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What is A/B testing and how to run experiments on your site

What is A/B testing and how to run experiments on your site

Whenever we discuss the benefits of Digital Marketing, we constantly reiterate that your strategy’s approach is particularly crucial to achieving genuine results.  Conducting...

What is digital advertising? 4 examples to use in your strategy

What is digital advertising? 4 examples to use in your strategy

Changes within society have marked the last few years in the way we relate. With technology increasingly present in our routine, we spend most of our time connected. Companies...

All the ways marketing and advertising are shaping the metaverse

All the ways marketing and advertising are shaping the metaverse

The "metaverse" recently got a big boost from Facebook parent Meta, which is pouring $10 billion into its ambitions there. Other big tech companies including Apple, Google, and...

9 Landing Page Best Practices to Increase your Conversions

9 Landing Page Best Practices to Increase your Conversions

A landing page is more than just another place to host your content or digital marketing copy.  It’s a website specially designed with a dedicated purpose in mind — to interest...

The path to personalized advertising post-cookies

The path to personalized advertising post-cookies

In the not-too-distant future, most of the signals we get from third-party cookies and devices will be all but gone. And while identity players are already in-market to fill the...

Buying habits are changing. More than ever you should invest in advertising

Buying habits are changing. More than ever you should invest in advertising

In 1665 the plague was ravaging Cambridge. A 24-year old Isaac Newton fled from Trinity College and returned to his remote childhood home. This period of 17th century social...

6 Finance Skills that Destroy Entrepreneurs - Due

6 Finance Skills that Destroy Entrepreneurs - Due

Learning about personal finance is one of the most important steps you can take as an entrepreneur. Although grit, perseverance, and hard work are all factors in your business’...

How to Redesign an App: When to Do It and What to Start With

How to Redesign an App: When to Do It and What to Start With

The first question you have to ask if you decided to change something in your UI/UX is not “How to redesign an app?” but “What is the purpose of doing a redesign?” The redesign...

Data Analytics and Modeling Have a Higher Calling than Your Marketing Plan - Advertising Week

Data Analytics and Modeling Have a Higher Calling than Your Marketing Plan - Advertising Week

By Jordan Cardonick, VP Analytics and Technology, New Engen The performance side of marketing has long understood and tapped into the power of “data driven marketing.” As the...

AI Voice Assistants: 9 Key Predictions For The Future Of Technology

AI Voice Assistants: 9 Key Predictions For The Future Of Technology

With nearly 1 in 4 U.S. adults already having a smart speaker in their home, voice assistants and Conversational AI are quickly increasing in popularity in most major markets...

How to Pick the Right Influencers for Your Campaign to Ensure Success and Avoid Wasted Spend - Advertising Week

How to Pick the Right Influencers for Your Campaign to Ensure Success and Avoid Wasted Spend - Advertising Week

The right influencer can bring incredible ROI and enhanced credibility to your brand. But picking the wrong influencer can have incredibly disastrous results. The trick is...

Branding vs Marketing vs Advertising

Branding vs Marketing vs Advertising

Branding – Marketing – Advertising – these three terms are widely used within the industry and with time are evolving at high speed. We often see the terms Branding, Marketing,...