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Which Is Best — Marketing Automation or Customer Journey Orchestration?

Which Is Best — Marketing Automation or Customer Journey Orchestration?

When it comes to CX approaches, marketers need to choose between two different strategies: marketing automation vs. customer journey orchestration (CJO). While marketing...

The Myth of the Empowered Buyer

The Myth of the Empowered Buyer

Hey, big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing and More with Pam. Yay. Today, I have a very good friend joining me, Robert Rose, Chief...

What is account-based marketing today and how has the space evolved?

What is account-based marketing today and how has the space evolved?

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Factors driving...

How work management tools are connecting marketing teams and processes

How work management tools are connecting marketing teams and processes

Work management tools have become an efficient way for marketers to complete tasks and collaborate with other people. Customizable work management systems give businesses of all...

Strategic Content Marketing with Kelsey Raymond

Strategic Content Marketing with Kelsey Raymond

Johanna Buchweitz: How would you feel if time and money were no object? Or if you always knew that the answers you sought were at your fingertips? Or that the creative spark you...

Lead Generation: Being More Human - Heinz Marketing

Lead Generation: Being More Human - Heinz Marketing

Sales outreach has become almost exclusively digitalized, as new software and process automation make lead generation efforts so much simpler. We see fewer cold calls and more...

How To Attract Customers by Email

How To Attract Customers by Email

As the inboxes of consumers and prospective clients continue to get flooded with emails, standing out from the pack is more challenging than ever.  While the two-second rule...

Content marketing: What it is and why marketers should care

Content marketing: What it is and why marketers should care

MarTech » Content Marketing » Content marketing: What it is and why marketers should care Content marketing: What it is and why marketers should care Content marketing creates...

Assessing Your Marketing Technology Stack - Heinz Marketing

Assessing Your Marketing Technology Stack - Heinz Marketing

Heinz Marketing Assessing Your Marketing Technology Stack Posted: September 29, 2022 By Lisa Heay By  Lisa Heay , Director of Business Operations at Heinz Marketing According to...

How do you hire a marketing technologist?

How do you hire a marketing technologist?

Martech is an emerging discipline that constitutes the intersection of traditional marketing fundamentals and bleeding-edge technologies. How do companies find and recruit...

Why martech integration needs more than technical skills

Why martech integration needs more than technical skills

Integration is essential when building and optimizing your marketing stack. It creates a more efficient and effective digital ecosystem data that allows marketers to gain...

How much does a customer data platform cost?

How much does a customer data platform cost?

If you’re one of those shoppers (like me) who looks at the price first, deciphering customer data platform (CDP) pricing will frustrate you.  CDP pricing is complicated for two...