Proforma Color Press

Proforma Color Press has been building strategic relationships with clients in Ventura, CA and surrounding areas to assist them with growing their businesses. Our size and strength as a company, allows us to tap into different divisions and bring to our clients best in class products and services they can rely on.

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What is a content audit?

What is a content audit?

How is the content on your website performing? What about that blog content you published two months ago? Two years ago? Is it all helping you meet your goals? Do you know – or...

How AI Is Changing the Future of Digital Marketing

How AI Is Changing the Future of Digital Marketing

By: Anushka Lokesh, the Head of Growth at Breinify, an AI-powered predictive personalization platform. Artificial Intelligence is the process of analyzing millions of patterns...

How to avoid the martech black hole and ride the crest of change

How to avoid the martech black hole and ride the crest of change

Whether a glass half-full or half-empty person, you must admit it’s been a wild couple of years. To add to the usual list of challenges marketers and their technology...

IoT Applications in Agriculture

IoT Applications in Agriculture

Despite a growing population, now predicted to reach 9.6 billion by 2050, the agriculture industry must rise to meet demand, regardless of environmental challenges like...

Digital Brand Compliance: A New Responsibility of Content Marketing

Digital Brand Compliance: A New Responsibility of Content Marketing

Digital Brand Compliance: A New Responsibility of Content Marketing Is every company now a media company? Though the answer has yet to be written definitively, I know how most...

Automation‌ ‌and‌ ‌IoT‌‌: ‌Transforming‌ ‌How‌ ‌Industries‌ ‌Function‌ ‌

Automation‌ ‌and‌ ‌IoT‌‌: ‌Transforming‌ ‌How‌ ‌Industries‌ ‌Function‌ ‌

IoT is a system of smart enabled devices, from vacuum cleaners to cars. It’s important to understand that IoT devices use built-in sensors to generate data for further...

What Makes a Successful Social Media Strategy?

What Makes a Successful Social Media Strategy?

A solid social media strategy is essential to making sure that your social media marketing efforts are aligned with the rest of your marketing strategy. Consistency is key....

How to Get Empathetic Marketing Right

How to Get Empathetic Marketing Right

Empathetic marketing reached an intense crossroads in 2020, when the pandemic prompted many brands to respond to collective grief — some with success, and many coming off as...

Miscommunication is Limiting Your Businesses — Here Are 4 Ways You Can Fix It

Miscommunication is Limiting Your Businesses — Here Are 4 Ways You Can Fix It

Miscommunication is Limiting Your Businesses — Here Are 4 Ways You Can Fix It Read the Playbook Good communication is no accident. In fact, people so often default to...

How Storytelling Can Build an Emotional Connection with a B2B Audience

How Storytelling Can Build an Emotional Connection with a B2B Audience

B2B SaaS content is often very technical, which can be a bit dry for readers. But integrating storytelling into your content allows your target audience to build an emotional...

3 simple steps to automating content creation for businesses

3 simple steps to automating content creation for businesses

Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented below. All parties involved in the content...

Storytelling in Marketing: The Importance of Brand Narrative - Chief Marketer

Storytelling in Marketing: The Importance of Brand Narrative - Chief Marketer

The use of narrative and storytelling has been proven to help consumers make emotional and personal connections with brands. This sentiment is backed up through research, which...