Images Powered by Shutterstock
How TUI is perfecting performance marketing through incrementality testing - ClickZ

How TUI is perfecting performance marketing through incrementality testing - ClickZ

As a travel company, TUI is faced with a double edge sword. On the one hand, it benefits from vast swathes of customer search data. On the other, attribution modeling can lack...

“The Dumb Money Is Gone”: Is the Podcast Boom Going Bust?

“The Dumb Money Is Gone”: Is the Podcast Boom Going Bust?

In early 2015, not long after Serial came out of left field and inaugurated a golden age of podcasting, another breakout audio production caught fire. The show, Invisibilia, a...

Broadcast News Is at Center of Fight Over Noncompete Clauses

Broadcast News Is at Center of Fight Over Noncompete Clauses

Continue reading the main story Broadcast News Is at Center of Fight Over Noncompete Clauses Job-switching barriers are routine at TV stations, even for workers not on the air....

BuzzFeed Is Quietly Publishing Entire AI-Generated Articles

BuzzFeed Is Quietly Publishing Entire AI-Generated Articles

Earlier this year, when BuzzFeed announced plans to start publishing AI-assisted content, its CEO Jonah Peretti promised the tech would be held to a high standard. "I think...

Influence Marketing: Find the “More Right” Creator for Your Brand by The Data-Driven Marketer

Influence Marketing: Find the “More Right” Creator for Your Brand by The Data-Driven Marketer

Influence Marketing: Find the “More Right” Creator for Your Brand Jason Falls is back for round two in The Data Basement with Adam and Mark. What’s changed since his first...