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07/10/2024
Many discussions lately have been about how complex the martech stack has become. In my last article, I referenced a recent survey saying more than 60% of B2B marketers...
07/02/2024
“How do I choose the right key performance indicators for my business team?” Find out on this episode of Appfire Presents: The BEST Work Management Show by Appfire. Data...
05/27/2024
A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic...
05/26/2024
Think of a great conversation you’ve had recently. I bet there was give-and-take, great insights and maybe even some entertaining moments. The key to any conversation is at...
05/24/2024
Marketing automation is a foundational component of marketing technology stacks. However, using it alone isn’t enough to stay ahead, as customers expect a seamless experience...
05/23/2024