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Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4)....
05/11/2024
A person’s journey from interested consumer to paying customer is rarely as simple as seeing a particular advertisement and deciding to make a purchase. Most people go through...
05/11/2024
Social media monitoring can provide huge strategic value – but in order to maximize your usage of the process, you need to not only be tuning in to the right conversations, but...
05/11/2024
People or personas? What B2B marketing can learn from B2CEvery effective marketing strategy begins with a clear understanding of the target market. That information allows...
05/10/2024
The sales funnel has had so many iterations that it’s hard to keep track. My focus here is to go beyond the regular old funnel and explain the inbound marketing version. Let’s...
05/10/2024
The ability to keep audiences engaged is a defining success metric for any event, but that isn’t always easy in the era of virtual and hybrid events. After all, if someone is...
05/10/2024
I question the sales and marketing activity of most salespeople. Over the years, I have worked with hundreds of sales professionals, in the process, I have found most deal with...
05/09/2024
You’re likely learning how to build trust in relationships, because know, like, trust are the three things that fuel content marketing. And if you’re not hitting all three,...
05/09/2024
Resources for the Promotional Products Industry Delegate CX Strives to Boost Productivity and Business Something just wasn’t clicking. Craig Dunlap owned a promo distributorship...
05/09/2024
Law Digital Marketing Strategies That Work Perfectly In the era of digitalization, marketing your business online has become the norm. Digital marketing is no longer for only...
05/08/2024
Resources for the Promotional Products Industry What You Need to Know to Get Your Clients' Packaging Noticed Packaging is a consumer’s first encounter with a brand—and the one...
05/08/2024
Reality is no longer limited to what you see in front of you. We now have alternative realities, including virtual and augmented. These technological advances are making big...
05/08/2024