The rise and rise of partisan local newsrooms
When the doors of the Texas Senate Chamber opened for the 2019 session, there were two new faces at the press table. Both were employees of Texas Scorecard, then the reporting...
01/08/2024
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How Embedded Finance Is Monetizing The Media Landscape
There is a massive change taking place throughout the landscape of digital media and you may not be thinking about it in the same way I am. Let me explain. I’ve spent my career...
12/20/2023
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Kantar: Amazon replaces TikTok as consumers’ favorite ad environment - The Media Leader
Amazon is the global media brand in which consumers enjoy advertisements the most, according to the latest Media Reactions report by Kantar. Adverts on Amazon were cited by...
12/20/2023
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Why 40% of TV Budgets Should Be Spent on CTV
Why 40% of TV Budgets Should Be Spent on CTV It’s time to adjust your media strategy to meet viewer behavior By Justin Fromm, Head of Global Insights, Samsung Ads In less than a...
12/03/2023
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Job Application for Health Fellow at Employment Opportunities at BuzzFeed, Inc.
BuzzFeed, Inc. (Ticker: BZFD) is home to the best of the internet. Across food, news, pop culture and commerce, our brands drive conversation and inspire what audiences watch,...
11/10/2023
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Why Don't Advertisers Take A Stand?
In 2015, former Mediacom CEO John Mandell stood in front of the Association of National Advertisers conference and told the industry what everyone already knew: agencies were...
10/27/2023
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Q: When Is A Medium Not A Medium? A: When It's A Line Item
One of the most important themes I’ve been hearing from GroupM over the past year has been how difficult it is becoming to define media “line items,” yet this morning it just...
10/03/2023
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The Power of Platforms
The Power of Platforms Oxford Studies in Digital Politics The first book-length treatment of the power of technology platforms over news and media Brings together work from...
09/22/2023
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Striking The Balance Between Privacy And Performance | AdExchanger
Life is about balance. Day and night, predator and prey, birth and death. Many view these as opposites, but I consider them counterweights that keep our world in balance. We can...
09/22/2023
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Focus On These Media Layers, Or You May Waste Millions
A recent ad-effectiveness study by Meta and Nielsen confirmed what media planners have known for 70 years: the four most important factors in media impact are: As digital...
09/21/2023
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6 Key Components That Must Be Included In A Digital Marketing Strategy
A well-planned marketing strategy is the foundation of any successful marketing effort. More than half of the brands either lack a well-defined digital marketing strategy or...
08/16/2023
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The podcasting world seems real tired
In this week’sweekend editionof Garbage Day (subscribe, it’s real good), I wrote about a general downward spiral I’ve seen the podcast industry heading in lately: Everyone and...
08/10/2023
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