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Peanutized: How to Encourage Fans to Engage With Your Brand

Peanutized: How to Encourage Fans to Engage With Your Brand

Tags: communication , content marketing tips , contests , event marketing , get social , hashtag research , hashtags , inbound , inbound marketing , inbound marketing tips ,...

Email Spoof Scam Tries to Swindle Promo Products Company, Employee Out of Funds

Email Spoof Scam Tries to Swindle Promo Products Company, Employee Out of Funds

A firm that specializes in recruitment for the promo products industry nearly fell prey to a scheme that could have conned the business – and one of its employees – out of...

Marketing Lessons from a Tailgate

Marketing Lessons from a Tailgate

There’s something extraordinary and unique about Saturdays down South in the second half of every year. In some areas of the country, basketball is king, while in other places,...

Embrace your fashionable side with logoed promotional bags in the latest trends

Embrace your fashionable side with logoed promotional bags in the latest trends

What do promotional bags have to do with fall and winter jackets? Plenty, according to Melanie, a bag expert from 4imprint’s merchandising department. “Some of our promotional...

Strategies for Beating Recession Blues / PromoJournal - From Good to Great

Strategies for Beating Recession Blues / PromoJournal - From Good to Great

I don’t know about you, but we’ve been very busy. Our clients came out of the pandemic mostly intact and realized all their materials and promotional items were old and out of...

Compliance Experts Discuss Promo’s Sustainable Future

Compliance Experts Discuss Promo’s Sustainable Future

Sustainability is an increasingly prominent aspect of the promotional products field, and the focus of the final education day at the 2022 PPAI Product Responsibility Summit....

A “Pattern Emerging” With New, Sophisticated Fraud Tactics

A “Pattern Emerging” With New, Sophisticated Fraud Tactics

A “Pattern Emerging” With New, Sophisticated Fraud Tactics Jonny Auping - September 22, 2022 Promotional products businesses of all kinds should be advised of a seemingly...

Build Your Brand: Change it Up, See Results — commonsku Blog

Build Your Brand: Change it Up, See Results — commonsku Blog

Resources for the Promotional Products Industry Build Your Brand: Change it Up, See Results “My brand is what others say it is,” Jay Busselle says. “My branding is what I do to...

Florida Pros Try To Locate Teammates, Face Business Fears Amid Ian

Florida Pros Try To Locate Teammates, Face Business Fears Amid Ian

Hurricane Ian continued its path of havoc across the Florida peninsula early Thursday. The hurricane touched down on land Wednesday, and forecasters warned that it had the...

Learn/Do/Teach: PPAI Forms Internal Environmental Group

Learn/Do/Teach: PPAI Forms Internal Environmental Group

In recent years, sustainability has come to drive discussions at every level of business in the promotional products industry. That traces all the way back to the consumer...

‘Forever Changed’: Promotional Products Firms Work to Move Forward in Ian’s Aftermath

‘Forever Changed’: Promotional Products Firms Work to Move Forward in Ian’s Aftermath

With Hurricane Ian finally over, companies in Florida and the Carolinas are dealing with scenarios that range from virtually no impact at all to massive...

Bold Ideas on How to Build a Better Support Team / PromoJournal - From The Freezer

Bold Ideas on How to Build a Better Support Team / PromoJournal - From The Freezer

“Strategic investment in infrastructure produces a foundation for long-term growth,” wrote businessman and troubadour Roger McNamee. No truer words have been spoken when it...