Proforma Color Press

Proforma Color Press has been building strategic relationships with clients in Ventura, CA and surrounding areas to assist them with growing their businesses. Our size and strength as a company, allows us to tap into different divisions and bring to our clients best in class products and services they can rely on.

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How to Get Greater ROI from Sales Coaching

How to Get Greater ROI from Sales Coaching

A note from Mediafly:We will dive into how to optimize your sales coaching in a minute, but first (in case you missed it), we are excited to announce we have acquired...

Managing the unpredictable: Getting marketing, sales and operations aligned

Managing the unpredictable: Getting marketing, sales and operations aligned

This is the second part of a two-part article. The first part is here. Online shopping is like magic to the customer. Click on a few links, and the purchased item appears on...

What Google Analytics 4 Means for Your Ecommerce Site - Retail TouchPoints

What Google Analytics 4 Means for Your Ecommerce Site - Retail TouchPoints

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4)....

Here is everything you need to know about Funnel Optimization

Here is everything you need to know about Funnel Optimization

A person’s journey from interested consumer to paying customer is rarely as simple as seeing a particular advertisement and deciding to make a purchase.  Most people go through...

The State of Social Listening in 2022 – How Social Listening Ties into Your Broader Strategy

The State of Social Listening in 2022 – How Social Listening Ties into Your Broader Strategy

Social media monitoring can provide huge strategic value – but in order to maximize your usage of the process, you need to not only be tuning in to the right conversations, but...

People or personas? What B2B marketing can learn from B2C

People or personas? What B2B marketing can learn from B2C

People or personas? What B2B marketing can learn from B2CEvery effective marketing strategy begins with a clear understanding of the target market. That information allows...

The Inbound Marketing Funnel: How It Works

The Inbound Marketing Funnel: How It Works

The sales funnel has had so many iterations that it’s hard to keep track. My focus here is to go beyond the regular old funnel and explain the inbound marketing version. Let’s...

How to Use Gamification to Boost Attendee Engagement

How to Use Gamification to Boost Attendee Engagement

The ability to keep audiences engaged is a defining success metric for any event, but that isn’t always easy in the era of virtual and hybrid events. After all, if someone is...

Want More Sales, More Profits? Go Deeper / PromoJournal - Cliff's Notes

Want More Sales, More Profits? Go Deeper / PromoJournal - Cliff's Notes

I question the sales and marketing activity of most salespeople. Over the years, I have worked with hundreds of sales professionals, in the process, I have found most deal with...

How to Build Trust in Relationships with Smart Content Marketing

How to Build Trust in Relationships with Smart Content Marketing

You’re likely learning how to build trust in relationships, because know, like, trust are the three things that fuel content marketing. And if you’re not hitting all three,...

Delegate CX Strives to Boost Productivity and Business — commonsku Blog

Delegate CX Strives to Boost Productivity and Business — commonsku Blog

Resources for the Promotional Products Industry Delegate CX Strives to Boost Productivity and Business Something just wasn’t clicking. Craig Dunlap owned a promo distributorship...

Digital Marketing Strategies That Work Perfectly

Digital Marketing Strategies That Work Perfectly

Law Digital Marketing Strategies That Work Perfectly In the era of digitalization, marketing your business online has become the norm. Digital marketing is no longer for only...