Last updated: 10/09/2019
The technology we use for marketing is developing at a rapid pace. Things that seemed like science fiction even a few years ago, like AI-driven campaigns and VR experiences, are...
Last updated: 10/01/2019
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Last updated: 10/01/2019
Companies are spending more money every year to create content for their audience and to attract new customers. The challenge is that while most companies are spending a lot of...
Last updated: 09/30/2019
Despite several gains by Instagram at the expense of its parent company, Facebook’s News Feed still snatches up 60% of overall social media ad spend, according to the recently...
Last updated: 09/27/2019
Picture yourself at an industry conference wrapping up for the day—the panels are done, and cocktail hour is about to begin. You’ve grabbed your drink and spotted an open table,...
Last updated: 09/18/2019
You’ve probably seen the statistic about the average attention span being less than a goldfish because of today’s evolving digital world. Regardless of whether the statistic is...
Last updated: 09/18/2019
If you looked at 10 different LinkedIn profiles, you might see 10 different ways in which people have entered their details. For a social networking platform that is trying to...
Last updated: 09/14/2019
With Europe’s GDPR implemented and California’s CCPA waiting in the wings, third-party data is starting to look like fossil fuel: widely seen as dirty, but also widely used and...
Last updated: 09/12/2019
A year has now passed since GDPR took effect in the EU, ushering in the most sweeping data privacy protections in a generation and transforming the global marketing and tech...
Last updated: 09/08/2019
Intent marketing is the marketing of a product or service based on a consumer’s actions or activities that signal intent that they are preparing to make a purchase...
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