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Brand Safety is Human Safety - Advertising Week

Brand Safety is Human Safety - Advertising Week

When we talk about brand safety, what we’re really talking about is people. After all, people are at the core of everything we do, whether they’re using our products and...

How Apartments.com is increasing its streaming, audio advertising to reach its 'rental audience'

How Apartments.com is increasing its streaming, audio advertising to reach its 'rental audience'

Over the last two years, apartment rental website Apartments.com has retooled its media strategy, moving away from being linear TV dominant to a more diversified approach. This...

Final Year of the Cookie – Don’t Wait for Google - Advertising Week

Final Year of the Cookie – Don’t Wait for Google - Advertising Week

Since Google’s announcement in 2020 that it will phase out third-party cookies, the digital advertising industry has faced ongoing disruption and uncertainty. Particularly...

Twitter tries to woo anxious advertisers with a slate of premium video content at the NewFronts – TechCrunch

Twitter tries to woo anxious advertisers with a slate of premium video content at the NewFronts – TechCrunch

Twitter returned to the Digital Content NewFronts this evening to pitch its upcoming premium video content slate to advertisers, as it had in previous years. But this time...

Elon Musk Hates Ads. Twitter Needs Them. That May Be a Problem.

Elon Musk Hates Ads. Twitter Needs Them. That May Be a Problem.

Continue reading the main story Elon Musk Hates Ads. Twitter Needs Them. That May Be a Problem. Many marketers were already lukewarm on the service. Now, some may move their...

Straw man advertising

Straw man advertising

In 1952, Richard Nixon was running for vice-president – he was accused of stealing $18,000 of campaign contributions for his own use, so he went on TV. He compared the gift of...

Elevating the Ad Experience Through Insights and Experimentation - Advertising Week

Elevating the Ad Experience Through Insights and Experimentation - Advertising Week

Industry changes are unfolding that will impact how advertisers reach their audiences with relevant messages. Brands need to consider how to elevate the advertising experiences...

Here is everything you need to know about Funnel Optimization

Here is everything you need to know about Funnel Optimization

A person’s journey from interested consumer to paying customer is rarely as simple as seeing a particular advertisement and deciding to make a purchase.  Most people go through...

The Inbound Marketing Funnel: How It Works

The Inbound Marketing Funnel: How It Works

The sales funnel has had so many iterations that it’s hard to keep track. My focus here is to go beyond the regular old funnel and explain the inbound marketing version. Let’s...

4 Ways Metaverse Technology Will Influence the Enterprise Brand Experience - Advertising Week

4 Ways Metaverse Technology Will Influence the Enterprise Brand Experience - Advertising Week

Major tech companies such as Facebook (Meta), Microsoft and even Disney are pouring in billions and billions of dollars to develop their own metaverses. As early as 2021, big...

What is Concentrated Marketing? How to Use this Strategy?

What is Concentrated Marketing? How to Use this Strategy?

Today businesses benefit from incorporating a range of strategies to meet marketing goals and increase their customer base. Determining which marketing strategy or strategies...

How to implement Diversity Marketing in your business strategy

How to implement Diversity Marketing in your business strategy

The world we are living in has become much more diverse in only a few generations.  Digital marketing and advertising have had to adapt to these changes and appeal to much...