Industry changes are unfolding that will impact how advertisers reach their audiences with relevant messages. Brands need to consider how to elevate the advertising experiences...
05/16/2024
A person’s journey from interested consumer to paying customer is rarely as simple as seeing a particular advertisement and deciding to make a purchase. Most people go through...
05/11/2024
The sales funnel has had so many iterations that it’s hard to keep track. My focus here is to go beyond the regular old funnel and explain the inbound marketing version. Let’s...
05/10/2024
Major tech companies such as Facebook (Meta), Microsoft and even Disney are pouring in billions and billions of dollars to develop their own metaverses. As early as 2021, big...
05/05/2024
Today businesses benefit from incorporating a range of strategies to meet marketing goals and increase their customer base. Determining which marketing strategy or strategies...
05/04/2024
The world we are living in has become much more diverse in only a few generations. Digital marketing and advertising have had to adapt to these changes and appeal to much...
04/29/2024
AI is revolutionizing the way business works and it can be used in a variety of different retail applications, making life easier and making retail strategies much more...
04/28/2024
How should brands think about advertising in the metaverse? The question is a little hard to answer when there’s no consensus about what exactly the metaverse is or what it...
04/27/2024
Dispatches from our founder Julia Angwin. A weekly newsletter—delivered every Saturday morning—that goes deep into our original reporting and the questions we put to big...
04/19/2024
The cookie’s days are numbered. While consumers rejoice, media agencies have a headache. Or do they? Is this actually the opportunity to do it right and, well, future...
04/19/2024
SEO and brand awareness can go together. Although search engine optimization is mostly used to generate organic traffic, this strategy also strengthens branding and increases...
04/14/2024
The Consumer Journey is a metaphor for a consumer’s decision-making process enroute to satisfying a need. The need could be a consumer desire to own a product, experience a...
04/10/2024