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An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with the increasing patchwork...
10/25/2024
Movable Ink’s second annual Audience of One consumer survey has many takeaways. It continues to confirm what we’ve known for a long time: Consumers want you to market to an...
10/23/2024
If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately....
10/21/2024
You’ve probably heard the term “authority” thrown around a lot when it comes to search engine optimization (SEO). But what does it mean exactly? And if you already know what it...
10/19/2024
Digital marketing is hard to organize, but it is even harder to innovate. Once a business discovers a tactic that really works well, it becomes too easy to just focus on that...
10/17/2024
Do you ever get that feeling that your content is running out and there’s nothing new to write about? Well, this piece should help solve some of those problems. The old blog...
10/16/2024
Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional...
10/15/2024
5 Tips for Managing Digital Assets 5 Tips for Managing Digital Assets No matter the size and focus of your business, it is likely that your digital assets are becoming an...
10/13/2024
Marketing departments once believed it was a sales issue if the sales team couldn’t work the leads from marketing. Today, this is no longer the case. Optimizing for leads or...
10/11/2024
A customer journey map helps businesses see their products and processes from a customer’s point of view. Plotting a customer journey map gives business owners and marketing and...
10/09/2024
The main purpose of any well-crafted brand story is to invoke an emotional response. It’s how brands connect with prospects and consumers on a personal level. Brand storytelling...
10/07/2024
Too many businesses are wasting their time and yours. You know what I mean, just open your inbox, and you'll likely see an onslaught of irrelevant, seemingly random marketing...
10/04/2024