Last updated: 12/09/2019
As we turn the corner into a new decade, marketers and brand builders are poised to enter a new era of design. Building on current styles and taking totally fresh artistic...
Last updated: 11/21/2019
Facebook recently unveiled a new corporate logo and brand identity, adding another item to a list of questionable decisions made by the company as of late. As was generally the...
Last updated: 11/19/2019
Last month Google rolled out first-price auctions, which—because they are Google—means that now everyone else will follow suit. First-price will be the universal method for the...
Last updated: 11/12/2019
Before you learn how to perform a SWOT analysis, it is important to understand not only what it is, but also how it can positively impact customer service. A SWOT analysis can...
Last updated: 11/11/2019
PALM SPRINGS, Calif.—Target CMO Rick Gomez described the company’s new loyalty program, Target Circle, as the product of learning from previous missteps. The retailer rolled...
Last updated: 11/06/2019
This is a very difficult topic to write about, given my cultural background where “we don’t talk about these things.” However, the truth is that we must talk about these things,...
Last updated: 11/01/2019
While the Millennials said they are open to exploring new brands while still gravitating toward legacy ones, the older panelists noted they remain more loyal to the brands they...
Last updated: 10/22/2019
We often find in business that people just don't get social; digital; call it what you will. While we all buy differently or leaders see that other people are buying...
Last updated: 10/22/2019
If you want to take your content marketing to the next level, then it’s time to finally jump in and build a Facebook Messenger chatbot. Chatbots deliver sky-high open rates,...
Last updated: 10/09/2019
The technology we use for marketing is developing at a rapid pace. Things that seemed like science fiction even a few years ago, like AI-driven campaigns and VR experiences, are...
Shop Now