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Blue Ocean SEO Strategy — Whiteboard Friday

Blue Ocean SEO Strategy — Whiteboard Friday

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. If you're familiar with the blue ocean...

Marketing Briefing: Marketers are going all in on metaverse marketing, but is it premature?

Marketing Briefing: Marketers are going all in on metaverse marketing, but is it premature?

In recent months, marketers have seemed to be more and more bullish on the metaverse. Pitches for various metaverse activations — some with in-person extensions — have been...

Travis Wright Joins the CX Decoded Podcast Crew to Talk Marketing in Web3

Travis Wright Joins the CX Decoded Podcast Crew to Talk Marketing in Web3

According to Deloitte, 88% of senior executives think that blockchain technology will eventually achieve mainstream adoption. Worldwide spending on blockchain solutions is...

Marketing winners and losers of the week

Marketing winners and losers of the week

 The retail king of Halloween will expand its reach into film this spooky season. During its annual flagship store opening in Egg Harbor, New Jersey, last weekend, Spirit...

Why CTV ad fatigue is real — and why overlay ads may be a solution, study

Why CTV ad fatigue is real — and why overlay ads may be a solution, study

Netflix’s recent capitulation to adding advertising to its revenue stream means yet more marketing that consumers will be exposed to. That could pose a problem for all the...

How to Attribute Marketing Campaigns to Revenue

How to Attribute Marketing Campaigns to Revenue

A misconception still exists about marketing campaigns, and it’s due for debunking. Many organizations still look at marketing as a cost center. The reality is that it’s a...

How Personal Branding Can Help Your Marketing Efforts

How Personal Branding Can Help Your Marketing Efforts

In the easiest terms, a personal brand is the marketing of the person. Personal branding can be assessed through your online existence. For example, if you would type your name...

Create a Successful Marketing Campaign by Embracing These 4 Layers of Understanding

Create a Successful Marketing Campaign by Embracing These 4 Layers of Understanding

The landscape of marketing has evolved significantly over the past decade, offering marketing pros seemingly endless opportunities to engage their audience. But abundant options...

Why Word of Mouth Is the Best Marketing Strategy

Why Word of Mouth Is the Best Marketing Strategy

Have you jumped on the TikTok bandwagon after hearing how quickly and easily people were gaining followers, views and likes? Do you believe the hype that the recent iOS updates...

How You Can Fix Broken B2B Marketing Emails

How You Can Fix Broken B2B Marketing Emails

Let’s throw politeness out the window: Emails from B2B brands stink. I know this because I’m the recipient of them. I downloaded a white paper or had my badge scanned at a...

How These Small Businesses Are Winning At Email Marketing

How These Small Businesses Are Winning At Email Marketing

Email marketing is an excellent tool for brands to deepen their connection with customers! These eight businesses will give you inspiration for your next newsletter. Sending...

What Does Measuring Your Marketing Actually Mean?

What Does Measuring Your Marketing Actually Mean?

As a marketing analytics firm focused on helping brands and agencies for the past 15 years, we've challenged our clients to be able to measure the value of marketing. But what...