There is a massive change taking place throughout the landscape of digital media and you may not be thinking about it in the same way I am. Let me explain. I’ve spent my career...
12/20/2023
Amazon is the global media brand in which consumers enjoy advertisements the most, according to the latest Media Reactions report by Kantar. Adverts on Amazon were cited by...
12/20/2023
Why 40% of TV Budgets Should Be Spent on CTV It’s time to adjust your media strategy to meet viewer behavior By Justin Fromm, Head of Global Insights, Samsung Ads In less than a...
12/03/2023
BuzzFeed, Inc. (Ticker: BZFD) is home to the best of the internet. Across food, news, pop culture and commerce, our brands drive conversation and inspire what audiences watch,...
11/10/2023
In 2015, former Mediacom CEO John Mandell stood in front of the Association of National Advertisers conference and told the industry what everyone already knew: agencies were...
10/27/2023
One of the most important themes I’ve been hearing from GroupM over the past year has been how difficult it is becoming to define media “line items,” yet this morning it just...
10/03/2023
The Power of Platforms Oxford Studies in Digital Politics The first book-length treatment of the power of technology platforms over news and media Brings together work from...
09/22/2023
Life is about balance. Day and night, predator and prey, birth and death. Many view these as opposites, but I consider them counterweights that keep our world in balance. We can...
09/22/2023
A recent ad-effectiveness study by Meta and Nielsen confirmed what media planners have known for 70 years: the four most important factors in media impact are: As digital...
09/21/2023
A well-planned marketing strategy is the foundation of any successful marketing effort. More than half of the brands either lack a well-defined digital marketing strategy or...
08/16/2023
In this week’sweekend editionof Garbage Day (subscribe, it’s real good), I wrote about a general downward spiral I’ve seen the podcast industry heading in lately: Everyone and...
08/10/2023
When it comes to news on digital platforms, Google is the most-trusted in both the U.S. and U.K. (trusted by 53% and 52%, respectively), while TikTok is the least-trusted (20%...
08/10/2023