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3 ways to deliver better marketing experiences

3 ways to deliver better marketing experiences

“As martech ambassadors, we have a choice,” said Nina Butler, director of event experience at Alyce, in her presentation at The MarTech Conference. “We can continue to create...

Is WordPress really the answer for all businesses?

Is WordPress really the answer for all businesses?

“Why can’t it be as easy to use as WordPress?” or, more pointedly, “Why can’t we just use WordPress?” These are the questions asked by many digital marketers frustrated with...

Accounting & Financial Services: 4 Keys to Accelerating Growth from the 2022 High Growth Study - Hinge Marketing

Accounting & Financial Services: 4 Keys to Accelerating Growth from the 2022 High Growth Study - Hinge Marketing

While much of the past year has been marked by uncertainty, many accounting and financial services firms have found new ways to not only navigate uncharted waters but to grow at...

Are Your Marketing and Sales Teams on the Same Page?

Are Your Marketing and Sales Teams on the Same Page?

Are Your Marketing and Sales Teams on the Same Page? by Print Summary.    Sales-marketing misalignment is estimated to cost businesses more than $1 trillion each year. When...

5 Technologies That Will Help a Business to Advance Its Content Marketing Strategy

5 Technologies That Will Help a Business to Advance Its Content Marketing Strategy

91% of Statista survey participants said they use content marketing as part of advertising campaigns. Interesting and relevant content costs 62% less, drives sales, increases...

Brand Style Guide: How To Write One

Brand Style Guide: How To Write One

A style guide isn’t the most exciting content to create, but it’s one of the most essential for the success of your content. It can provide clear, universal guidance to thwart...

5 ways artificial intelligence helps businesses

5 ways artificial intelligence helps businesses

Technology has brought on a lot of amazing innovations, and artificial intelligence is one of them. Artificial intelligence has been around for quite a while now, and it has...

A Possible Balancing Act: Personalization and Privacy

A Possible Balancing Act: Personalization and Privacy

My career started around the same time that Don Peppers and Martha Rogers published their book, "The One to One Future." Their ideas shook up marketing at the time and...

How to Deploy Successful Hyper-Personalization

How to Deploy Successful Hyper-Personalization

Mass campaigns, and even personalized campaigns that group customers by persona or segment, are no longer hitting the mark, Bilal Jaffery wrote in the Deloitte report Connecting...

Customer Lifecycle Management (CLM): The Ultimate Guide

Customer Lifecycle Management (CLM): The Ultimate Guide

Frequently Asked Questions (FAQs) Show more The most important aspect of any business—big or small—is often said to be the customer. But there’s more to business than closing a...

24 questions to ask ABM vendors before signing the contract

24 questions to ask ABM vendors before signing the contract

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in...

Which Is Best — Marketing Automation or Customer Journey Orchestration?

Which Is Best — Marketing Automation or Customer Journey Orchestration?

When it comes to CX approaches, marketers need to choose between two different strategies: marketing automation vs. customer journey orchestration (CJO). While marketing...