Images Powered by Shutterstock
How Apple's 'Passkey' Changes The Future Of Mobile Advertising

How Apple's 'Passkey' Changes The Future Of Mobile Advertising

Chatter about privacy and third-party cookies picked up last week with the launch of Apple’s iPhone 14, but not much has been said about how its authentication technology...

How In-Game Advertising Will Become An Important Channel: Q&A With Viant's Jon Schulz

How In-Game Advertising Will Become An Important Channel: Q&A With Viant's Jon Schulz

With nearly 3 billion gamers worldwide, in-game advertising is becoming a valuable opportunity for marketers. This emerging channel is believed to be in the billions, but which...

Balance Brand and Influencer Power to Unleash Creativity in Emerging Digital Spaces - Advertising Week

Balance Brand and Influencer Power to Unleash Creativity in Emerging Digital Spaces - Advertising Week

Brands: as you voyage into newer platforms like TikTok, I know what you want from content creators. You want them to replicate your message, follow your cues and provide content...

My best tips on how to manage Google advertising for a small business

My best tips on how to manage Google advertising for a small business

11 min read My best tips on how to manage Google advertising for a small business As a PPC expert, I know how difficult it is to create a PPC campaign from scratch. Especially...