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5 ways marketing and IT can work better together

5 ways marketing and IT can work better together

Change is our only constant these days. What makes this era of change so challenging within organizations is it often affects our relationships with others.  The relationship...

How to avoid the martech black hole and ride the crest of change

How to avoid the martech black hole and ride the crest of change

Whether a glass half-full or half-empty person, you must admit it’s been a wild couple of years. To add to the usual list of challenges marketers and their technology...

How to Get Empathetic Marketing Right

How to Get Empathetic Marketing Right

Empathetic marketing reached an intense crossroads in 2020, when the pandemic prompted many brands to respond to collective grief — some with success, and many coming off as...

3 simple steps to automating content creation for businesses

3 simple steps to automating content creation for businesses

Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented below. All parties involved in the content...

3 ways to make martech simple again

3 ways to make martech simple again

Many discussions lately have been about how complex the martech stack has become. In my last article, I referenced a recent survey saying more than 60% of B2B marketers...

How do I choose the right key performance indicators for my business team?

How do I choose the right key performance indicators for my business team?

“How do I choose the right key performance indicators for my business team?” Find out on this episode of Appfire Presents: The BEST Work Management Show by Appfire. Data...

Marketing technology optimization: The path to peak martech stack performance | MarTech

Marketing technology optimization: The path to peak martech stack performance | MarTech

A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic...

Going back to basics: Marketing as a conversation | MarTech

Going back to basics: Marketing as a conversation | MarTech

Think of a great conversation you’ve had recently. I bet there was give-and-take, great insights and maybe even some entertaining moments. The key to any conversation is at...

Using AI and journey orchestration to boost your marketing automation | MarTech

Using AI and journey orchestration to boost your marketing automation | MarTech

Marketing automation is a foundational component of marketing technology stacks. However, using it alone isn’t enough to stay ahead, as customers expect a seamless experience...