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Selling Through the Eyes of a Marketer

Selling Through the Eyes of a Marketer

Until the pandemic, I didn’t spend a substantial amount of time watching television or streaming online entertainment – and not because of some misguided moral stance about the...

Despite Economic Concerns In Some Sectors, Promo Finds A Fertile Market In 2022

Despite Economic Concerns In Some Sectors, Promo Finds A Fertile Market In 2022

Concerns over an economic downturn are rising among some business leaders. In its latest Emerging Risks Report, drawing from a survey of 330 senior executives in first quarter...

The Next Generation of Promo: What’s Trending with Generations Z and Alpha

The Next Generation of Promo: What’s Trending with Generations Z and Alpha

While many people typically think of Generation Z as a bunch of teens dancing on TikTok, this generation actually makes up a sizeable portion of the current workforce. In fact,...

Manufacturing Activity in China Plummets Amid COVID Surge, Shutdowns

Manufacturing Activity in China Plummets Amid COVID Surge, Shutdowns

Declining output is relevant for the North American promotional products industry because the majority of products sold here are produced in China. The world’s factory is...

Ask for More Referrals

Ask for More Referrals

For many salespeople, asking for a referral can be an intimidating prospect. It’s the process of asking a happy customer to recommend you to someone in their network who could...

Study: Marketers Increasing Investment in Direct Mail

Study: Marketers Increasing Investment in Direct Mail

The findings come as research shows that end-recipients are wearying a bit on digital approaches. Metaverse marketing hasn’t taken over quite yet. A central finding of a new...

Want More Sales, More Profits? Go Deeper / PromoJournal - Cliff's Notes

Want More Sales, More Profits? Go Deeper / PromoJournal - Cliff's Notes

I question the sales and marketing activity of most salespeople. Over the years, I have worked with hundreds of sales professionals, in the process, I have found most deal with...

Delegate CX Strives to Boost Productivity and Business — commonsku Blog

Delegate CX Strives to Boost Productivity and Business — commonsku Blog

Resources for the Promotional Products Industry Delegate CX Strives to Boost Productivity and Business Something just wasn’t clicking. Craig Dunlap owned a promo distributorship...

What You Need to Know to Get Your Clients' Packaging Noticed — commonsku Blog

What You Need to Know to Get Your Clients' Packaging Noticed — commonsku Blog

Resources for the Promotional Products Industry What You Need to Know to Get Your Clients' Packaging Noticed Packaging is a consumer’s first encounter with a brand—and the one...

Top Ten Lessons from 30 Years in Business / PromoJournal - From Good to Great

Top Ten Lessons from 30 Years in Business / PromoJournal - From Good to Great

I feel as if I started my business just a few years ago, but on July 7it will be 30 years since I hung out my Gossett Marketing shingle. It has been quite a good ride. Of...

Top Ten Lessons from 30 Years in Business / PromoJournal - From Good to Great

Top Ten Lessons from 30 Years in Business / PromoJournal - From Good to Great

I feel as if I started my business just a few years ago, but on July 7it will be 30 years since I hung out my Gossett Marketing shingle. It has been quite a good ride. Of...

Want More Sales, More Profits? Go Deeper / PromoJournal - Cliff's Notes

Want More Sales, More Profits? Go Deeper / PromoJournal - Cliff's Notes

I question the sales and marketing activity of most salespeople. Over the years, I have worked with hundreds of sales professionals, in the process, I have found most deal with...