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Content is king in digital marketing, with written words still ruling today. But a content marketing trend has become so mainstream it’s hard to ignore its value: visual...
05/19/2024
In business, do you take the time to intentionally build partnerships that are truly transformational, as versus transactional? Both transformational and transactional...
05/18/2024
In part one of this series, we considered how to use small meetings and opportunities for learning to define and plan for a new personal brand. In part two, larger meetings and...
05/17/2024
Industry changes are unfolding that will impact how advertisers reach their audiences with relevant messages. Brands need to consider how to elevate the advertising experiences...
05/16/2024
All Mike's Posts If your sales training materials accidentally fell into the hands of your best customers and target buyers, would you be proud, or mortified? Our mindsets,...
05/15/2024
Data is power in the world of business when used wisely. Data allows you to make smarter, more informed decisions about critical business matters, from store locations to...
05/14/2024
A note from Mediafly:We will dive into how to optimize your sales coaching in a minute, but first (in case you missed it), we are excited to announce we have acquired...
05/13/2024
This is the second part of a two-part article. The first part is here. Online shopping is like magic to the customer. Click on a few links, and the purchased item appears on...
05/12/2024
Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4)....
05/11/2024
A person’s journey from interested consumer to paying customer is rarely as simple as seeing a particular advertisement and deciding to make a purchase. Most people go through...
05/11/2024
Social media monitoring can provide huge strategic value – but in order to maximize your usage of the process, you need to not only be tuning in to the right conversations, but...
05/11/2024
People or personas? What B2B marketing can learn from B2CEvery effective marketing strategy begins with a clear understanding of the target market. That information allows...
05/10/2024