Articles about promotional merchandise


Market To Market: Tapping Into The Association Market

Last updated: 04/10/2021

Membership-based organizations, from associations to nonprofits to clubs, exist for all kinds of reasons. Some provide knowledge and resources to professionals in a specific...

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Outdoor promotional items to refresh your marketing efforts

Last updated: 04/07/2021

This time of year, many people are thinking about getting outdoors. With summer just around the corner, now is the time to plan ahead for outdoor, socially distant events and...

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Cracking New Markets: Promotional Products

Last updated: 04/04/2021

PROMOTIONAL PRODUCTS ARE SO much more than the tchotchkes you see (er, saw) on tradeshow floors. “It’s more than an item,” says Jeremy Picker. It’s about the message you’re...

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Help Clients Stand Out with Custom Designed Products / PromoJournal - From Good to Great

Last updated: 03/28/2021

When I first started my business more than 25 years ago, I wanted to be different. I was a marketing professional moving from the corporate world and felt that I could help...

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Six Strategic Steps Toward Trying New Things

Last updated: 03/27/2021

IN HIS BOOK, “Great by Choice,” author Jim Collins outlines a perfect strategy for anyone in this industry to start trying new things. Do you want to monkey around with a new...

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Your Business Reputation / PromoJournal - The Take Away

Last updated: 03/26/2021

Studies have shown that a satisfied customer tells on average three people about their positive experience. With a negative experience, that “tell” averages 10 people. This is a...

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3 Tech Trends to Watch

Last updated: 03/25/2021

Social media is moving beyond the endless scroll, it seems. Instead, tech companies are pushing toward better virtual and augmented reality, bringing back delayed gratification...

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How Did You Get Started in Promo? / PromoJournal - Promo Biz Coach

Last updated: 03/23/2021

I’ve often been asked how I got started in promotional products sales? What attracted me to this business, what keeps me going and what factors contributed to my success?...

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How Promo Distributors Can Increase Sales With Digital Marketing Services

Last updated: 03/23/2021

Demand for digital marketing services is rising and promotional products distributors are in a unique position to capitalize on it. How? By starting to offer such services to...

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Nonprofit promotional giveaways help charities take care

Last updated: 03/22/2021

The superpower of every nonprofit is the ability to find new, unexpected ways to do great things for their community—and nonprofit promotional giveaways can help make that...

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