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How publishers are experimenting with more homepage personalization sections

How publishers are experimenting with more homepage personalization sections

Legacy publishers like The New York Times and The Washington Post are experimenting with more personalization on their homepages to curate and surface content tailored to...

Is Getting Your Google Business Profile “Google Guaranteed” Worth It?

Is Getting Your Google Business Profile “Google Guaranteed” Worth It?

When customers are searching locally for products and services like yours, they often seek validation to ensure they’re making the right choice. This includes reading online...

How to optimize account structure in an era of automation

How to optimize account structure in an era of automation

Automation has dramatically changed Google Ads and the other big ad platforms in recent years. In many ways, automation has made our lives easier. For example, I don’t miss the...

4 Tips for Developing a Marketing Plan That Will Actually Grow Your Business

4 Tips for Developing a Marketing Plan That Will Actually Grow Your Business

Your business’ marketing strategy has the potential to boost sales and thrust you into the limelight. However, if your strategy is not properly planned, you may inadvertently...

Marketing winners and losers of the week

Marketing winners and losers of the week

The toy brand continued its recent push of highlighting notable women with the creation of a Barbie doll for Madam C.J. Walker, a Black pioneer and the first female self-made...

If Your Leadership Makes You Too Busy for These 3 Things, You're Performing Worse Than You Think

If Your Leadership Makes You Too Busy for These 3 Things, You're Performing Worse Than You Think

When things are stable and you're not faced with economic hardship and the stress of laying off employees or pivoting your business model to survive, life for the average leader...

Marketing winners and losers of the week

Marketing winners and losers of the week

 The sportswear giantdebuted its first global maternity training program, which is meant to help women continue to exercise and train throughout their pregnancies. Called Nike...

With commerce at the center, how an Instagram influencer turned Amazon Live host

With commerce at the center, how an Instagram influencer turned Amazon Live host

This article is part of a cross-brand Digiday Media series that examines how the creator economy has evolved amid the Covid-19 pandemic. Explore the full...

Marketing winners and losers of the week

Marketing winners and losers of the week

The pizza giant had the most likable TV ad in the quick-service restaurant category in the first half of 2022, according to recent data from iSpot. The “More Than Pizza”...

Elon Musk taking over Twitter, but most marketers not worried 

Elon Musk taking over Twitter, but most marketers not worried 

Search Engine Land » Channel » Social » Elon Musk taking over Twitter, but most marketers not worried  Elon Musk taking over Twitter, but most marketers not worried  Despite...

10 Things Unstoppable People Do That Average People Don't

10 Things Unstoppable People Do That Average People Don't

10 Things Unstoppable People Do That Average People Don't Most people can't handle success, authority, or privilege. It destroys them. It makes them lazy. Are you unstoppable or...

The growing creator economy: Creators divulge the social media platforms that actually earn them money

The growing creator economy: Creators divulge the social media platforms that actually earn them money

This article is part of a cross-brand Digiday Media series that examines how the creator economy has evolved amid the Covid-19 pandemic. Explore the full series here. Over the...