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Develop Your Sales & Marketing Strategic Playbook / PromoJournal - Cliff's Notes

Develop Your Sales & Marketing Strategic Playbook / PromoJournal - Cliff's Notes

For You and Your Entire Team It does not matter if you are a large organization or a solopreneur, it is imperative to have a joint strategy lead by management, the initiative...

Tag – You’re IT / PromoJournal - The Take Away

Tag – You’re IT / PromoJournal - The Take Away

You are it! The growth of products and services from what used to be called an ad specialty jobber is significant. When I joined this industry in 1968 as a “jobber”, my goods...

New Study Proves Promo Opportunity In Recognizing Largely Remote Workforce

New Study Proves Promo Opportunity In Recognizing Largely Remote Workforce

A recent study by the Incentive Research Foundation aimed to establish the importance of incentives in a workplace that has largely been decentralized due to work-from-home...

These Companies Explain Why Diversity Certifications Work

These Companies Explain Why Diversity Certifications Work

Initially, Denise Taschereau, co-founder of Fairware Promotional Products (PPAI 262992, D6) didn’t see why Fairware should take the time to become a certified Women and...

Unsafe Products Mean Higher Prices for All of Us / PromoJournal - The Brand Protector

Unsafe Products Mean Higher Prices for All of Us / PromoJournal - The Brand Protector

Higher prices for you, and your clients. That’s what the United Nations says is ahead for all of us, largely due to the fact that there are too many unsafe products finding...

5 Things Promo Can Learn From High-End Fashion

5 Things Promo Can Learn From High-End Fashion

Many consumers will pay top dollar for the privilege of wearing Gucci G’s and Louis V’s. How can distributors tap into that excitement for their own customers’ logos? Luxury...

Develop Your Sales & Marketing Strategic Playbook / PromoJournal - Cliff's Notes

Develop Your Sales & Marketing Strategic Playbook / PromoJournal - Cliff's Notes

For You and Your Entire Team It does not matter if you are a large organization or a solopreneur, it is imperative to have a joint strategy lead by management, the initiative...

What is Upcycling?

What is Upcycling?

We all know how to reduce, reuse and recycle; the three “r’s” we learned by heart to reduce post-user consumption. In the promotional products industry, we often brainstorm how...

What is Your Value? / PromoJournal - Cliff's Notes

What is Your Value? / PromoJournal - Cliff's Notes

Pause for a moment and ask yourself this question If a client wanted NOTHING from you but your talent, your work ethic, your creative mind…what exactly would an hour of your...

Without People, Brands Have No Meaning / PromoJournal - Pursuit of Purpose

Without People, Brands Have No Meaning / PromoJournal - Pursuit of Purpose

Brands are so much more than a mark, a color or a familiar phrase.  Brands are the combination of all of the sensory messages that they consistently send and the emotions and...

Compliance Experts Discuss Promo’s Sustainable Future

Compliance Experts Discuss Promo’s Sustainable Future

Sustainability is an increasingly prominent aspect of the promotional products field, and the focus of the final education day at the 2022 PPAI Product Responsibility Summit....

Are You Ready to Take the Lead? / PromoJournal - Pursuit of Purpose

Are You Ready to Take the Lead? / PromoJournal - Pursuit of Purpose

To flourish and remain relevant in this highly competitive and rapidly changing industry environment, you must be very clear about who you are, what you are and what you deliver...