Proforma Color Press

Proforma Color Press has been building strategic relationships with clients in Ventura, CA and surrounding areas to assist them with growing their businesses. Our size and strength as a company, allows us to tap into different divisions and bring to our clients best in class products and services they can rely on.

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Improve Public Relations with These 6 Social Media Steps

Improve Public Relations with These 6 Social Media Steps

Many, maybe most, companies still don’t understand how to use social media to improve their business. There are many ways that social media can help: Customer service is...

What is Brand Equity? Apple example.

What is Brand Equity? Apple example.

I have always been interested in why some brands are loved so much that they have a cult following, like Apple, and why people are willing to trade a small fortune to be part of...

Are You Ready to Take the Lead? / PromoJournal - Pursuit of Purpose

Are You Ready to Take the Lead? / PromoJournal - Pursuit of Purpose

To flourish and remain relevant in this highly competitive and rapidly changing industry environment, you must be very clear about who you are, what you are and what you deliver...

Why Tech Brands Should Worry About Storytelling | HackerNoon

Why Tech Brands Should Worry About Storytelling | HackerNoon

In retrospect, the narrative and overly expressive nature of storytelling may not blend with the scientific and mostly straightforward nature of technology. Many may even wonder...

The Most Common SEO Issues for News Publishers

The Most Common SEO Issues for News Publishers

I’ve audited many publishing sites over the years - well over 50 at last count - and suffice to say I’ve seen certain patterns emerging. Many publishing sites tend to suffer...

Why Simple Brands Win

Why Simple Brands Win

The greatest brands make life simple. Think Google, Amazon, or even Dunkin’ Donuts. They cut through the clutter by delivering what consumers want, when they want it, without...

Can you use AI-generated content without hurting your page rankings?

Can you use AI-generated content without hurting your page rankings?

Last week Google announced it was changing its algorithm to rank content “by people, for people” higher than content written around SEO. But what about content written by...

How To Ensure Optimal Visual Experiences Across Devices

How To Ensure Optimal Visual Experiences Across Devices

Open the best-converting page on your website on three devices – mobile, tablet, and desktop. Really, do it. I’ll wait. Does your content display as well as you expected it...

3D Printing Services Market to Reach $82.12 Billion by 2030

3D Printing Services Market to Reach $82.12 Billion by 2030

(PRESS RELEASE) NEW YORK, UNITED STATES — The advancements in this sector are primarily responsible for the advancement of 3D printing technology. The 3D printing software and...

Twitter for Marketing: 15 Reliable Tactics to Skyrocket Your Reach

Twitter for Marketing: 15 Reliable Tactics to Skyrocket Your Reach

So, you want to use Twitter for marketing? Do you want to reach your target audience and grow your brand one tweet at a time?  Then you have to know about a bunch of Twitter...

5 Ways to Get the Most Out of B2B Sales Training

5 Ways to Get the Most Out of B2B Sales Training

There's one question I wish I got asked more when working with leaders looking to invest in B2B sales training. That question is, "What will it really take to get the best...

Q&A: How Not to Avoid Awkward Conversations

Q&A: How Not to Avoid Awkward Conversations

Solid conversational skills are a cornerstone of business, in the promotional products world and beyond. Whether it’s making a great first impression on a job interview,...