Articles about advertising


3 Logo Design Trends We Can Expect In 2020

Last updated: 12/09/2019

As we turn the corner into a new decade, marketers and brand builders are poised to enter a new era of design. Building on current styles and taking totally fresh artistic...

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Facebook Hopes to Rebuild Trust With Its Rebrand

Last updated: 11/21/2019

Facebook recently unveiled a new corporate logo and brand identity, adding another item to a list of questionable decisions made by the company as of late. As was generally the...

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3 Tips for Switching Your Platform to First-Price Auctions

Last updated: 11/19/2019

Last month Google rolled out first-price auctions, which—because they are Google—means that now everyone else will follow suit. First-price will be the universal method for the...

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How to Perform a SWOT Analysis for Better Customer Service

Last updated: 11/12/2019

Before you learn how to perform a SWOT analysis, it is important to understand not only what it is, but also how it can positively impact customer service. A SWOT analysis can...

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How Target Finally Created the Right Loyalty Program

Last updated: 11/11/2019

PALM SPRINGS, Calif.—Target CMO Rick Gomez described the company’s new loyalty program, Target Circle, as the product of learning from previous missteps. The retailer rolled...

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It's Time to Rethink Mental Health in Advertising

Last updated: 11/06/2019

This is a very difficult topic to write about, given my cultural background where “we don’t talk about these things.” However, the truth is that we must talk about these things,...

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Video: How Different Generations View Digital Advertising

Last updated: 11/01/2019

While the Millennials said they are open to  exploring new brands while still gravitating toward legacy ones, the older panelists noted they remain more loyal to the brands they...

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Digital strategy: The Four Fights you have to Win (via Passle)

Last updated: 10/22/2019

We often find in business that people just don't get social; digital; call it what you will. While we all buy differently or leaders see that other people are buying...

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7 Reasons Your Business Needs a Facebook Messenger Chatbot

Last updated: 10/22/2019

If you want to take your content marketing to the next level, then it’s time to finally jump in and build a Facebook Messenger chatbot. Chatbots deliver sky-high open rates,...

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Is Text Message Marketing Effective?

Last updated: 10/09/2019

The technology we use for marketing is developing at a rapid pace. Things that seemed like science fiction even a few years ago, like AI-driven campaigns and VR experiences, are...

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