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The Rise of Diversity and Female Leadership in the Advertising Industry - Advertising Week

The Rise of Diversity and Female Leadership in the Advertising Industry - Advertising Week

Alongside being a mother of four, Charlotte is Executive Vice President and Chief Human Resources Officer at Adform, the global advertising platform that claimed the 92nd spot...

The Tools for Building the Metaverse Are Here and It’s Easier Than You Think to Get Started - Advertising Week

The Tools for Building the Metaverse Are Here and It’s Easier Than You Think to Get Started - Advertising Week

The metaverse has arrived at an important tipping point. After years on the margins,  easy-to-use and scalable tools and technologies to support real experimentation are here...

58 Percent of Small Businesses Spend 5 Hours or Less on Marketing - Small Business Trends

58 Percent of Small Businesses Spend 5 Hours or Less on Marketing - Small Business Trends

How much time do you spend on marketing for your small business? A new survey carried out by OutboundEngine reveals 58% spend five hours or less on marketing. And stress is a...

How to Increase Online Sales: The Complete Checklist

How to Increase Online Sales: The Complete Checklist

How to Increase Online Sales: The Complete Checklist Facebook LinkedIn Flipboard 0 0 SHARES What if there were a method—even a process—that you could apply to increase website...

The Last Guide to AdWords Account Structure You'll Ever Need

The Last Guide to AdWords Account Structure You'll Ever Need

One of the most common questions we see here at WordStream is, “How do I structure my account?” so today, we’re going to lay it out for you. This is the last guide to...

Twitter Is Trying to Become TV—But So Is Everyone Else

Twitter Is Trying to Become TV—But So Is Everyone Else

A monitor displays financial news about Twitter Inc. at the New York Stock Exchange (NYSE) in New York, U.S., on Thursday, Feb. 11, 2016. Twitter has talked for some time about...

Ads will target your emotions and there's nothing you can do about it

Ads will target your emotions and there's nothing you can do about it

If you're happy and you know it, you might be interested in buying these products.  With everything about consumers now tracked online, it comes as little surprise that...

Facebook told advertisers it can identify 'insecure' and 'worthless' teens

Facebook told advertisers it can identify 'insecure' and 'worthless' teens

Leaked documents said to describe how the social network shares psychological insights on young people with advertisers Facebook showed advertisers how it has the capacity to...

How to Use Storytelling to Build a Sales Funnel

How to Use Storytelling to Build a Sales Funnel

Sales funnels don’t have to be complicated, but you should take them seriously. Using storytelling to build a sales funnel can help your brand get noticed in a way that...

Kevin Chesters: Why does B2B advertising have to be ugly and crap?

Kevin Chesters: Why does B2B advertising have to be ugly and crap?

Last week I did my first bit of business travel in ages. As I walked through Heathrow my eyes and ears were repeatedly assaulted by a cacophonous avalanche of cliché, both...

Facebook and Newsworks clash over solutions to advertising bombardment

Facebook and Newsworks clash over solutions to advertising bombardment

Newsworks executive chair Tracy De Groose hit back at the idea that providing consumers with more information on how ads are targeted to them will have any meaningful impact on...

RANKED: The 30 most creative women in advertising

RANKED: The 30 most creative women in advertising

30. Margaret Johnson, chief creative officer & partner at Goodby Silverstein & Partners Goodby, Silverstein & Partners Margaret Johnson leads the creative department at Goodby...