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2023 Color Trends
As 2022 ended, we said goodbye to the dreamy, nostalgic Veri Peri from Pantone. We saw this color trending throughout the year in many different promotional items, from tumblers...
03/13/2023
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5 Steps To Rank Higher In Search Engines
Share Tweet Post A strong and healthy search engine ranking plays an important factor in your online success. It’s like any sport — you want to climb the rankings ladder in...
03/13/2023
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#Online18 2023 (Part 2): The Best Promo Pros On Social Media
Here’s hoping we don’t get #ratioed: PPAI Media is back once more to unveil promo’s best on social media. Today’s list recognizes the industry’s 18 top individual influencers –...
03/13/2023
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When Criticism Isn't Constructive
Last week I had the opportunity to attend and speak at the brand-new Promotions East show in the crown jewel of the east coast, Atlantic City, NJ. Both the location and the show...
03/04/2023
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Plastic is Bad for You. Plastic is Good for You. / PromoJournal - The Brand Protector
In the last month or so, I’ve had enough industry conversations to begin to be convinced that promotional products have made strides to genuinely limit single-use plastic....
03/03/2023
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How to Change the Promo Industry’s ‘Brandfill’ Reputation
There’s an unfortunate irony to it. The promotional products industry is full of branding experts. And yet, the market has a branding problem. Like it or not, there persists a...
02/27/2023
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How To Create A Case Study - Designer Patch
Designer Patch Sponsor - Click to visit; Right Click for samples, personalization, and more offers Sponsors - Click for samples, personalization, and more offers How To Create A...
02/22/2023
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Proposed Ban on Noncompete Clauses Divides the Promo Products Industry
There’s not a universal federal standard on noncompetes. Things vary from state to state, but most impose what authorities generally term as reasonable restrictions on...
02/22/2023
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Can the Promotional Products Industry Go Plastic Free?
We love the promo industry. But we know it can be better. How? In this series of stories, ASI Media explores five big ideas that can transform the world of promo. These aren’t...
02/18/2023
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3 Easy Ways to Reduce Your Promotional Product Company’s Energy Use
Making sustainable changes to your business requires a mindset shift, but in addition to being better for the planet, it can also often save you money. Oftentimes, the...
02/17/2023
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Worry Over Proposed Independent Contractor Rule Grows in Promo Products Industry, Beyond
Leaders in industries that include promotional products, trucking and financial services have raised concerns. The public has until Dec. 13 to comment on the proposed...
02/14/2023
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The Most Overlooked Resource In Sales
Editor’s Note: Multi-line reps serve many crucial needs in the promotional products industry. A new Department of Labor proposal threatens their independent contractor status...
02/14/2023
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