Articles about promotional merchandise


2020 Women in Print and Promo: Bryce Fulton, PROforma Turnkey Marketing

Last updated: 07/13/2020

We may be practicing social distancing, but we are getting closer to our region’s morning newscasters. Typically swayed by the glamour of television, we can easily forget the...

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Marketing: Post-COVID-19: What Role Will Promotional Products Play In Marketing?

Last updated: 07/10/2020

Now that states have reopened and people are back to work, at least to some degree, business will be different, but how? Will client budgets be right-sized and constricted? What...

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Marketing: Business Is Out There—If You Know Where To Look

Last updated: 07/04/2020

Indiana winters can be pretty chilly, and this particular morning was no exception. Had I not agreed to meet a friend for an early breakfast, I would have stayed in and stayed...

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New COVID-19 Surge Affects Promo

Last updated: 07/02/2020

Cases are skyrocketing, especially in Sun Belt states – areas where the promotional products industry produces some of its strongest sales. Americans may be done with COVID-19,...

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Five Ways Distributors Can Use Technology to Increase Sales

Last updated: 07/02/2020

Staying on top of the latest technology may seem like a daunting task as a small business owner, but before deriding having to learn a new system or process, distributors should...

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Proof Positive: Productive Things to Do Right Now For Yourself and Your Promo Business

Last updated: 06/28/2020

It is easy to get mired down in “what if” or “oh my” or “how am I going to,” but for me, I come to most situations looking to be optimistic. I am working to stay positive....

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Company Stores: Easily Add Value To Your Promo Distributorship

Last updated: 06/27/2020

Now more than ever it’s important for businesses to have an e-commerce presence. Before it was easier to connect with employees and customers face-to-face to purchase or...

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Promo and the Post-Lockdown Reopening

Last updated: 06/24/2020

Counselor spoke with distributors in three states that are among the furthest along in their coronavirus reopening efforts to understand how the promo products business there is...

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How to reopen safely so your customers feel secure

Last updated: 06/19/2020

As more businesses begin to open their doors in the wake of recent events, knowing how to reopen safely will quickly become job number one for many organizations. Customers want...

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Using Promo Products to Create Powerful Brand Experience for Customers

Last updated: 06/05/2020

In today’s commerce world, where products and services are abundant and have become a commodity, experience is what differentiates a company from its competitors. A restaurant...

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