4 Essential Retail Advertising Strategies for Facebook Canvas Ads

4 Essential Retail Advertising Strategies for Facebook Canvas Ads

Ecommerce mobile ad spend is surging as retailers everywhere realize the purchase-driving power of targeting users on smartphones and tablets. How can advertisers make the most...

Advertising in the Age of Distraction

Advertising in the Age of Distraction

Last Thanksgiving, the food devoured and the dishes cleaned, I distinctly remember sitting down to watch one of the football games, then glancing at my phone for Facebook...

Transparency is the new black: Takeaways from Digiday’s Programmatic Summit - Digiday

Transparency is the new black: Takeaways from Digiday’s Programmatic Summit - Digiday

Programmatic advertising, despite a drum beat of bad news around misplaced ads and fraud, continues to grow and play a larger role in the ad strategies of marketers and...

Josh Topolsky says The Outline ads' clickthrough rate is 25 times the industry average - Digiday

Josh Topolsky says The Outline ads' clickthrough rate is 25 times the industry average - Digiday

Josh Topolsky launched The Outline as an answer to the media’s desperate pursuit of scale, predicated on an outdated business model. Five months in, he said the popularity of...

5 Ad Tech Stats That Stood Out This Week

5 Ad Tech Stats That Stood Out This Week

After months of grim news for the ad-tech sector, this week held a few positive signs for the space. A report found that ad fraud had declined slightly since 2017, while three...

Pinterest Tops Other Apps and Social Platforms in Emotionally Connecting With Users

Pinterest Tops Other Apps and Social Platforms in Emotionally Connecting With Users

Pinterest prides itself on its visual search capabilities and on being a prime destination for people searching for ideas. Now, it’s proved its ability to develop emotional...

How to Compete in Facebook Ads

How to Compete in Facebook Ads

If you enter into Facebook advertising with the mindset that it’s a self-driving car and you can take a nap in the backseat covered in Cheetos while it delivers you exactly...

Desktop and Mobile Ad Revenue Surpasses TV for the First Time

Desktop and Mobile Ad Revenue Surpasses TV for the First Time

Step aside, TV and desktop: Digital advertising revenue surged nearly 22% to $72.5 billion for the 2016 calendar year, up from the $59.6 billion reported in 2015, the...

Publishers say Facebook can save Instant Articles with better data, subscription tools - Digiday

Publishers say Facebook can save Instant Articles with better data, subscription tools - Digiday

Publishers are making it clear that they’re fed up with Facebook’s Instant Articles and its inability to make them money. “If IA monetization doesn’t dramatically improve, high...

Myths of programmatic advertising debunked - Digiday

Myths of programmatic advertising debunked - Digiday

Programmatic advertising has run into its fair share of problems, from bad ad placement to data quality to slow-loading web pages. At Digiday’s Programmatic Summit in Dublin,...

4 Surprising Benefits of Content Marketing

4 Surprising Benefits of Content Marketing

It’s no secret that content marketing is one of the most effective ways to reach new customers. It drives traffic to your site, helps establish you as a leading voice in your...

Using @Instagram to Promote Your @YouTube Videos

Using @Instagram to Promote Your @YouTube Videos

Use these smart tips for using Instagram to get the word out about your videos.