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Running an agency in a bankrupt country: How Dentsu is coping amid Sri Lanka crisis | Advertising | Campaign Asia

Running an agency in a bankrupt country: How Dentsu is coping amid Sri Lanka crisis | Advertising | Campaign Asia

Sri Lanka is facing its worst economic crisis since independence from Britain in 1948. It’s the first country in Asia-Pacific in more than two decades to default on foreign...

Dive into Zara Picken's treasure trove of illustration ephemera from the mid-20th century

Dive into Zara Picken's treasure trove of illustration ephemera from the mid-20th century

The treasure trove of print, which Zara has titled Ephemerama!, is available for all to see on a dedicated Instagram account. With postal stamps and travel information leaflets,...

‎NFT 365 Daily with Fanzo: Rachel Friedman, Carson Jones: Creating Immersive IRL Experiences Shining Light on Crypto on Apple Podcasts

‎NFT 365 Daily with Fanzo: Rachel Friedman, Carson Jones: Creating Immersive IRL Experiences Shining Light on Crypto on Apple Podcasts

Broadcasting LIVE from Columbus Ohio at the Tenspace studio where they have created an immersive experience to educate on all things web 3.0 IRL. Fanzo sits down with Tenfold...

Think Targeted Advertising Is Over? Think Again - Advertising Week

Think Targeted Advertising Is Over? Think Again - Advertising Week

Yes, it’s true — targeted advertising has taken some big hits over the past several months. With the volatile economy and new privacy restrictions, it’s gotten harder for...

[Marketing AI Show: Ep 4] The Dark Side of Social Media

[Marketing AI Show: Ep 4] The Dark Side of Social Media

The Marketing AI Show—the podcast that helps businesses grow smarter by making artificial intelligence approachable and actionable—has officially dropped! You can now listen to...

Council Post: Small Marketing Budget? 14 Cost-Effective Approaches To PR And Brand Strategy

Council Post: Small Marketing Budget? 14 Cost-Effective Approaches To PR And Brand Strategy

No matter the size, every business can benefit from a good public relations and branding strategy. Of course, not every company can afford to spend the money it might take to...

How Apple's 'Passkey' Changes The Future Of Mobile Advertising

How Apple's 'Passkey' Changes The Future Of Mobile Advertising

Chatter about privacy and third-party cookies picked up last week with the launch of Apple’s iPhone 14, but not much has been said about how its authentication technology...

How In-Game Advertising Will Become An Important Channel: Q&A With Viant's Jon Schulz

How In-Game Advertising Will Become An Important Channel: Q&A With Viant's Jon Schulz

With nearly 3 billion gamers worldwide, in-game advertising is becoming a valuable opportunity for marketers. This emerging channel is believed to be in the billions, but which...

Balance Brand and Influencer Power to Unleash Creativity in Emerging Digital Spaces - Advertising Week

Balance Brand and Influencer Power to Unleash Creativity in Emerging Digital Spaces - Advertising Week

Brands: as you voyage into newer platforms like TikTok, I know what you want from content creators. You want them to replicate your message, follow your cues and provide content...

My best tips on how to manage Google advertising for a small business

My best tips on how to manage Google advertising for a small business

11 min read My best tips on how to manage Google advertising for a small business As a PPC expert, I know how difficult it is to create a PPC campaign from scratch. Especially...

How to Measure Success in Influencer Marketing [Sanna Ödmark Interview]

How to Measure Success in Influencer Marketing [Sanna Ödmark Interview]

How to Measure Success in Influencer Marketing [Sanna Ödmark Interview] Transcript Influence marketing will continue to be a critical part of digital marketing and only increase...

How this creative copywriter pivoted from live music to advertising

How this creative copywriter pivoted from live music to advertising

D&AD’s new Foot in the Door series asks creatives to share their unique route into building a creative career. We kick off with Yolanta Boti, a mid-weight Creative Copywriter...