AI is revolutionizing the way business works and it can be used in a variety of different retail applications, making life easier and making retail strategies much more...
04/28/2024
How should brands think about advertising in the metaverse? The question is a little hard to answer when there’s no consensus about what exactly the metaverse is or what it...
04/27/2024
Dispatches from our founder Julia Angwin. A weekly newsletter—delivered every Saturday morning—that goes deep into our original reporting and the questions we put to big...
04/19/2024
The cookie’s days are numbered. While consumers rejoice, media agencies have a headache. Or do they? Is this actually the opportunity to do it right and, well, future...
04/19/2024
SEO and brand awareness can go together. Although search engine optimization is mostly used to generate organic traffic, this strategy also strengthens branding and increases...
04/14/2024
The Consumer Journey is a metaphor for a consumer’s decision-making process enroute to satisfying a need. The need could be a consumer desire to own a product, experience a...
04/10/2024
Whenever we discuss the benefits of Digital Marketing, we constantly reiterate that your strategy’s approach is particularly crucial to achieving genuine results. Conducting...
04/08/2024
Changes within society have marked the last few years in the way we relate. With technology increasingly present in our routine, we spend most of our time connected. Companies...
04/05/2024
The "metaverse" recently got a big boost from Facebook parent Meta, which is pouring $10 billion into its ambitions there. Other big tech companies including Apple, Google, and...
04/04/2024
A landing page is more than just another place to host your content or digital marketing copy. It’s a website specially designed with a dedicated purpose in mind — to interest...
04/04/2024
In the not-too-distant future, most of the signals we get from third-party cookies and devices will be all but gone. And while identity players are already in-market to fill the...
04/02/2024
In 1665 the plague was ravaging Cambridge. A 24-year old Isaac Newton fled from Trinity College and returned to his remote childhood home. This period of 17th century social...
03/31/2024