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Marketing winners and losers of the week

Marketing winners and losers of the week

 The retail king of Halloween will expand its reach into film this spooky season. During its annual flagship store opening in Egg Harbor, New Jersey, last weekend, Spirit...

Why CTV ad fatigue is real — and why overlay ads may be a solution, study

Why CTV ad fatigue is real — and why overlay ads may be a solution, study

Netflix’s recent capitulation to adding advertising to its revenue stream means yet more marketing that consumers will be exposed to. That could pose a problem for all the...

How to Attribute Marketing Campaigns to Revenue

How to Attribute Marketing Campaigns to Revenue

A misconception still exists about marketing campaigns, and it’s due for debunking. Many organizations still look at marketing as a cost center. The reality is that it’s a...

How Personal Branding Can Help Your Marketing Efforts

How Personal Branding Can Help Your Marketing Efforts

In the easiest terms, a personal brand is the marketing of the person. Personal branding can be assessed through your online existence. For example, if you would type your name...

Create a Successful Marketing Campaign by Embracing These 4 Layers of Understanding

Create a Successful Marketing Campaign by Embracing These 4 Layers of Understanding

The landscape of marketing has evolved significantly over the past decade, offering marketing pros seemingly endless opportunities to engage their audience. But abundant options...

Why Word of Mouth Is the Best Marketing Strategy

Why Word of Mouth Is the Best Marketing Strategy

Have you jumped on the TikTok bandwagon after hearing how quickly and easily people were gaining followers, views and likes? Do you believe the hype that the recent iOS updates...

How You Can Fix Broken B2B Marketing Emails

How You Can Fix Broken B2B Marketing Emails

Let’s throw politeness out the window: Emails from B2B brands stink. I know this because I’m the recipient of them. I downloaded a white paper or had my badge scanned at a...

How These Small Businesses Are Winning At Email Marketing

How These Small Businesses Are Winning At Email Marketing

Email marketing is an excellent tool for brands to deepen their connection with customers! These eight businesses will give you inspiration for your next newsletter. Sending...

What Does Measuring Your Marketing Actually Mean?

What Does Measuring Your Marketing Actually Mean?

As a marketing analytics firm focused on helping brands and agencies for the past 15 years, we've challenged our clients to be able to measure the value of marketing. But what...

Martech Landscape Approaches 10,000 Solutions: Oh My!

Martech Landscape Approaches 10,000 Solutions: Oh My!

Marketers, the final numbers are in for the Marketing Technology Landscape 2022. And you’re going to be shocked: there are more marketing technology solutions than last...

The vital role of big data and AI in performing and forecasting marketing campaigns | 7wData

The vital role of big data and AI in performing and forecasting marketing campaigns | 7wData

Today, the wide and diverse world of marketing seems unrecognisable from its various incarnations before the era of interconnectivity and super-fast data. Where focus groups...

6 Types of Marketing Strategies for Your Small Business

6 Types of Marketing Strategies for Your Small Business

Many or all of the products here are from our partners that pay us a commission. It’s how we make money. But our editorial integrity ensures our experts’ opinions aren’t...