
Examining the Realities of DXPs
According to CMSWire’s State of Digital Customer Experience 2021 report, more than 90% of surveyed respondents said delivering quality digital customer experiences was important...
07/17/2025
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According to CMSWire’s State of Digital Customer Experience 2021 report, more than 90% of surveyed respondents said delivering quality digital customer experiences was important...
07/17/2025
“As martech ambassadors, we have a choice,” said Nina Butler, director of event experience at Alyce, in her presentation at The MarTech Conference. “We can continue to create...
07/11/2025
“Why can’t it be as easy to use as WordPress?” or, more pointedly, “Why can’t we just use WordPress?” These are the questions asked by many digital marketers frustrated with...
05/28/2025
While much of the past year has been marked by uncertainty, many accounting and financial services firms have found new ways to not only navigate uncharted waters but to grow at...
03/30/2025
Are Your Marketing and Sales Teams on the Same Page? by Print Summary. Sales-marketing misalignment is estimated to cost businesses more than $1 trillion each year. When...
03/01/2025
91% of Statista survey participants said they use content marketing as part of advertising campaigns. Interesting and relevant content costs 62% less, drives sales, increases...
02/26/2025
A style guide isn’t the most exciting content to create, but it’s one of the most essential for the success of your content. It can provide clear, universal guidance to thwart...
02/08/2025
Technology has brought on a lot of amazing innovations, and artificial intelligence is one of them. Artificial intelligence has been around for quite a while now, and it has...
02/04/2025
My career started around the same time that Don Peppers and Martha Rogers published their book, "The One to One Future." Their ideas shook up marketing at the time and...
02/03/2025
Mass campaigns, and even personalized campaigns that group customers by persona or segment, are no longer hitting the mark, Bilal Jaffery wrote in the Deloitte report Connecting...
01/12/2025
Frequently Asked Questions (FAQs) Show more The most important aspect of any business—big or small—is often said to be the customer. But there’s more to business than closing a...
01/11/2025
Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in...
01/06/2025