Last updated: 06/12/2021
In spite of all the evidence, many advertisers continue to resist the idea of advertising with video. Yes, trying and investing in a new channel is scary — but the numbers...
Last updated: 06/07/2021
A curious thing happened this spring. Airbnb, in its May earnings call, announced it had recently slashed its global sales and marketing budget by 28% -- mostly in performance...
Last updated: 05/24/2021
The following is one vision of the near future. BlockChain technology is an emerging field in the digital world that has been gaining attention from both consumers and...
Last updated: 04/20/2021
The face of social media has changed significantly in a short time, and today short video content is dominating user news feeds. While some social media platforms use video as a...
Last updated: 04/12/2021
So you have a big promotion planned, and you want to advertise it with Google Ads. What’s the best way to do it? For many advertisers, the one (and only) thing they’ll do is...
Last updated: 04/08/2021
Google published a guide on four ways to drive local search traffic to an offline local business and make more sales. It’s a good reminder that Google is more than just the ten...
Last updated: 04/06/2021
Marketing managers are ubiquitous in the professional world; they can be found across nearly every industry and in every size and type of company. Though their job descriptions...
Last updated: 03/27/2021
Many apply traditional media tactics, metrics and segmentation models to a digital world. However, data and algorithms are far better than any human - no matter how experienced...
Last updated: 03/03/2021
How Is Digital Marketing Feeding Your Sales Funnel Sunday, February 28, 2021 Douglas Karr Reading Time: 4 minutes When businesses are analyzing their sales funnel, what they’re...
Last updated: 01/23/2021
In a pandemic marked by surprise, improvisation and shaky rollouts, decisions about priority access to COVID-19 vaccines were supposed to be different. Even moving at warp...
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