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10 Ways to Advertise Your Business for Under $50 - Small Business Trends

10 Ways to Advertise Your Business for Under $50 - Small Business Trends

A number of small businesses still aren’t spending enough advertising cash to get good results although they know they should. One of the reasons is a limited budget, but did...

LinkedIn Is Introducing Tools to Help Members Prepare for Job Interviews

LinkedIn Is Introducing Tools to Help Members Prepare for Job Interviews

Nervous about an upcoming job interview? LinkedIn’s got you covered. The professional network introduced a new suite of interview preparation tools this week, aimed at...

12 Questions to Test Your Employees’ Knowledge Like the Pros - Small Business Trends

12 Questions to Test Your Employees’ Knowledge Like the Pros - Small Business Trends

As a business owner, it’s important that your employees have a strong baseline knowledge of their areas of expertise. But do you know ways to test employee knowledge? If you...

MAKING GREAT ADVERTISING IS REALLY SIMPLE. IT’S ALSO REALLY HARD. – BBH

MAKING GREAT ADVERTISING IS REALLY SIMPLE. IT’S ALSO REALLY HARD. – BBH

Before I worked in advertising I thought it’d be the easiest job in the world. I thought that because 99% of ads are shit, all you need to do to be successful is be like the...

Is this the year advertisers wake up to perils of cultural appropriation?

Is this the year advertisers wake up to perils of cultural appropriation?

Is this the year advertisers wake up to perils of cultural appropriation? After Pepsi, Shea Moisture and the Braid Bar, brands may think twice about exploiting images of black...

More People Are Passing on Home Broadband and Relying on Their Smartphones

More People Are Passing on Home Broadband and Relying on Their Smartphones

Are adults in the U.S. looking to lower their monthly expenses, or are wireless carriers just offering better data plans? Whichever is the case, a new study from Pew Research...

What Would It Take for Marketers to Leave YouTube? Nothing Short of a Mass Exodus

What Would It Take for Marketers to Leave YouTube? Nothing Short of a Mass Exodus

YouTube has faced controversy after controversy after controversy. But while public perception of the platform might be coming under strain, its deep-pocketed advertisers...

Can Amazon put an end to Google and Facebook's digital duopoly?

Can Amazon put an end to Google and Facebook's digital duopoly?

Amazon dominates the ecommerce world despite having not made much of an impact in the ad market, but could this be about to change? At the moment, Facebook and Google have a...

A startup that built its business on Snapchat is going all in on Instagram with DJ Khaled's help

A startup that built its business on Snapchat is going all in on Instagram with DJ Khaled's help

Not too long ago, if you were a media entrepreneur planning to go after young, mobile-glued-millennial consumers, your first inclination would be to go to Snapchat. It was where...

3 Components Needed to Help Utilize the Talent You Already Have

3 Components Needed to Help Utilize the Talent You Already Have

You may have heard that U.S. unemployment is low right now. Extremely low. In fact, it recently hit its lowest point in almost 50 years. Even lower than during the booming late...

Love Connection: How Brands Are Using AI to Find Influencer Matches

Love Connection: How Brands Are Using AI to Find Influencer Matches

When filmmaker and photographer Sam Ciurdar was hired to post about his experience with the Mazda brand at SXSW this year, he never actually drove the sporty CX-5. But that was...

Why it’s more vital than ever to get display measurement right

Why it’s more vital than ever to get display measurement right

A recent study from the Interactive Advertising Bureau and Winterberry Group revealed that almost 60 percent of US digital marketing and media practitioners said they expect to...