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How to move from personal to personified advertising

How to move from personal to personified advertising

The cookie’s days are numbered. While consumers rejoice, media agencies have a headache. Or do they? Is this actually the opportunity to do it right and, well, future...

What is the Impact of SEO on Brand Awareness and How to Measure it?

What is the Impact of SEO on Brand Awareness and How to Measure it?

SEO and brand awareness can go together. Although search engine optimization is mostly used to generate organic traffic, this strategy also strengthens branding and increases...

Journey Advertising 101 - Advertising Week

Journey Advertising 101 - Advertising Week

The Consumer Journey is a metaphor for a consumer’s decision-making process enroute to satisfying a need. The need could be a consumer desire to own a product, experience a...

What is A/B testing and how to run experiments on your site

What is A/B testing and how to run experiments on your site

Whenever we discuss the benefits of Digital Marketing, we constantly reiterate that your strategy’s approach is particularly crucial to achieving genuine results.  Conducting...

What is digital advertising? 4 examples to use in your strategy

What is digital advertising? 4 examples to use in your strategy

Changes within society have marked the last few years in the way we relate. With technology increasingly present in our routine, we spend most of our time connected. Companies...

All the ways marketing and advertising are shaping the metaverse

All the ways marketing and advertising are shaping the metaverse

The "metaverse" recently got a big boost from Facebook parent Meta, which is pouring $10 billion into its ambitions there. Other big tech companies including Apple, Google, and...

9 Landing Page Best Practices to Increase your Conversions

9 Landing Page Best Practices to Increase your Conversions

A landing page is more than just another place to host your content or digital marketing copy.  It’s a website specially designed with a dedicated purpose in mind — to interest...

The path to personalized advertising post-cookies

The path to personalized advertising post-cookies

In the not-too-distant future, most of the signals we get from third-party cookies and devices will be all but gone. And while identity players are already in-market to fill the...

Buying habits are changing. More than ever you should invest in advertising

Buying habits are changing. More than ever you should invest in advertising

In 1665 the plague was ravaging Cambridge. A 24-year old Isaac Newton fled from Trinity College and returned to his remote childhood home. This period of 17th century social...

6 Finance Skills that Destroy Entrepreneurs - Due

6 Finance Skills that Destroy Entrepreneurs - Due

Learning about personal finance is one of the most important steps you can take as an entrepreneur. Although grit, perseverance, and hard work are all factors in your business’...

How to Redesign an App: When to Do It and What to Start With

How to Redesign an App: When to Do It and What to Start With

The first question you have to ask if you decided to change something in your UI/UX is not “How to redesign an app?” but “What is the purpose of doing a redesign?” The redesign...

Data Analytics and Modeling Have a Higher Calling than Your Marketing Plan - Advertising Week

Data Analytics and Modeling Have a Higher Calling than Your Marketing Plan - Advertising Week

By Jordan Cardonick, VP Analytics and Technology, New Engen The performance side of marketing has long understood and tapped into the power of “data driven marketing.” As the...