Articles about advertising


Why Now Is the Right Time to Advertise With Video (If You Aren’t Already)

Last updated: 06/12/2021

In spite of all the evidence, many advertisers continue to resist the idea of advertising with video. Yes, trying and investing in a new channel is scary — but the numbers...

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It's Time to Unite Brand And Response Advertising

Last updated: 06/07/2021

A curious thing happened this spring. Airbnb, in its May earnings call, announced it had recently slashed its global sales and marketing budget by 28% -- mostly in performance...

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How the Block Chain Will Influence Digital Advertising and Marketing

Last updated: 05/24/2021

The following is one vision of the near future. BlockChain technology is an emerging field in the digital world that has been gaining attention from both consumers and...

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12 Effective Ways to Use Short Video Content for Your Small Business

Last updated: 04/20/2021

The face of social media has changed significantly in a short time, and today short video content is dominating user news feeds. While some social media platforms use video as a...

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How to Make The Most Of Google Ads Promotion Extensions

Last updated: 04/12/2021

So you have a big promotion planned, and you want to advertise it with Google Ads. What’s the best way to do it? For many advertisers, the one (and only) thing they’ll do is...

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Google: How to Increase Offline Sales for Local Businesses

Last updated: 04/08/2021

Google published a guide on four ways to drive local search traffic to an offline local business and make more sales. It’s a good reminder that Google is more than just the ten...

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What Does a Marketing Manager Do?

Last updated: 04/06/2021

Marketing managers are ubiquitous in the professional world; they can be found across nearly every industry and in every size and type of company. Though their job descriptions...

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How to unleash the power of machine learning in digital marketing

Last updated: 03/27/2021

Many apply traditional media tactics, metrics and segmentation models to a digital world. However, data and algorithms are far better than any human - no matter how experienced...

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How Is Digital Marketing Feeding Your Sales Funnel | Martech Zone

Last updated: 03/03/2021

How Is Digital Marketing Feeding Your Sales Funnel Sunday, February 28, 2021 Douglas Karr Reading Time: 4 minutes When businesses are analyzing their sales funnel, what they’re...

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How the new COVID-19 vaccine rules could help the pandemic end sooner

Last updated: 01/23/2021

In a pandemic marked by surprise, improvisation and shaky rollouts, decisions about priority access to COVID-19 vaccines were supposed to be different. Even moving at warp...

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