Over the last two years, apartment rental website Apartments.com has retooled its media strategy, moving away from being linear TV dominant to a more diversified approach. This...
06/08/2025
Since Google’s announcement in 2020 that it will phase out third-party cookies, the digital advertising industry has faced ongoing disruption and uncertainty. Particularly...
05/24/2025
Twitter returned to the Digital Content NewFronts this evening to pitch its upcoming premium video content slate to advertisers, as it had in previous years. But this time...
03/29/2025
Continue reading the main story Elon Musk Hates Ads. Twitter Needs Them. That May Be a Problem. Many marketers were already lukewarm on the service. Now, some may move their...
03/28/2025
In 1952, Richard Nixon was running for vice-president – he was accused of stealing $18,000 of campaign contributions for his own use, so he went on TV. He compared the gift of...
03/27/2025
Industry changes are unfolding that will impact how advertisers reach their audiences with relevant messages. Brands need to consider how to elevate the advertising experiences...
05/16/2024
A person’s journey from interested consumer to paying customer is rarely as simple as seeing a particular advertisement and deciding to make a purchase. Most people go through...
05/11/2024
The sales funnel has had so many iterations that it’s hard to keep track. My focus here is to go beyond the regular old funnel and explain the inbound marketing version. Let’s...
05/10/2024
Major tech companies such as Facebook (Meta), Microsoft and even Disney are pouring in billions and billions of dollars to develop their own metaverses. As early as 2021, big...
05/05/2024
Today businesses benefit from incorporating a range of strategies to meet marketing goals and increase their customer base. Determining which marketing strategy or strategies...
05/04/2024
The world we are living in has become much more diverse in only a few generations. Digital marketing and advertising have had to adapt to these changes and appeal to much...
04/29/2024
AI is revolutionizing the way business works and it can be used in a variety of different retail applications, making life easier and making retail strategies much more...
04/28/2024