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Is Your Thought Leadership Content Missing the Point?

Is Your Thought Leadership Content Missing the Point?

I’ve never been comfortable with our industry’s obsession with thought leadership. As an aspiration, it isn’t a bad thing. Thought leadership is about building authority and trust – quite useful when your job is to persuade people to buy your

Data Analytics and Modeling Have a Higher Calling than Your Marketing Plan - Advertising Week

Data Analytics and Modeling Have a Higher Calling than Your Marketing Plan - Advertising Week

By Jordan Cardonick, VP Analytics and Technology, New Engen The performance side of marketing has long understood and tapped into the power of “data driven marketing.” As the industry matured, what once seemed futuristic became standard practice, as data

Manufacturers: You need to embrace digital commerce. Here’s how.

Manufacturers: You need to embrace digital commerce. Here’s how.

Manufacturers have been relatively slow in adopting B2B ecommerce, especially when compared to direct-to-consumer retailers. For many, the return on investment didn’t seem attractive enough, or it was just too complex of an endeavor. That all changed in

Ecommerce Personalization in the Age of Consumer Data Privacy - Retail TouchPoints

Ecommerce Personalization in the Age of Consumer Data Privacy - Retail TouchPoints

Optimized personalization is a necessary tenet of any ecommerce brand that aims to stand out. The importance of winning loyal customers depends on one-to-one customer personalization and engagement based on customers’ behavior and intent. As the benefits of

AI Voice Assistants: 9 Key Predictions For The Future Of Technology

AI Voice Assistants: 9 Key Predictions For The Future Of Technology

With nearly 1 in 4 U.S. adults already having a smart speaker in their home, voice assistants and Conversational AI are quickly increasing in popularity in most major markets and becoming a normal part of people’s lives around the world. Systems like Alexa

A Brand Is More Than Its Name - Branding Strategy Insider

A Brand Is More Than Its Name - Branding Strategy Insider

Brands are dynamic. Great brand leadership evolves brands in order for brands to stay relevant and differentiated in the customer’s mind. Just because a brand evolves to deliver its promise in a more relevant, differentiated manner does not mean the brand

How B2B Brands Can Embrace The Metaverse, BeReal, & Other Developing Social Channels

How B2B Brands Can Embrace The Metaverse, BeReal, & Other Developing Social Channels

Should B2B brands embrace the metaverse, BeReal, and other developing social communication channels, and if so, when is the right time to start becoming involved? Part of what keeps the online world indispensable for marketers is the fact that social media

What is Your Value? / PromoJournal - Cliff's Notes

What is Your Value? / PromoJournal - Cliff's Notes

Pause for a moment and ask yourself this question If a client wanted NOTHING from you but your talent, your work ethic, your creative mind…what exactly would an hour of your time be worth? Understanding this, you will take your business to the next level

What is Social Branding + Best Strategies to Grow on Social Media

What is Social Branding + Best Strategies to Grow on Social Media

When talking about branding, many marketers are still missing one crucial aspect. A branding strategy doesn’t just include the typical elements that constitute a brand — its visuals, its voice, its mission, and its vision — but it also extends to a

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