While much of the past year has been marked by uncertainty, many accounting and financial services firms have found new ways to not only navigate uncharted waters but to grow at...
03/30/2025
Are Your Marketing and Sales Teams on the Same Page? by Print Summary. Sales-marketing misalignment is estimated to cost businesses more than $1 trillion each year. When...
03/01/2025
91% of Statista survey participants said they use content marketing as part of advertising campaigns. Interesting and relevant content costs 62% less, drives sales, increases...
02/26/2025
A style guide isn’t the most exciting content to create, but it’s one of the most essential for the success of your content. It can provide clear, universal guidance to thwart...
02/08/2025
Technology has brought on a lot of amazing innovations, and artificial intelligence is one of them. Artificial intelligence has been around for quite a while now, and it has...
02/04/2025
My career started around the same time that Don Peppers and Martha Rogers published their book, "The One to One Future." Their ideas shook up marketing at the time and...
02/03/2025
Mass campaigns, and even personalized campaigns that group customers by persona or segment, are no longer hitting the mark, Bilal Jaffery wrote in the Deloitte report Connecting...
01/12/2025
Frequently Asked Questions (FAQs) Show more The most important aspect of any business—big or small—is often said to be the customer. But there’s more to business than closing a...
01/11/2025
Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in...
01/06/2025
When it comes to CX approaches, marketers need to choose between two different strategies: marketing automation vs. customer journey orchestration (CJO). While marketing...
01/03/2025
Hey, big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing and More with Pam. Yay. Today, I have a very good friend joining me, Robert Rose, Chief...
12/31/2024
B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Factors driving...
12/27/2024