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4 Ways to Overcome Today’s Biggest Inefficiencies in Content Marketing - Advertising Week

4 Ways to Overcome Today’s Biggest Inefficiencies in Content Marketing - Advertising Week

By Becky Ruyle, VP of marketing atInfluence & Co. Marketer or magician? These days, it’s difficult to tell the difference. After all, about two-thirds of marketing teams say they’re being expected to do more work in 2022, yet they’re not getting so

How Brands Can Transform Their Measurement Framework to Drive Organizational Change - Advertising Week

How Brands Can Transform Their Measurement Framework to Drive Organizational Change - Advertising Week

By Shirli Zelcer, Head of Analytics and Data at Merkle Many brands are in the process of reevaluating their marketing measurement. Significant changes to privacy legislation and data availability have impacted technical measurement capabilities and in turn,

Employees Are The New Customers - Advertising Week

Employees Are The New Customers - Advertising Week

We’ve all felt the effects of the Great Resignation. From slashed store hours to longer waits in the checkout line, the ongoing labor shortage has shown us what is lost when the employee experience becomes disrupted. Businesses are struggling to do more

Programmatic Advertising For Small Businesses: What, Why, And How?

Programmatic Advertising For Small Businesses: What, Why, And How?

Organizations of all sizes and industries stand to learn about and explore the world of programmatic advertising. But for those that might have more limited resources (and time), knowing where to get started can be tricky. Read on to learn how to embrace

What is Brand Equity? Apple example.

What is Brand Equity? Apple example.

I have always been interested in why some brands are loved so much that they have a cult following, like Apple, and why people are willing to trade a small fortune to be part of a brand, like Ferrari. These brands are so awesome because they have built up

Global Differences in Influencer Marketing: It's Not a Tomato-Tomato Question

Global Differences in Influencer Marketing: It's Not a Tomato-Tomato Question

Undoubtedly, influencer marketing is earning its place at the global marketing table with enthusiasm. Our industry has been heralded as a democratic, game-changing lightning rod, empowering social media users across many categories like food, fashion, beauty,

Masters of the metaverse

Masters of the metaverse

“I think we’re going to see an explosion of creativity and participation in the metaverse,” predicts Jorge Narváez, EMEA senior vice president and head of creative at brand experience agency George P Johnson. “And this is a world where brands will

One + One = Three

One + One = Three

There are books that complain about advertising. And there are books that mythologize it – past, present and fictional. But books that you can turn to when you’re trying to figure out how to actually make advertising are fairly rare. And to be clear,

AJC plans to discontinue daily print editions, but will keep a Sunday/weekend newspaper

AJC plans to discontinue daily print editions, but will keep a Sunday/weekend newspaper

The Atlanta Journal-Constitution will discontinue its daily print edition and go to a weekend print edition, but it will continue its digital news operation seven days a week, according to interviews with a half dozen people close to the newspaper. The

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