AI Is the Coming Revolution for Digital Marketing
A wave of new AI technologies will revamp marketing strategies, generating gobs of particulars about consumers. Chief marketing officers will likely develop future strategies...
03/15/2024
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The Most Underrated Skill in Content Marketing? Fact-Checking
This piece originally appeared on Contently’s The Freelance Creative In traditional journalism, diligent fact-checking is a given. In a recent piece I wrote on abortion, the...
03/15/2024
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How To Effectively Perform Keyword Research For Ecommerce
Keyword research is an essential component of any ecommerce SEO strategy. It gives direction regarding what to optimize for and reveals vital information on how to grow your...
03/15/2024
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How to plan a successful virtual event
Love them or hate them, virtual events are here to stay. The format has surprisingly proved to be so popular that it is now seen as a credible alternative to a real-life...
03/14/2024
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How Brands Can Transform Their Measurement Framework to Drive Organizational Change - Advertising Week
By Shirli Zelcer, Head of Analytics and Data at Merkle Many brands are in the process of reevaluating their marketing measurement. Significant changes to privacy legislation...
03/14/2024
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Employees Are The New Customers - Advertising Week
We’ve all felt the effects of the Great Resignation. From slashed store hours to longer waits in the checkout line, the ongoing labor shortage has shown us what is lost when the...
03/14/2024
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Programmatic Advertising For Small Businesses: What, Why, And How?
Organizations of all sizes and industries stand to learn about and explore the world of programmatic advertising. But for those that might have more limited resources (and...
03/13/2024
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Promo Companies Reveal The Benefits That Keep Great Workers
Industries across the spectrum are struggling to find and retain employees in today’s labor landscape. The promotional products industry is no different. Most of us have heard...
03/13/2024
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When Times Get Tough... / PromoJournal - The Only Constant is Change
It’s the perfect storm of challenges for us as salespeople as we slide into the second half of the year. Let’s start with the logjams strangling most major U.S. ports, which...
03/13/2024
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How to develop your brand voice on social media and refine your identity - The Crowdfire blog
A whopping 93% of marketers worldwide use social media business. So you can imagine how loud the noise is out there for consumers. Every time they log onto Facebook, Twitter, or...
03/12/2024
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How to Build Successful Content Pillars
Here are a few benefits of using a content hub strategy: In this guide, you’ll learn how to create a content pillar for your website. Follow the steps below to create content...
03/12/2024
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B2B Marketing News: B2B Content Amplification, Brand Perception & Trust Study, B2B Metaverse Use Cases, & Instagram's New Reels Topics
The Biggest Milestones in B2B Social Media History [Infographic] From LinkedIn’s launch in 2003 and the eventual entrance of Facebook and Twitter on the scene in subsequent...
03/12/2024
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