Proforma Color Press

Proforma Color Press has been building strategic relationships with clients in Ventura, CA and surrounding areas to assist them with growing their businesses. Our size and strength as a company, allows us to tap into different divisions and bring to our clients best in class products and services they can rely on.

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How to get your marketing team to drive more impact

How to get your marketing team to drive more impact

How to get your marketing team to drive more impact www.lennysnewsletter.com How to get your marketing team to drive more impact GACCS: A framework for aligning your marketing,...

How marketers can use cognitive biases to influence customer decisions

How marketers can use cognitive biases to influence customer decisions

You’re not rational — and neither are your customers. In an effort to make efficient decisions, the human brain takes shortcuts. As such, your customers rely on a variety of...

How does Amazon use digital marketing?

How does Amazon use digital marketing?

Amazon has become one of the world’s most well-known brands, but how did they do it? By using digital marketing. In fact, Amazon is one of the top-ranking digital advertisers in...

9 Customer Retention Strategies & Examples To Drive Customer Loyalty

9 Customer Retention Strategies & Examples To Drive Customer Loyalty

Social media platforms are pushing brands to pay to reach their audiences. A surge of new businesses also means increased competition. As a result, it’s getting more expensive...

How do you hire a marketing technologist?

How do you hire a marketing technologist?

Martech is an emerging discipline that constitutes the intersection of traditional marketing fundamentals and bleeding-edge technologies. How do companies find and recruit...

How To Use Website Personas To Close More Deals

How To Use Website Personas To Close More Deals

How to Use Website Personas to Close More Deals By Jim Van Hise Jul 5 /2022 We often have clients who come to us asking what they can do to bring more traffic to their website....

4 Steps Toward Successful Customer Journey Orchestration

4 Steps Toward Successful Customer Journey Orchestration

Fostering positive customer journey experiences takes effort and planning. Here’s a roadmap for getting to your customer journey orchestration destination. These days marketers...

What It Means To Humanize A Brand (And How To Do It Well)

What It Means To Humanize A Brand (And How To Do It Well)

John Jantsch (00:01): This episode of the duct tape marketing podcast is brought to you by the MarTech podcast, hosted by Ben Shapiro and brought to you by the HubSpot podcast...

Time to Get Your B2B Marketing Strategy in Order

Time to Get Your B2B Marketing Strategy in Order

You want to deliver content that will make a difference to buyers … not send out more carefully groomed product content “selfies.” The classic American television show, The...

Uncover Market Trends to Build a Sustainable Business Strategy

Uncover Market Trends to Build a Sustainable Business Strategy

Change is the only constant when it comes to running a business. In our digital age, change happens more quickly than ever before, and staying on the cutting edge is becoming...

Why martech integration needs more than technical skills

Why martech integration needs more than technical skills

Integration is essential when building and optimizing your marketing stack. It creates a more efficient and effective digital ecosystem data that allows marketers to gain...

What Is Organic Search?

What Is Organic Search?

Organic search engine optimization (SEO) is the process of showing up higher on the search engine results pages (SERPs) naturally. Organic search is one of the most effective...