Articles about advertising

3 Mindsets Marketers Should Adopt to Prepare for the Future

Last updated: 09/20/2020

General Mills has been around for over 150 years, but it’s not focused on the past these days. Restaurant closures and shelter-in-place orders during the pandemic have led to a...

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5 Tips To Make Your Business Successful With Video Marketing

Last updated: 08/18/2020

In the contemporary scenario, effective marketing is all about creating engaging content that is relevant to the targeted audience. Gone are the days where a simple picture...

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4 Advertising Tools You Can Use to Drive More Sales

Last updated: 08/14/2020

Today I have some advertising resources that can help you to increase your business leads and sales. Here’s four links with tips and tricks to kick start your work week. With...

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Marketing That Matters: Upskill Talent for the Strategy You Need

Last updated: 07/27/2020

Marketing That Matters: Upskill Talent for the Strategy You Need Back to All Stories This post is part of our Moment Makers series , which takes a deep dive into how marketers...

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The missing link between purposeful advertising and sales

Last updated: 07/23/2020

20 July 2020 Why brand activism is a hero trap / Thomas Kolster took a hatchet to his beliefs about brand activism when he realised it had become a performative shouting match,...

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How to Get Results on Social Media Without a Million-Dollar Budget

Last updated: 06/16/2020

Our consumers have learned what inadequate social media efforts look like, and they’re tired of direct response advertising. People are tired of businesses marketing to them on...

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Boost Your Brand By Telling Story On Instagram

Last updated: 06/09/2020

Almost every brand is using Instagram today, and there is a good reason for that. Social media became a very credible source of marketing and advertising for most brands over...

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How to Deploy a Successful Communications Strategy During COVID-19

Last updated: 06/09/2020

COVID-19 is putting businesses everywhere under a microscope. Some have seen this as an opportunity to make a buck off the situation. Others, hesitant to make a wrong move, do...

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Advertisers Who Adapt Will Be the Ones Who Succeed

Last updated: 05/24/2020

Stay-at-home guidelines didn’t start the remote work movement, but they definitely accelerated it, and the successful transition by many companies to a dispersed workforce has...

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8 ways retailers can move surplus inventory during COVID-19 - Search Engine Land

Last updated: 05/19/2020

Retailers have been forced to adapt to a new marketing landscape in light of COVID-19. Some retailers have successfully pivoted to new consumer demands, leveraging their...

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