yet this morning it just...
10/03/2023