How to Get Empathetic Marketing Right
Empathetic marketing reached an intense crossroads in 2020, when the pandemic prompted many brands to respond to collective grief — some with success, and many coming off as...
07/12/2024
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3 simple steps to automating content creation for businesses
Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented below. All parties involved in the content...
07/10/2024
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3 ways to make martech simple again
Many discussions lately have been about how complex the martech stack has become. In my last article, I referenced a recent survey saying more than 60% of B2B marketers...
07/02/2024
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How do I choose the right key performance indicators for my business team?
“How do I choose the right key performance indicators for my business team?” Find out on this episode of Appfire Presents: The BEST Work Management Show by Appfire. Data...
05/27/2024
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Marketing technology optimization: The path to peak martech stack performance | MarTech
A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic...
05/26/2024
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Going back to basics: Marketing as a conversation | MarTech
Think of a great conversation you’ve had recently. I bet there was give-and-take, great insights and maybe even some entertaining moments. The key to any conversation is at...
05/24/2024
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Using AI and journey orchestration to boost your marketing automation | MarTech
Marketing automation is a foundational component of marketing technology stacks. However, using it alone isn’t enough to stay ahead, as customers expect a seamless experience...
05/23/2024
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