Proforma Color Press

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How to Get Empathetic Marketing Right

How to Get Empathetic Marketing Right

Empathetic marketing reached an intense crossroads in 2020, when the pandemic prompted many brands to respond to collective grief — some with success, and many coming off as...

How Storytelling Can Build an Emotional Connection with a B2B Audience

How Storytelling Can Build an Emotional Connection with a B2B Audience

B2B SaaS content is often very technical, which can be a bit dry for readers. But integrating storytelling into your content allows your target audience to build an emotional...

3 simple steps to automating content creation for businesses

3 simple steps to automating content creation for businesses

Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented below. All parties involved in the content...

Storytelling in Marketing: The Importance of Brand Narrative - Chief Marketer

Storytelling in Marketing: The Importance of Brand Narrative - Chief Marketer

The use of narrative and storytelling has been proven to help consumers make emotional and personal connections with brands. This sentiment is backed up through research, which...

4 reasons why it’s hard to prove impact in marketing ops

4 reasons why it’s hard to prove impact in marketing ops

Earlier this year, a study on advanced Marketo users revealed a common theme: Measuring impact is a challenge among marketing operations teams. More than half of respondents...

Information commissioner warns firms over ‘emotional analysis’ technologies

Information commissioner warns firms over ‘emotional analysis’ technologies

The information commissioner has warned companies to steer clear of “emotional analysis” technologies or face fines, because of the “pseudoscientific” nature of the field. It’s...

7+ Skills Every Content Marketer Needs To Be Great

7+ Skills Every Content Marketer Needs To Be Great

Nearly three-quarters (71%) of content marketers say content marketing has become more important to their organization in the last year, according to the latest Content...

Five B2B marketing trends that buck traditional tactics

Five B2B marketing trends that buck traditional tactics

At Metadata 2022 last week, Ty Heath, Director of Market Engagement at The B2B Institute at LinkedIn, ran a session that talked about creativity in B2B marketing. I don’t think...

How brand marketing helps improve E-A-T signals: An introduction

How brand marketing helps improve E-A-T signals: An introduction

Search Engine Land » SEO » How brand marketing helps improve E-A-T signals: An introduction How brand marketing helps improve E-A-T signals: An introduction Learn the core...

Sales Training: How Much Does It Cost?

Sales Training: How Much Does It Cost?

Read the Guide Sales Training: How Much Does It Cost? Sales training can be a lucrative investment for any company. Here’s what you can expect to spend. Read the Guide How much...

3 ways to make martech simple again

3 ways to make martech simple again

Many discussions lately have been about how complex the martech stack has become. In my last article, I referenced a recent survey saying more than 60% of B2B marketers...

How SEO and content marketing work together

How SEO and content marketing work together

SEO and content marketing go together so well. They just work. For best results, you shouldn’t do content marketing without considering how SEO fits in. Conversely, you...