Chatter about privacy and third-party cookies picked up last week with the launch of Apple’s iPhone 14, but not much has been said about how its authentication technology...
11/15/2023
With nearly 3 billion gamers worldwide, in-game advertising is becoming a valuable opportunity for marketers. This emerging channel is believed to be in the billions, but which...
10/25/2023
Brands: as you voyage into newer platforms like TikTok, I know what you want from content creators. You want them to replicate your message, follow your cues and provide content...
10/24/2023
11 min read My best tips on how to manage Google advertising for a small business As a PPC expert, I know how difficult it is to create a PPC campaign from scratch. Especially...
10/13/2023
![How to Measure Success in Influencer Marketing [Sanna Ödmark Interview]](https://s3.amazonaws.com/gotchastream/images/431080024/large-multi-ethnic-group-of-succesful-creative-business-people-using-a-laptop-during-candid-meeting.jpg)
How to Measure Success in Influencer Marketing [Sanna Ödmark Interview] Transcript Influence marketing will continue to be a critical part of digital marketing and only increase...
08/22/2023
D&AD’s new Foot in the Door series asks creatives to share their unique route into building a creative career. We kick off with Yolanta Boti, a mid-weight Creative Copywriter...
08/14/2023