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Data Analytics and Modeling Have a Higher Calling than Your Marketing Plan - Advertising Week

Data Analytics and Modeling Have a Higher Calling than Your Marketing Plan - Advertising Week

By Jordan Cardonick, VP Analytics and Technology, New Engen The performance side of marketing has long understood and tapped into the power of “data driven marketing.” As the...

AI Voice Assistants: 9 Key Predictions For The Future Of Technology

AI Voice Assistants: 9 Key Predictions For The Future Of Technology

With nearly 1 in 4 U.S. adults already having a smart speaker in their home, voice assistants and Conversational AI are quickly increasing in popularity in most major markets...

How to Pick the Right Influencers for Your Campaign to Ensure Success and Avoid Wasted Spend - Advertising Week

How to Pick the Right Influencers for Your Campaign to Ensure Success and Avoid Wasted Spend - Advertising Week

The right influencer can bring incredible ROI and enhanced credibility to your brand. But picking the wrong influencer can have incredibly disastrous results. The trick is...

Branding vs Marketing vs Advertising

Branding vs Marketing vs Advertising

Branding – Marketing – Advertising – these three terms are widely used within the industry and with time are evolving at high speed. We often see the terms Branding, Marketing,...

4 Ways to Overcome Today’s Biggest Inefficiencies in Content Marketing - Advertising Week

4 Ways to Overcome Today’s Biggest Inefficiencies in Content Marketing - Advertising Week

By Becky Ruyle, VP of marketing atInfluence & Co. Marketer or magician? These days, it’s difficult to tell the difference. After all, about two-thirds of marketing teams say...

How Brands Can Transform Their Measurement Framework to Drive Organizational Change - Advertising Week

How Brands Can Transform Their Measurement Framework to Drive Organizational Change - Advertising Week

By Shirli Zelcer, Head of Analytics and Data at Merkle Many brands are in the process of reevaluating their marketing measurement. Significant changes to privacy legislation...

Employees Are The New Customers - Advertising Week

Employees Are The New Customers - Advertising Week

We’ve all felt the effects of the Great Resignation. From slashed store hours to longer waits in the checkout line, the ongoing labor shortage has shown us what is lost when the...

Programmatic Advertising For Small Businesses: What, Why, And How?

Programmatic Advertising For Small Businesses: What, Why, And How?

Organizations of all sizes and industries stand to learn about and explore the world of programmatic advertising. But for those that might have more limited resources (and...

What is Brand Equity? Apple example.

What is Brand Equity? Apple example.

I have always been interested in why some brands are loved so much that they have a cult following, like Apple, and why people are willing to trade a small fortune to be part of...

Global Differences in Influencer Marketing: It's Not a Tomato-Tomato Question

Global Differences in Influencer Marketing: It's Not a Tomato-Tomato Question

Undoubtedly, influencer marketing is earning its place at the global marketing table with enthusiasm. Our industry has been heralded as a democratic, game-changing lightning...

Masters of the metaverse

Masters of the metaverse

“I think we’re going to see an explosion of creativity and participation in the metaverse,” predicts Jorge Narváez, EMEA senior vice president and head of creative at brand...

One + One = Three

One + One = Three

There are books that complain about advertising. And there are books that mythologize it – past, present and fictional. But books that you can turn to when you’re trying to...