Ecommerce mobile ad spend is surging as retailers everywhere realize the purchase-driving power of targeting users on smartphones and tablets. How can advertisers make the most...
09/22/2021
Last Thanksgiving, the food devoured and the dishes cleaned, I distinctly remember sitting down to watch one of the football games, then glancing at my phone for Facebook...
09/15/2021
Programmatic advertising, despite a drum beat of bad news around misplaced ads and fraud, continues to grow and play a larger role in the ad strategies of marketers and...
09/12/2021
Josh Topolsky launched The Outline as an answer to the media’s desperate pursuit of scale, predicated on an outdated business model. Five months in, he said the popularity of...
09/08/2021
After months of grim news for the ad-tech sector, this week held a few positive signs for the space. A report found that ad fraud had declined slightly since 2017, while three...
09/07/2021
Pinterest prides itself on its visual search capabilities and on being a prime destination for people searching for ideas. Now, it’s proved its ability to develop emotional...
09/07/2021
If you enter into Facebook advertising with the mindset that it’s a self-driving car and you can take a nap in the backseat covered in Cheetos while it delivers you exactly...
09/05/2021
Step aside, TV and desktop: Digital advertising revenue surged nearly 22% to $72.5 billion for the 2016 calendar year, up from the $59.6 billion reported in 2015, the...
09/02/2021
Publishers are making it clear that they’re fed up with Facebook’s Instant Articles and its inability to make them money. “If IA monetization doesn’t dramatically improve, high...
09/01/2021
Programmatic advertising has run into its fair share of problems, from bad ad placement to data quality to slow-loading web pages. At Digiday’s Programmatic Summit in Dublin,...
08/30/2021
It’s no secret that content marketing is one of the most effective ways to reach new customers. It drives traffic to your site, helps establish you as a leading voice in your...
08/26/2021
Use these smart tips for using Instagram to get the word out about your videos.
08/23/2021
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