Proforma Color Press

Proforma Color Press has been building strategic relationships with clients in Ventura, CA and surrounding areas to assist them with growing their businesses. Our size and strength as a company, allows us to tap into different divisions and bring to our clients best in class products and services they can rely on.

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What is User Generated Content? The Definitive Guide to Leverage UGC for Marketing

What is User Generated Content? The Definitive Guide to Leverage UGC for Marketing

For some companies, the concept of giving some marketing control to customers seems frightening. After all, it’s easy to imagine a disgruntled customer badmouthing your company...

How your business can leverage email marketing for closer customer relationships

How your business can leverage email marketing for closer customer relationships

Middle-market companies are always looking for ways to grow their e-commerce presence and leverage their goods and services to increase their revenue. To establish closer...

Visual Content Marketing: Why It Matters and How It Differs from Content Writing

Visual Content Marketing: Why It Matters and How It Differs from Content Writing

Content is king in digital marketing, with written words still ruling today. But a content marketing trend has become so mainstream it’s hard to ignore its value: visual...

Power of Transformational Relationships - Corporate Meetings Network

Power of Transformational Relationships - Corporate Meetings Network

In business, do you take the time to intentionally build partnerships that are truly transformational, as versus transactional? Both transformational and transactional...

Growing Your Personal Brand With Online And Offline Branding

Growing Your Personal Brand With Online And Offline Branding

In part one of this series, we considered how to use small meetings and opportunities for learning to define and plan for a new personal brand. In part two, larger meetings and...

Elevating the Ad Experience Through Insights and Experimentation - Advertising Week

Elevating the Ad Experience Through Insights and Experimentation - Advertising Week

Industry changes are unfolding that will impact how advertisers reach their audiences with relevant messages. Brands need to consider how to elevate the advertising experiences...

How Buyer Centric is your Sales Organization?

How Buyer Centric is your Sales Organization?

All Mike's Posts If your sales training materials accidentally fell into the hands of your best customers and target buyers, would you be proud, or mortified? Our mindsets,...

What Brands Can Learn From Retail Media

What Brands Can Learn From Retail Media

Data is power in the world of business when used wisely. Data allows you to make smarter, more informed decisions about critical business matters, from store locations to...

How to Get Greater ROI from Sales Coaching

How to Get Greater ROI from Sales Coaching

A note from Mediafly:We will dive into how to optimize your sales coaching in a minute, but first (in case you missed it), we are excited to announce we have acquired...

Managing the unpredictable: Getting marketing, sales and operations aligned

Managing the unpredictable: Getting marketing, sales and operations aligned

This is the second part of a two-part article. The first part is here. Online shopping is like magic to the customer. Click on a few links, and the purchased item appears on...

What Google Analytics 4 Means for Your Ecommerce Site - Retail TouchPoints

What Google Analytics 4 Means for Your Ecommerce Site - Retail TouchPoints

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4)....

Here is everything you need to know about Funnel Optimization

Here is everything you need to know about Funnel Optimization

A person’s journey from interested consumer to paying customer is rarely as simple as seeing a particular advertisement and deciding to make a purchase.  Most people go through...