Articles about promotional merchandise


How to Use Data to Improve Your Email Marketing

Last updated: 10/17/2019

While good email open rates tend to hover between 10% and 20%, SalkMarketing.com strives for a high 50% when it’s sending emails to its primary database. It usually hits about...

Read full article


8 Types of Simple Promotional Merchandise That Make an Impact / Branded Merchandise

Last updated: 10/13/2019

It can be tough to get your promotional merchandise campaign right, with important considerations to made about your brand image, product, and target audience. It often comes...

Read full article


Top trends to help you choose the best promotional pens

Last updated: 10/07/2019

Throughout promotional product history, the pen has been one of the most popular promotional tools available—and with good reason. Pens are generally inexpensive, easy to store,...

Read full article


Promotional Golf Apparel Selling Tips From the Pros

Last updated: 10/07/2019

Mercifully, the polar vortices have receded, and for most of the country the weather is getting better by the day. Soon, if not already, everyone will want to hit the links....

Read full article


Decoration 101: Methods and Techniques for Creating Branded Promotional Products

Last updated: 10/06/2019

In an earlier post we covered artwork basics, explaining the different file types (and why vector art is always preferred for printing material goods), as well as the color...

Read full article


How Many Promotional Items Should You Order? - ePromos Education Center

Last updated: 09/25/2019

Promotional products are a great way to earn buzz for your business by enticing potential new customers with free stuff — and people love free stuff. Not only that, but one...

Read full article


The best outdoor promotional products for outdoor events

Last updated: 09/24/2019

Festivals. Fairs. Picnics. Parades. Warm weather brings out the masses, so this is the perfect time to host outdoor events, which are great ways to find your target audience....

Read full article


Three Ways To Ensure The Team Follows Your Lead

Last updated: 09/21/2019

Employee engagement is soaring. Recent Gallup research reveals that 34 percent of employees say they are engaged, which is the highest level since 2000. While the uptick is...

Read full article


Colour Psychology In Marketing: Black Promotional Products

Last updated: 09/13/2019

Fact: black is a colour that knows how to make a serious statement. Following on from our deep-dive into the colour red and the psychology and meanings behind it, we're now...

Read full article


How to Get Social in the Promo Industry

Last updated: 09/12/2019

The promotional products industry is a big family, and social media is our dining room table. The conversations are fast-paced, topics are plentiful, and the food is...

Read full article