Content marketing is creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined audience – to drive profitable customer action. The...
02/02/2025
Marketing strategy vs. marketing plan? Don’t get hung up on the theory and semantics, like the ancient theologians who debated questions like “How many angels can dance on the...
01/30/2025
Customer personas informed by accurate data allow companies to craft better content and spend marketing dollars more effectively. What do Andy the Adventurer and Gerry the...
01/28/2025
Grant Keller is global CEO of WPP's Google technology and data consultancy, Acceleration, and Ekapat Chareonlarp is GroupM's global VP of media innovation and marketing. Here...
01/26/2025
With the incredible growth of social media, influencer marketing is no longer an optional marketing tactic, but rather a necessary marketing strategy. 90% of people are much...
01/18/2025
There’s some big news in the marketing world that you may have missed: the U.S. multicultural population is growing even faster than previously realized. That’s according to...
01/14/2025
Discover what server-side tag manager is, its role in marketing plans and how your analytics strategy benefits from the technology. Marketers are facing a new world of...
01/09/2025
The marketing and customer experience sector is in the midst of a major state of transition driven by the demand for privacy. Consumers are increasingly savvy about the way...
01/02/2025
Your brand has a new product on the way. Your marketing team has spent months partnering with product management to understand the roadmap and build messaging and positioning....
01/01/2025
What You’re Getting Wrong About Customer Journeys by plainpicture/Spitta + Hellwig Summary. Companies often believe they should make their customers’ experiences as...
12/30/2024
In Taiwan, large classrooms aren't unusual. In fact, my first-grade class had 72 students. Each school day was divided into six periods. At the start of each period, the teacher...
12/26/2024
All marketers know that brand marketing does its most important work over the long term. They understand how the cumulative impact of brand investment adds up over the years and...
12/25/2024