Articles about advertising


How to Make The Most Of Google Ads Promotion Extensions

Last updated: 04/12/2021

So you have a big promotion planned, and you want to advertise it with Google Ads. What’s the best way to do it? For many advertisers, the one (and only) thing they’ll do is...

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Google: How to Increase Offline Sales for Local Businesses

Last updated: 04/08/2021

Google published a guide on four ways to drive local search traffic to an offline local business and make more sales. It’s a good reminder that Google is more than just the ten...

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What Does a Marketing Manager Do?

Last updated: 04/06/2021

Marketing managers are ubiquitous in the professional world; they can be found across nearly every industry and in every size and type of company. Though their job descriptions...

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How to unleash the power of machine learning in digital marketing

Last updated: 03/27/2021

Many apply traditional media tactics, metrics and segmentation models to a digital world. However, data and algorithms are far better than any human - no matter how experienced...

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How Is Digital Marketing Feeding Your Sales Funnel | Martech Zone

Last updated: 03/03/2021

How Is Digital Marketing Feeding Your Sales Funnel Sunday, February 28, 2021 Douglas Karr Reading Time: 4 minutes When businesses are analyzing their sales funnel, what they’re...

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How the new COVID-19 vaccine rules could help the pandemic end sooner

Last updated: 01/23/2021

In a pandemic marked by surprise, improvisation and shaky rollouts, decisions about priority access to COVID-19 vaccines were supposed to be different. Even moving at warp...

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8 Unconventional Ways to Generate Qualified B2B Sales Leads

Last updated: 01/22/2021

Moz Get the most out of Moz Pro with a free 30-minute walkthrough. An all-in-one SEO toolset to boost your search engine rankings. Spot opportunity in target markets with local...

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Design deserves the same status as advertising in marketers' plans

Last updated: 01/21/2021

Advertising generally takes precedence over the more modest discipline of design when it comes to brand strategy, but marketers should recognise that they have the same...

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How Investing Makes for a Better Marketer

Last updated: 01/14/2021

I started investing at the end of 2019 but increased my time exponentially last year.  As I spent more and more time dissecting companies and the market, I realized I was...

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How to Keep Data Simple in 2021

Last updated: 01/07/2021

It is one thing to have a state-of-the-art database that combines all relevant information in one place. It is another to improve business practices using available data.  Too...

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