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The use of narrative and storytelling has been proven to help consumers make emotional and personal connections with brands. This sentiment is backed up through research, which...
07/09/2024
Earlier this year, a study on advanced Marketo users revealed a common theme: Measuring impact is a challenge among marketing operations teams. More than half of respondents...
07/08/2024
The information commissioner has warned companies to steer clear of “emotional analysis” technologies or face fines, because of the “pseudoscientific” nature of the field. It’s...
07/07/2024
Nearly three-quarters (71%) of content marketers say content marketing has become more important to their organization in the last year, according to the latest Content...
07/06/2024
At Metadata 2022 last week, Ty Heath, Director of Market Engagement at The B2B Institute at LinkedIn, ran a session that talked about creativity in B2B marketing. I don’t think...
07/06/2024
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07/05/2024
Read the Guide Sales Training: How Much Does It Cost? Sales training can be a lucrative investment for any company. Here’s what you can expect to spend. Read the Guide How much...
07/03/2024
Many discussions lately have been about how complex the martech stack has become. In my last article, I referenced a recent survey saying more than 60% of B2B marketers...
07/02/2024
SEO and content marketing go together so well. They just work. For best results, you shouldn’t do content marketing without considering how SEO fits in. Conversely, you...
07/01/2024
Nothing is healthy in excess amounts, including social media. In this article, we share the reasons for and benefits of taking a social media break, as well as insight into what...
06/29/2024
You may think that YouTube is just a website for watching videos, but it’s actually much more than that. YouTube is one of the most popular social media platforms, with over 2.6...
06/28/2024
How To Refresh Old Content Try BuzzSumo Free For 30 Days Every content marketer knows that new content helps your site generate more traffic and diversify its rankings. But few...
06/27/2024