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Sustainability is one of the hottest topics in the world of packaging today. Companies proactively seek ways to define sustainability, outline targets, and develop sustainable...
03/02/2023
in touch! The Swiss army knife of virtual experience platforms This platform brings all your virtual event functionality into one place, tied into a clean, minimialist and...
03/02/2023
The following comprises 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects...
03/01/2023
Introduction This is the second year that the Web Almanac has included a chapter on structured data. Last year’s content gave a solid grounding in the concept of structured...
02/28/2023
Every five years Search Engine Land likes to put together a sort of birthday tribute to the search engine, online advertising, cloud computing, computer software, quantum...
02/28/2023
Whether it’s in entrepreneurship or entertainment, the right personal image can pave the way to a successful career. Well-crafted personal branding helps nurture trust and...
02/28/2023
There’s an unfortunate irony to it. The promotional products industry is full of branding experts. And yet, the market has a branding problem. Like it or not, there persists a...
02/27/2023
Outside Online Outside Business Journal The Rise of the Outdoor Industry’s Most Powerful Marketing Firm Twenty-five years after its founding, Backbone Media has ascended to a...
02/26/2023
You’re gearing up to plan your next event, but you already feel overwhelmed between finding a venue, planning your A/V, and picking the perfect caterer. You need a little help,...
02/26/2023
It’s an oft-cited statistic, one that comes up often probably because of how staggering it is. Three quarters of brands could disappear overnight, and consumers wouldn’t...
02/26/2023
Believe it or not, 24% of all cyberattacks are targeted against retailers. And if that number doesn’t get your attention, The State of Ransomware in Retail 2022 found that...
02/26/2023
According to ES Research, between 85% and 90% of sales training has no lasting impact after 120 days. At the same time, companies are spending billions of dollars on sales...
02/25/2023