• Home
  • Marketing Automation
Images Powered by Shutterstock
Are Your Marketing and Sales Teams on the Same Page?

Are Your Marketing and Sales Teams on the Same Page?

Are Your Marketing and Sales Teams on the Same Page? by Print Summary.    Sales-marketing misalignment is estimated to cost businesses more than $1 trillion each year. When...

5 Technologies That Will Help a Business to Advance Its Content Marketing Strategy

5 Technologies That Will Help a Business to Advance Its Content Marketing Strategy

91% of Statista survey participants said they use content marketing as part of advertising campaigns. Interesting and relevant content costs 62% less, drives sales, increases...

Brand Style Guide: How To Write One

Brand Style Guide: How To Write One

A style guide isn’t the most exciting content to create, but it’s one of the most essential for the success of your content. It can provide clear, universal guidance to thwart...

5 ways artificial intelligence helps businesses

5 ways artificial intelligence helps businesses

Technology has brought on a lot of amazing innovations, and artificial intelligence is one of them. Artificial intelligence has been around for quite a while now, and it has...

A Possible Balancing Act: Personalization and Privacy

A Possible Balancing Act: Personalization and Privacy

My career started around the same time that Don Peppers and Martha Rogers published their book, "The One to One Future." Their ideas shook up marketing at the time and...

How to Deploy Successful Hyper-Personalization

How to Deploy Successful Hyper-Personalization

Mass campaigns, and even personalized campaigns that group customers by persona or segment, are no longer hitting the mark, Bilal Jaffery wrote in the Deloitte report Connecting...

Customer Lifecycle Management (CLM): The Ultimate Guide

Customer Lifecycle Management (CLM): The Ultimate Guide

Frequently Asked Questions (FAQs) Show more The most important aspect of any business—big or small—is often said to be the customer. But there’s more to business than closing a...

24 questions to ask ABM vendors before signing the contract

24 questions to ask ABM vendors before signing the contract

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in...

Which Is Best — Marketing Automation or Customer Journey Orchestration?

Which Is Best — Marketing Automation or Customer Journey Orchestration?

When it comes to CX approaches, marketers need to choose between two different strategies: marketing automation vs. customer journey orchestration (CJO). While marketing...

The Myth of the Empowered Buyer

The Myth of the Empowered Buyer

Hey, big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing and More with Pam. Yay. Today, I have a very good friend joining me, Robert Rose, Chief...

What is account-based marketing today and how has the space evolved?

What is account-based marketing today and how has the space evolved?

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Factors driving...

How work management tools are connecting marketing teams and processes

How work management tools are connecting marketing teams and processes

Work management tools have become an efficient way for marketers to complete tasks and collaborate with other people. Customizable work management systems give businesses of all...